{"id":2719,"date":"2022-04-18T01:51:26","date_gmt":"2022-04-18T05:51:26","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/04\/18\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/"},"modified":"2022-04-18T01:51:26","modified_gmt":"2022-04-18T05:51:26","slug":"why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/","title":{"rendered":"Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><strong><em>As Marketer Concerns Rise to the Fore, the Call for Better Contextual Targeting is Answered<\/em><\/strong><\/h1>\n<p class=\"wp-block-paragraph\"><em>By Field Garthwaite, CEO IRIS.TV<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In mid-January, lawmakers in the House and Senate introduced the Banning Surveillance Advertising Act (BSAA), an <a href=\"https:\/\/techcrunch.com\/2022\/01\/18\/banning-surveillance-advertising-act\/\" aria-label=\"unprecedented piece of legislation click to read on tech crunch\">unprecedented piece of legislation<\/a> that would ban the use of personal data when serving advertisements to American citizens. The bill is unlikely to pass in its current form; however, it is a symbol of a broader movement reshaping the advertising industry. Together with the coming end of cookies, the BSAA should serve as a wake-up call for advertisers to prepare now for a future in which individual targeting based on personal data is verboten.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While marketers could focus on the impact of the proposed legislation on current targeting and attribution practices, the BSAA also shines a spotlight on a tool that should have growing importance going forward: contextual targeting. Rather than using anonymized personal information from individual consumers, contextual targeting relies on the relevance of the content itself to reach an intended audience. And the more detailed that data is, the more precise and secure the targeting is.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">The Drive Toward Content and Context<\/h2>\n<p class=\"wp-block-paragraph\">Every ad campaign across digital video and connected TV (CTV) involves a triangle of factors for success: audience, content and context. Over the last few years, marketers have focused primarily on audience \u2014 investing time, money and technology in defining audiences as precisely as possible using personal behavioral data. However, new legislation and technology headwinds\u2013most notably the aforementioned coming death of third-party cookies\u2013make this focus on audience a risky long-term endeavor. As a result, the ad tech and CTV ecosystem are working to replace the importance of audience information by strengthening the other two elements of the triangle: content and context.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Over the last few weeks, a few key events have helped to amplify the need for contextual targeting as the longer-term solution for effective video advertising. First, the previously mentioned BSAA, which aims to more actively regulate identity data and also endorses contextual data as an acceptable alternative. Following the introduction of that bill, Google quickly announced that it would <a href=\"https:\/\/techcrunch.com\/2022\/01\/25\/google-kills-off-floc-replaces-it-with-topics\/\" aria-label=\"no longer support click to read on tech crunch\">no longer support<\/a> its Federated Learning of Cohorts (FLoC), which had been intended to replace third-party cookies but was still, in essence, based on the identities of group members. Instead, Google introduced content-based <a href=\"https:\/\/blog.google\/products\/chrome\/get-know-new-topics-api-privacy-sandbox\/\" aria-label=\"topics click to read on google\">Topics<\/a>, their proprietary form of contextual targeting.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Support for Video-Level Content Intelligence<\/h2>\n<p class=\"wp-block-paragraph\">Finally, the IAB Tech Lab recently announced its support for <a href=\"https:\/\/github.com\/InteractiveAdvertisingBureau\/openrtb\/blob\/master\/extensions\/community_extensions\/extended-content-ids.md\" aria-label=\"extended content identifiers click to read on github\">Extended Content Identifiers<\/a>, which makes it possible for buyers to identify inventory at the video level, based on content classifications from contextual vendors. This is all made possible by newly available video-level content data.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The last of these events, in combination with the momentum from the first two, makes it easier and more desirable to create unique video identifiers for all pieces of content at the video level\u2013and for buyers to easily activate this information. As a result of these tools and using the content\u2019s metadata, contextual targeting can finally scale and gain the support it deserves across the industry, from both buyers and sellers.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">What It Means: The Rise of Contextual Targeting at the Video Level<\/h2>\n<p class=\"wp-block-paragraph\">The advertising industry has reached a key turning point. As a result of new regulations, shifts in public opinion and changes in posture from leading tech providers, buyers and sellers now urgently need an ethical and alternative framework to govern people-centric ad experiences.. The status quo won\u2019t be sustainable for much longer and advertisers must prepare now for a new normal. With streaming video and CTV at the forefront of the consumer media experience, incorporating context will be table stakes for any targeting strategy. After all, what we watch is a signal of\u00a0 our mindset. Recent <a href=\"https:\/\/gumgum.com\/guides\/mindset-matters-ipg-magna-media-trials?submissionGuid=7037fb8d-d3a0-4910-ada3-3c26d49b579f\" aria-label=\"research by gumgum and MAGNA click to read on gum gum\">research by GumGum and MAGNA<\/a> demonstrates the superior performance of video ads when contextual targeting is included to enhance people-based targeting.\u00a0 In order for advertisers to harness this power however, they need to activate contextual data at the video level. This also provides confidence that they can place their media buys with full transparency into the inventory they are accessing\u2013 allaying growing brand safety concerns.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As this upfront approaches, advertisers are showing significant enthusiasm for a shift towards content-based data, with many brand marketers recognizing that accurate contextual signals can even outperform identity targeting. Buyers are also realizing that it is now possible to use content and context data for planning, targeting, verification and measurement\u2013with the added benefit of the comfort of transparency.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">No single medium is more important for today\u2019s brands and advertisers than streaming video. As \u201ctraditional\u201d identity-based targeting is inevitably forced into retirement, people-centric strategies can still thrive but adopting contextual-based targeting alongside them will become essential for video campaign success\u2013and the sooner they do it the sooner they will reap the rewards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No single medium is more important for today\u2019s brands and advertisers than streaming video.<\/p>\n","protected":false},"author":7,"featured_media":2720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[5],"topics":[2],"class_list":["post-2719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns\" \/>\n<meta property=\"og:description\" content=\"No single medium is more important for today\u2019s brands and advertisers than streaming video.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-18T05:51:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169videoleveldata.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns\",\"datePublished\":\"2022-04-18T05:51:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/\"},\"wordCount\":816,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169videoleveldata.jpg\",\"keywords\":[\"Modern Marketing + Measurement\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/\",\"name\":\"Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169videoleveldata.jpg\",\"datePublished\":\"2022-04-18T05:51:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169videoleveldata.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169videoleveldata.jpg\",\"width\":1600,\"height\":900,\"caption\":\"thousands of screens in space\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\\\/2719\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/","og_locale":"en_US","og_type":"article","og_title":"Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns","og_description":"No single medium is more important for today\u2019s brands and advertisers than streaming video.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/","og_site_name":"AW360","article_published_time":"2022-04-18T05:51:26+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169videoleveldata.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns","datePublished":"2022-04-18T05:51:26+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/"},"wordCount":816,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169videoleveldata.jpg","keywords":["Modern Marketing + Measurement"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/","name":"Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169videoleveldata.jpg","datePublished":"2022-04-18T05:51:26+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169videoleveldata.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169videoleveldata.jpg","width":1600,"height":900,"caption":"thousands of screens in space"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns\/2719\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=2719"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2719\/revisions"}],"predecessor-version":[{"id":14908,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2719\/revisions\/14908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/2720"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=2719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=2719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=2719"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=2719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}