{"id":2772,"date":"2022-04-26T01:21:12","date_gmt":"2022-04-26T05:21:12","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/04\/26\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/"},"modified":"2022-04-26T01:21:12","modified_gmt":"2022-04-26T05:21:12","slug":"live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/","title":{"rendered":"Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic"},"content":{"rendered":"\n

By Rick Faigin, EVP, Acceleration Community of Companies (ACC) Client Advisory<\/em><\/p>\n\n\n\n\n\n

Live music events are roaring back<\/a>, with audiences eager to once again experience the joy of being part of a cheering crowd swaying to the music on a summer night.<\/p>\n\n\n\n\n\n\n\n

During the depths of the pandemic, with concerts completely off the table, the artists who depend on live events to make their living and the brand sponsors who bring these events to life, had to find innovative new ways to connect with audiences.<\/p>\n\n\n\n\n\n\n\n

Live\u00a0streamed performances\u00a0<\/a>were beamed out from personal, intimate settings; \u201cbig events\u201d were recreated through pay-per-view and brand-sponsored access like\u00a0Justin Bieber\u2019s T-Mobile New Year\u2019s Eve concert<\/a>, which ACC helped produce;\u00a0social media happenings popped up<\/a>, with DJs and solo artists taking to Instagram Live to deliver regular performances.<\/p>\n\n\n\n\n\n\n\n

While big names like John Legend, Chris Martin, Billie Eilish and others are unlikely to continue playing in front of an iPhone in their bedrooms, live streams, virtual events and hybrid music shows are here to stay.<\/p>\n\n\n\n\n\n\n\n

Here are some ways brands and other sponsors can build on the innovations that were developed during the pandemic, even as in-person gatherings return:<\/p>\n\n\n\n\n

Enter the Metaverse for a Completely Different Audience Experience<\/h2>\n

Rather than trying to replace a live event, create something that isn\u2019t possible in a physical location. Warner Music recently purchased land in the metaverse<\/a>\u00a0to host original immersive music experiences that are unique to that space.<\/p>\n\n\n\n\n\n

Dolly Parton, along with a host of K Pop stars<\/a>, are already dipping their toes in the water with live performances in the metaverse and Parton is teaming up with Fox Entertainment\u2019s Blockchain Creative Labs to issue tokens to fans to authenticate their participation. These types of events are opportunities to reach audiences that may never see a live show or who come to the experience less as die-hard music fans and more as explorers of virtual worlds.<\/p>\n\n\n\n\n

Hybrid Experiences Are Complementary and Value-Added<\/h2>\n

The buzzword of the pandemic was hybrid and there\u2019s no reason you can\u2019t get the best of both worlds. When venues were shut down, promoters and artists tried to simply recreate live performances in virtual spaces. Don\u2019t try to do that: People can go to concerts again.<\/p>\n\n\n\n\n\n

Instead, offer a hybrid of streaming and live, giving audiences a better experience with both. Producers can film rehearsals, short narrative videos and bonus footage that can be streamed during live events and even diced up and tailored to specific virtual audiences. Brands can offer packages and incentives for various levels of access and new content.<\/p>\n\n\n\n\n\n\n\n

This approach obviously expands your audience globally but it can also be used to take advantage of local interest. When an act comes to a major city, virtual packages can be targeted to audiences that are close and may even share media markets but not close enough to reliably attend the event.<\/p>\n\n\n\n\n

Think Bigger; It’s Now Possible to Be Truly Global<\/h2>\n

Major global concerts like Live Aid and the annual New Year\u2019s Eve shows that simulcast from different locations harness the power of live TV to blend and connect audiences located in different places.<\/p>\n\n\n\n\n\n

With VR technology, holograms and other new media, it\u2019s possible to take this concept a step further. Where streaming can deliver live content to home audiences, newer technologies can seamlessly blend live audiences from all over the world.<\/p>\n\n\n\n\n\n\n\n

Korean pop stars appearing \u201con stage\u201d in Los Angeles and Seoul; musicians playing at Wembley Stadium in London performing a live duet with a band on stage in Sao Paulo.<\/p>\n\n\n\n\n

The Bottom Line<\/h2>\n

For many fans, nothing can replace the live experience of a concert. For a new generation, there is a growing appetite to expand what that experience can mean.<\/p>\n\n\n\n\n\n

About the Author<\/strong><\/p>\n\n\n\n\n\n

Rick Faigin<\/strong> is Executive Vice President of Acceleration Brand Advisory and oversees the Advisory\u2019s client development, strategic partnerships and cultural marketing strategy. In this role, Rick has developed uniquely creative and robust marketing and cultural campaigns that drive innovation for clients such as T-Mobile presents NYE Live with Justin Bieber and the Dolby Atmos campaign which featured Lizzo, Coldplay, Olivia Rodrigo, The Weeknd, J Balvin and Post Malone. Before joining ACC, Rick was Executive Vice President of Brand Marketing at PMK*BNC, where he oversaw business development and the agency\u2019s Entertainment Marketing division. A seasoned entertainment marketing executive with over a decade of experience bringing together iconic brands with creative and celebrity talent, Rick has orchestrated several lucrative partnerships and endorsement deals for Fortune 500 companies including American Express, Samsung, Anheuser-Bush, T-Mobile and Audi, among others. Rick also spent two years as Head of Marketing & Partnerships at Paradigm talent agency.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Rick Faigin, EVP, Acceleration Community of Companies (ACC) Client Advisory Live music events are roaring back, with audiences eager to once again experience the joy of being part of […]<\/p>\n","protected":false},"author":7,"featured_media":2773,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-2772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nLive Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic\" \/>\n<meta property=\"og:description\" content=\"By Rick Faigin, EVP, Acceleration Community of Companies (ACC) Client Advisory Live music events are roaring back, with audiences eager to once again experience the joy of being part of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T05:21:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169liveeventsr3423364.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic\",\"datePublished\":\"2022-04-26T05:21:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/\"},\"wordCount\":802,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169liveeventsr3423364.jpg\",\"keywords\":[\"Culture\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/\",\"name\":\"Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169liveeventsr3423364.jpg\",\"datePublished\":\"2022-04-26T05:21:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169liveeventsr3423364.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169liveeventsr3423364.jpg\",\"width\":1600,\"height\":900,\"caption\":\"hands up at concert\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\\\/2772\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/","og_locale":"en_US","og_type":"article","og_title":"Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic","og_description":"By Rick Faigin, EVP, Acceleration Community of Companies (ACC) Client Advisory Live music events are roaring back, with audiences eager to once again experience the joy of being part of […]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/","og_site_name":"AW360","article_published_time":"2022-04-26T05:21:12+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169liveeventsr3423364.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic","datePublished":"2022-04-26T05:21:12+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/"},"wordCount":802,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169liveeventsr3423364.jpg","keywords":["Culture"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/","name":"Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169liveeventsr3423364.jpg","datePublished":"2022-04-26T05:21:12+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169liveeventsr3423364.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169liveeventsr3423364.jpg","width":1600,"height":900,"caption":"hands up at concert"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/live-events-are-back-here-are-three-ways-to-reach-new-audiences-we-learned-during-the-pandemic\/2772\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=2772"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2772\/revisions"}],"predecessor-version":[{"id":14924,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2772\/revisions\/14924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/2773"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=2772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=2772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=2772"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=2772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}