{"id":2841,"date":"2022-05-06T01:04:56","date_gmt":"2022-05-06T05:04:56","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/05\/06\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/"},"modified":"2022-05-06T01:04:56","modified_gmt":"2022-05-06T05:04:56","slug":"a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/","title":{"rendered":"A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Azlyn Jeffries, Brand Strategist,<\/em> <a href=\"http:\/\/www.orci.com\/\" aria-label=\"Orci click to visit\"><em>Orci<\/em><\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">I know you\u2019ve heard it before but it cannot be said enough: Culture does not move without Black creativity. And because Black creativity drives culture, brands and marketers need to begin championing the Black voices doing the work.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s begin by examining why it\u2019s crucial to have Black voices in creative spaces. Innovation and creativity are deeply rooted in our identities and since the beginning of time, Black people have had to be resourceful in order to not only survive but thrive. It\u2019s an unexplainable ability but I think I can speak for many Black strategists and creatives when I say that when given the time, space and resources necessary to harness our full potential, magic happens. Black magic happens.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Far too often, a Black creative or strategist will share an idea or concept that gets remixed or watered down by their counterparts or superiors, losing all the special vision it once had. This tends to happen in spaces where few Black voices are represented\u2026 In fact, <a href=\"https:\/\/www.forbes.com\/sites\/martyswant\/2020\/09\/22\/new-ad-industry-diversity-data-provides-a-new-benchmark-and-room-for-improvement\/?sh=543365e835e4\" aria-label=\"the 4 As found that only 5.8 percent of the ad industry is Black click to read on forbes\">the 4A&#8217;s found that only 5.8% of the ad industry is Black<\/a> and <a href=\"https:\/\/adage.com\/article\/opinion\/how-4-black-creatives-are-nurturing-diversity-ad-industry-needs\/2400741#:~:text=According%20to%20a%20recent%20Ad,is%20composed%20of%20Black%20talent.\" aria-label=\"only 1 percent leadership roles according to the ad association click to read on ad age\">only 1% hold leadership roles according to the Ad Association<\/a>\u00a0but that&#8217;s an article for another day.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Sadly, we don\u2019t always get the opportunity to be the loudest voice in the room no matter how impressive or impactful our words and work may be.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Which is why we need to take proactive steps to remedy this. As marketers, clients, stakeholders and colleagues, please take what I\u2019m about to offer to heart. Keep it at the forefront of your minds and act accordingly.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Start by listening.<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Nine times out of 10, we are the target demographic\u2014the people you want to communicate with and seek buy in from. So, when Black strategists or Black creatives make suggestions, share insights or offer an anecdote based on their real-life lived experience, hear us out.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Next, bring us in at the ground floor. <\/strong>You heard that right\u2014don\u2019t treat us like an after-thought or forward us an invite because it seems logical. Include us from the get-go. You can\u2019t build a house on a foundation that\u2019s riddled with gaps. Understanding every piece of the puzzle is essential for any creative or strategist to be successful and we have meaningful insights (as just stated above) to share.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Remember, creative greatness takes time. <\/strong>It also takes space, patience and flexibility. Empower us and give us the creative breathing room and creative freedom we need to feel our way through a project and dream up something grand. Encourage us, support us and cheer us on. Knowing your colleagues not only believe in you and your skill set but have your back, makes all the difference. Trust me, I\u2019ve had experiences both ways and I know how impactful demonstrated support can be.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Give credit where credit is due.<\/strong> Lifting up a talented individual will not only create a positive working environment for that person but allow other Black creatives and strategists the opportunity to feel safe when it comes to sharing big out-of-the-box ideas. And when you dig their idea, say so.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You\u2019ve heard of thinking 360? It\u2019s just as important to be thinking 365.<\/strong> During Black History Month, brands and agencies everywhere were loudly touting their support for the Black community across social or otherwise. But you know what? There are 11 other months where Black strategists and Black creatives need to hear, see and feel how you\u2019re championing them. So think of this as a \u201clove letter\u201d to my agency peeps\u2014Don\u2019t just \u201clove\u201d us one month each year but year-round.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Far too often, a Black creative or strategist will share an idea or concept that gets remixed or watered down by their counterparts or superiors, losing all the special vision it once had.<\/p>\n","protected":false},"author":7,"featured_media":2842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-2841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately\" \/>\n<meta property=\"og:description\" content=\"Far too often, a Black creative or strategist will share an idea or concept that gets remixed or watered down by their counterparts or superiors, losing all the special vision it once had.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-06T05:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169bcr399943.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately\",\"datePublished\":\"2022-05-06T05:04:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/\"},\"wordCount\":631,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169bcr399943.jpg\",\"keywords\":[\"Culture\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/\",\"name\":\"A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169bcr399943.jpg\",\"datePublished\":\"2022-05-06T05:04:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169bcr399943.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169bcr399943.jpg\",\"width\":1600,\"height\":900,\"caption\":\"image of Black person with graphically painted face\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\\\/2841\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/","og_locale":"en_US","og_type":"article","og_title":"A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately","og_description":"Far too often, a Black creative or strategist will share an idea or concept that gets remixed or watered down by their counterparts or superiors, losing all the special vision it once had.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/","og_site_name":"AW360","article_published_time":"2022-05-06T05:04:56+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169bcr399943.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately","datePublished":"2022-05-06T05:04:56+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/"},"wordCount":631,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169bcr399943.jpg","keywords":["Culture"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/","name":"A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169bcr399943.jpg","datePublished":"2022-05-06T05:04:56+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169bcr399943.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169bcr399943.jpg","width":1600,"height":900,"caption":"image of Black person with graphically painted face"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/a-note-to-marketers-everywhere-lets-talk-about-who-is-actually-doing-the-work-and-amplify-their-voices-appropriately\/2841\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"A Note to Marketers Everywhere. Let\u2019s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=2841"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2841\/revisions"}],"predecessor-version":[{"id":14945,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2841\/revisions\/14945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/2842"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=2841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=2841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=2841"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=2841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}