{"id":2877,"date":"2022-05-04T11:21:54","date_gmt":"2022-05-04T15:21:54","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/05\/04\/video-solutions-for-marketers\/"},"modified":"2022-05-04T11:21:54","modified_gmt":"2022-05-04T15:21:54","slug":"video-solutions-for-marketers","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/video-solutions-for-marketers\/2877\/","title":{"rendered":"Video Solutions for Marketers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There&#8217;s no question that consumers are spending more time on their phones, taking them wherever they go to consume content. 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