{"id":2888,"date":"2022-04-28T01:36:29","date_gmt":"2022-04-28T05:36:29","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/04\/28\/reimagining-the-public-conversation\/"},"modified":"2022-04-28T01:36:29","modified_gmt":"2022-04-28T05:36:29","slug":"reimagining-the-public-conversation","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/reimagining-the-public-conversation\/2888\/","title":{"rendered":"Reimagining the Public Conversation"},"content":{"rendered":"

Conversation is a superpower. But what if we can make it even better?<\/em><\/h1>\n

By Sarah Personette (@SEP), Chief Customer Officer, Twitter<\/em><\/p>\n\n\n\n\n\n

Conversation connects people, lets us share knowledge and inspires creativity and innovation. At Twitter, it\u2019s the center of everything we do.<\/p>\n\n\n\n\n\n\n\n

And we think it can be so much more.<\/p>\n\n\n\n\n\n\n\n

Twitter\u2019s purpose is to serve the public conversation. Because we believe that public conversation \u2013 a free exchange of ideas and information, open for everyone to join \u2013 benefits society by solving common problems, inspiring new ideas, even making us LOL.<\/p>\n\n\n\n\n\n\n\n

When people talk, beautiful, wonderful, powerful things happen.<\/p>\n\n\n\n\n\n\n<\/source><\/source>\n

\"graphic<\/figure>\n<\/picture>\n\n\n

Public conversation connects people. It lets us find common ground we never knew we had. It introduces us to new perspectives. Bonds us over our shared love of K-pop, sports, and silly memes. And helps us understand each other and the world we share, so we\u2019re never in this alone.<\/p>\n\n\n\n\n\n\n\n

Public conversation makes education more accessible. When information changes daily…no, hourly…the public conversation helps everyone keep up in real time. Not just the privileged but anyone who wants to access it.<\/p>\n\n\n\n\n\n\n\n

Public conversation also inspires creativity and innovation. It pushes us to\u00a0 explore new ideas and expressions from diverse backgrounds and cultures. It sparks our imagination and blesses us with new art, new voices and new creations ready to change the world.<\/p>\n\n\n\n\n\n\n\n

Public conversation, though, isn\u2019t without its challenges. Talk can evolve quickly and sometimes gets heated. Some people feel left out. And the joy and laughter get overshadowed (boo!). So we\u2019re reimagining the public conversation to be more healthy, valuable and open to all.<\/p>\n\n\n\n\n

Healthy conversations<\/h2>\n

It all starts with a safer Twitter.<\/strong><\/p>\n\n\n\n\n\n

Providing\u00a0a safe and healthy platform<\/a>\u00a0is our most important job. Because conversation thrives when people trust what they see and feel comfortable participating. So we\u2019re reimagining new ways for dialogue to feel respectful, informative, and definitely less all-caps.<\/p>\n\n\n\n\n\n\n\n

Like Twitter\u2019s proactive\u00a0prompts<\/a>, which are designed to make people think twice about the words they use or to read the articles they\u2019re sharing before actually sharing them. These features are based on the belief that when given the opportunity, people will take the high road.<\/p>\n\n\n\n\n\n\n<\/source><\/source>\n

\"image<\/figure>\n<\/picture>\n\n\n

Or our\u00a0Birdwatch<\/a>\u00a0experiment which empowers the very people who are part of a conversation to contextualize information and escalate to us for enforcement when needed. And our new\u00a0Communities<\/a>\u00a0feature we started rolling out this year allows people with common interests to choose how to best moderate their group\u2019s behavior.<\/p>\n\n\n\n\n\n\n\n

\"twitter<\/figure>\n\n\n\n

\u00a0<\/p>\n\n\n\n\n\n\n\n

We\u2019re also committed to identifying misinformation with\u00a0labeled Tweets<\/a>\u00a0and removing it from Twitter as soon as possible so both people and brands can get truthful, credible information.<\/p>\n\n\n\n\n\n\n<\/source><\/source>\n

\"two<\/figure>\n<\/picture>\n\n\n

Ultimately, everyone should have control over their experience without fear of misinformation or bullying. So we\u2019re testing ways for people or brands\u00a0to remove followers<\/a>\u00a0or remove themselves from\u00a0conversations<\/a>. And we\u2019re just getting started.<\/p>\n\n\n\n\n\n\n<\/source><\/source>\n

\"example<\/figure>\n<\/picture>\n\n\n

Valuable conversations<\/h2>\n

Starting a public conversation should be worth it. Literally.<\/strong><\/p>\n\n\n\n\n\n

\"example<\/figure>\n\n\n\n

The true value of conversation shouldn\u2019t just be about Likes or Retweets. It should be about pure expression. Saying something and being heard. Sharing ideas that get people thinking, laughing, or learning. And yes, being fairly compensated, too.<\/p>\n\n\n\n\n\n\n\n

We launched\u00a0Twitter Spaces<\/a>\u00a0to give people and brands a way to share their expression through audio \u2013 using their voice to have a voice. And with\u00a0Revue<\/a>, anyone can create long-form written content whenever they\u2019ve got something to say that goes beyond 280 characters.<\/p>\n\n\n\n\n\n\n\n

But value is also about getting paid.\u00a0Super Follows<\/a>\u00a0is a monthly subscriber-only content initiative that\u2019s like a backstage pass to your favorite Twitter accounts.<\/p>\n\n\n\n\n\n\n<\/source><\/source>\n

\"twitter<\/figure>\n<\/picture>\n\n\n

With\u00a0Ticketed Spaces<\/a>, Creators can charge for access to their exclusive live audio experiences, like an interview or a listening party.<\/p>\n\n\n\n\n\n\n<\/source><\/source>\n

\"twitter<\/figure>\n<\/picture>\n\n\n

Our new\u00a0Tips<\/a>\u00a0feature even lets people support whatever they want, whether it\u2019s a creator, a cause, or just someone needing help with rent. And just so everyone gets paid quickly and seamlessly, we\u2019re giving them the options to use Cash App, Venmo, Patreon, Bandcamp or Bitcoin.<\/p>\n\n\n\n\n\n\n<\/source><\/source>\n

\"twitter<\/figure>\n<\/picture>\n\n\n

All of this opens up the power of conversation for brands. When more Creators bring more followers, brands win too.<\/p>\n\n\n\n\n\n\n\n

We’re giving even more businesses a chance to succeed with\u00a0Twitter for Professionals<\/a>, a new suite of tools for anyone who comes to Twitter to do business. And retailers can test new e-commerce tools like\u00a0Shop Module<\/a>\u00a0and eventually features from our\u00a0Live Shopping<\/a>\u00a0experiment to drive sales right in the timeline. Because every person and professional deserves to have more valuable conversations.<\/p>\n\n\n\n\n

Open, accessible conversations<\/h2>\n

Whose conversation is this anyway? Hint: It\u2019s yours.<\/strong><\/p>\n\n\n\n\n\n

The public conversation is at its best when everyone, everywhere has a voice. So we\u2019re imagining a conversation shaped by people, without borders \u2014 geographical, economic, technological \u2014 holding them back.<\/p>\n\n\n\n\n\n\n\n

We\u2019re growing our service in underserved areas like Ghana.\u00a0 To make sure more people can be part of the public conversation.<\/p>\n\n\n\n\n\n\n\n

Our new\u00a0Twitter Developer Platform<\/a>\u00a0\u00a0lets outside developers tap into our Public API to build what\u2019s next – from searching for new Twitter Spaces to exploring the global impacts of\u00a0climate change<\/a>. This opens up\u00a0<\/b>a whole new future for people and brands everywhere to get the most out of the conversations on Twitter.<\/p>\n\n\n\n\n\n\n\n

Ultimately, we believe in an open, decentralized future that provides equal access through a free flow of information and currency. So we\u2019ve started Bluesky, an independent project of brilliant technologists and developers, with the sole aim of creating a shared standard that frees conversation from any single platform or entity.<\/p>\n\n\n\n\n\n\n\n

More people, having more conversations, creating more opportunities for brands to connect.<\/p>\n\n\n\n\n

This conversation is just getting started.<\/h2>\n

Conversation has always been the connecting force in the world. Now, it\u2019s time to reimagine everything it can be. From the value it can offer our Creators and brands; to the safe, healthy space for voices everywhere; to the open ownership and control that everyone deserves.<\/p>\n\n\n\n\n\n

Conversation has taken us to unbelievable places. We\u2019re excited to see where it goes next. Are you in?<\/p>\n\n\n\n\n\n

This article, in its original form, was previously published on <\/em>marketing.twitter.com<\/em><\/a> on December 9, 2021. <\/em>Subscribe<\/em> for the latest marketing insights from Twitter. Delivered right to your inbox.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Conversation is a superpower. But what if we can make it even better?<\/p>\n","protected":false},"author":7,"featured_media":2889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-2888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nReimagining the Public Conversation | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/reimagining-the-public-conversation\/2888\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reimagining the Public Conversation\" \/>\n<meta property=\"og:description\" content=\"Conversation is a superpower. 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