{"id":2934,"date":"2022-06-13T08:09:05","date_gmt":"2022-06-13T12:09:05","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/06\/13\/mars-wrigley-amazon-teamed-up-to-make-mms-the-snack-you-cant-stream-without\/"},"modified":"2022-06-13T08:09:05","modified_gmt":"2022-06-13T12:09:05","slug":"mars-wrigley-amazon-teamed-up-to-make-mms-the-snack-you-cant-stream-without","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/mars-wrigley-amazon-teamed-up-to-make-mms-the-snack-you-cant-stream-without\/2934\/","title":{"rendered":"Mars Wrigley &#038; Amazon Teamed Up To Make M&#038;M\u2019s the Snack You Can\u2019t Stream Without"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What happens when M&#038;M\u2019s meet The Marvelous Mrs. Maisel? Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&#038;M\u2019s in-hand to shelves and screens across the UK. In this session, Steve Edwards, Head of UK Agency Development at Amazon Ads, sits down with Laura Boothroyd, Senior Media &#038; Content Manager at Mars Wrigley, and Richard Mashiter, Business Director at MediaCom UK, to unpack this first-of-its-kind collaboration.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chapters<\/strong><\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li>00:00 &#8211; 02:47 Intro<\/li>\n \t<li>02:48 &#8211; 06:12 Why video is central to Mars Wrigley&#8217;s strategy<\/li>\n \t<li>06:12 &#8211; 07:59 Consistency across multiple touchpoints<\/li>\n \t<li>08:00 &#8211; 09:40 Media elements that supported and amplified the campaign<\/li>\n \t<li>09:42 &#8211; 15:09 How did they adapt to the pandemic?<\/li>\n \t<li>15:10 &#8211; 16:57 The role of brand storytelling and brand voice<\/li>\n \t<li>16:57 &#8211; 18:57 How do they evaluate media performance with something like this?<\/li>\n \t<li>18:59 &#8211; 21:23 Actionable insights and what&#8217;s next<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Recorded content structured by Snackable.AI<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&#038;M\u2019s in-hand to shelves and screens across the UK.<\/p>\n","protected":false},"author":7,"featured_media":2935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3,10],"topics":[2],"class_list":["post-2934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mars Wrigley &amp; 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