{"id":2952,"date":"2022-05-25T09:48:45","date_gmt":"2022-05-25T13:48:45","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/05\/25\/geoffrey-the-giraffe-the-toysrus-icon-is-heading-on-a-world-tour\/"},"modified":"2022-05-25T09:48:45","modified_gmt":"2022-05-25T13:48:45","slug":"geoffrey-the-giraffe-the-toysrus-icon-is-heading-on-a-world-tour","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/geoffrey-the-giraffe-the-toysrus-icon-is-heading-on-a-world-tour\/2952\/","title":{"rendered":"Geoffrey the Giraffe, the Toys&#8221;R&#8221;Us Icon, is Heading on a World Tour!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We did not have this delightful news on our 2022 brand mascot bingo card. <a href=\"https:\/\/popicon.life\/design-evolution-geoffrey-the-giraffe-of-toysrus\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"geoffrey the giraffe click to read on pop icon\">Geoffrey the Giraffe<\/a>, the formerly retired brand mascot at Toys&#8221;R&#8221;Us, is heading on a global tour in summer 2022. Geoffrey\u2019s World Tour, which launches June 3, will follow the beloved icon as he globetrots around the world.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/05\/Geoffrey-the-Giraffe_world_tour_logo-1.jpeg\" alt=\"geoffrey the giraffe world tour\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Geoffrey&rsquo;s World Tour: Where&rsquo;s He Going?<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Good question! Loyal Toys&#8221;R&#8221;Us and Geoffrey fans can see their favorite giraffe beginning at the Toys&#8221;R&#8221;Us global flagship in the United States.<\/p>\n\n\n\n\n<p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;https:\/\/www.instagram.com\/p\/CdpCGEsM_zx<\/a><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Geoffrey\u2019s tour will include visits and activations overseas in London, Madrid, Saudi Arabia, South Africa, Dubai, and markets across greater China, Japan, and Southeast Asia. Each stop will be hosted by a local Toys&#8221;R&#8221;Us child ambassador and will feature in-store, eCommerce, and social media activations including a sweepstakes to enter to win a shopping spree.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The tour, and campaign, will culminate with the launch of a global YouTube series. Each episode will feature Geoffrey\u2019s visits as captured through the eyes of the child ambassadors. Once you\u2019re a Toys&#8221;R&#8221;Us kid, you\u2019re always a Toys&#8221;R&#8221;Us kid.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who is Geoffrey the Giraffe?<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">In June 1957, Charles P. Lazarus founded a toy store named Toys\u201dR\u201dUs. The store received its first brand mascot in Geoffrey the Giraffe in 1965. The earliest version of Geoffrey was actually known as \u201cDr. G. Raffe\u201d and was created to represent Children\u2019s Bargain Town, Lazarus\u2019 first store that sold baby furniture and toy merchandise. The artist who designed the original Dr. G. Raffe made the Toys\u201dR\u201dUs version much more lifelike \u2014 and a store associate renamed him Geoffrey.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2017\/10\/toysrus.jpg\" alt=\"toys are us\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Geoffrey appeared in print ads throughout the 1960s and early 1970s, growing in popularity with kids of all ages. He made his first commercial debut in 1973 for Toys\u201dR\u201dUs appearing alongside hundreds of enthusiastic children dancing in the streets. In 1975, Geoffrey introduced his family to the world. Members included his wife Gigi and son and daughter, Junior and Baby Gee. Geoffrey received a makeover during the 1970s, with rounder eyes and a tuft of hair added on his head. His horns grew smaller, and his spots became a bit rounder.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Life-size versions of Geoffrey were also spotted in TV commercials during the 1980s, taking kids on adventures to Toys\u201dR\u201dUs stores and sharing news of all the great toys they would discover upon their arrival. In 1999, Gigi, Junior, and Baby Gee decided to bow out of the spotlight so that Geoffrey could continue personifying the nature of the true Toys\u201dR\u201dUs customer \u2014 which, of course, were kids! Geoffrey also received a makeover with a new redesign that showcased him as a fun-loving mascot and as a kid himself.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Two years later, Geoffrey transformed from animated mascot into a real-life giraffe. An animatronic version of Geoffrey was born in 2001, making his image more realistic than ever before. Geoffrey received one more significant redesign in 2007. He went back to being a cartoon with a big toothy grin and stars instead of spots to represent the magic of the Toys\u201dR\u201dUs brand.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/05\/Geoffrey-the-Giraffe_world_tour-scaled.jpeg\" alt=\"geoffrey the giraffe\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">In 2018, Geoffrey the Giraffe was honored at <a href=\"https:\/\/popicon.life\/the-winners-of-the-2018-walk-of-fame-icon-awards\/\" target=\"_blank\" rel=\"noopener\">Advertising Week\u2019s 2018 Walk of Fame Icon Awards<\/a>. Geoffrey received the \u201cGone Fishing: Icon Retirement Award\u201d as a tribute to his many years in the advertising industry and to honor his recent retirement. However, by October 6, 2018, Toys\u201dR\u201dUs tweeted #GeoffreysBack to announce the return of Geoffrey from retirement.<\/p>\n\n\n\n\n<p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;https:\/\/www.instagram.com\/p\/Cd81Df4pwpm<\/a><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We can\u2019t wait to see where Geoffrey heads next on his world tour! Follow along by signing up for newsletters on the <a href=\"https:\/\/www.toysrus.com\/\" target=\"_blank\" rel=\"noopener\">Toys\u201dR\u201dUs website<\/a> and <a href=\"https:\/\/www.instagram.com\/toysrus\/\" target=\"_blank\" rel=\"noopener\">Instagram handle<\/a> to see where he heads next!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys&#8221;R&#8221;Us, is heading on a global tour in summer 2022.<\/p>\n","protected":false},"author":7,"featured_media":2953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-2952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Geoffrey the Giraffe, the Toys&quot;R&quot;Us Icon, is Heading on a World Tour! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/geoffrey-the-giraffe-the-toysrus-icon-is-heading-on-a-world-tour\/2952\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geoffrey the Giraffe, the Toys&quot;R&quot;Us Icon, is Heading on a World Tour!\" \/>\n<meta property=\"og:description\" content=\"We did not have this delightful news on our 2022 brand mascot bingo card. 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