{"id":3076,"date":"2022-06-20T18:04:29","date_gmt":"2022-06-20T22:04:29","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/06\/20\/nerf-debuts-first-mascot-murph\/"},"modified":"2022-06-20T18:04:29","modified_gmt":"2022-06-20T22:04:29","slug":"nerf-debuts-first-mascot-murph","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/nerf-debuts-first-mascot-murph\/3076\/","title":{"rendered":"Nerf Debuts First Mascot \u2014 Murph"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It\u2019s Nerf or nothin\u2019! <a href=\"https:\/\/nerf.hasbro.com\/en-us\" target=\"_blank\" rel=\"noopener\" aria-label=\"nerf click to go to site\">Nerf<\/a>, the beloved Hasbro toy company, recently debuted its first-ever brand mascot. The character is named Murph and will be a key character in Nerf\u2019s \u201cUnleash the Play in You\u201d summer 2022 campaign.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/06\/murph_super_soaker.jpeg\" alt=\"super soaker squirt gun held by Murph a mascot made of nerf bullets\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Who Is Murph?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Murph is a mascot designed to represent the playful spirit that lives inside us all and is unleashed through Nerf toys. The character uses they\/them pronouns. Longtime Nerf enthusiasts will notice Murph is made entirely out of foam Nerf darts.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/06\/murph_run.jpeg\" alt=\"murph the nerf icon made of nerf bullets with a gold necklace\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Commercials starring Murph are expected to debut later in June 2022 along with promotional imaging in retail stores and across Nerf\u2019s social media platforms. What can audiences expect? According to Hasbro, we\u2019ll be seeing a mascot that truly embodies the \u201cUnleash the Play in You\u201d campaign tagline and represents ageless, unbridled fun that lives in everyone along with the physical embodiment of that feeling you get when you play with Nerf.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/06\/murph_nerf.png\" alt=\"murph the nerf icon made of nerf bullets\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">We look forward to seeing them in these spots and throughout the summer as parents and kids get up, get out, get active and make memories together. PS: Murph would be a great nomination (and potential mascot win!) for the upcoming <a href=\"https:\/\/popicon.life\/madison-avenue-walk-of-fame-winner-profiles\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Madison Avenue Walk of Fame click to read about on pop icon dot com\">Madison Avenue Walk of Fame<\/a> later this year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Murph is a mascot designed to represent the playful spirit that lives inside us all and is unleashed through Nerf toys.<\/p>\n","protected":false},"author":7,"featured_media":3077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-3076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized 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