{"id":3082,"date":"2022-06-19T10:37:23","date_gmt":"2022-06-19T14:37:23","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/06\/19\/cannes-uncensored-day-1\/"},"modified":"2022-06-19T10:37:23","modified_gmt":"2022-06-19T14:37:23","slug":"cannes-uncensored-day-1","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/cannes-uncensored-day-1\/3082\/","title":{"rendered":"Cannes Uncensored &#8211; Day 1"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><em>A daily diary series from Cannes Lions Festival 2022<\/em><\/h1>\n<p class=\"wp-block-paragraph\"><em>By Jon Evans, Chief Growth Officer, System1<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">After logistical challenges and much wardrobe angst I am back in Cannes! For all the benefits of video conference nothing beats the buzz of talking in person and what a wonderful place to do that. Beside the \u2018networking\u2019 and Rose what will I be looking for? Last year I wrote in Campaign that Cannes Lions were for the first time no better than the average ad when judged by real people. That was a pretty damning assessment so will we see a focus from the judges on creative that \u2018works\u2019? Rather appropriately my first event is the Triple Jeopardy talk by effectiveness legends Peter Field, Karen Nelson-Field and Orlando Wood. I will be interviewing them on my podcast Uncensored CMO for an off the record chat. Next up for me is B2B&#8230; Yeah, I know B2B and creativity don\u2019t always get mentioned in the same breath, but LinkedIn are here in force to fix that. Then later in the week I am very excited to be sharing brand new research on the impact of diversity in advertising called Feeling Seen which LinkedIn are kindly hosting. Somewhere between that I hope to see who I bump into and what serendipity has in store for me because that\u2019s what Cannes is about.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A daily diary series from Cannes Lions Festival 2022<\/p>\n","protected":false},"author":7,"featured_media":3083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cannes Uncensored - Day 1 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/cannes-uncensored-day-1\/3082\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cannes Uncensored - Day 1\" \/>\n<meta property=\"og:description\" content=\"A daily diary series from Cannes Lions Festival 2022\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/cannes-uncensored-day-1\/3082\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-19T14:37:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/06\/169cannes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/cannes-uncensored-day-1\\\/3082\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/cannes-uncensored-day-1\\\/3082\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Cannes Uncensored &#8211; 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