{"id":3100,"date":"2022-06-30T01:25:59","date_gmt":"2022-06-30T05:25:59","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/06\/30\/80-of-u-s-small-businesses-are-confident-they-could-withstand-a-u-s-economic-recession\/"},"modified":"2022-06-30T01:25:59","modified_gmt":"2022-06-30T05:25:59","slug":"80-of-u-s-small-businesses-are-confident-they-could-withstand-a-u-s-economic-recession","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/80-of-u-s-small-businesses-are-confident-they-could-withstand-a-u-s-economic-recession\/3100\/","title":{"rendered":"80% of U.S. Small Businesses Are Confident They Could Withstand a U.S. Economic Recession"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Gina Taylor Cotter, Executive Vice President &#038; General Manager of U.S. Small Business Banking and Kabbage<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A new confidence has emerged among small business owners despite the idea of a looming recession.\u00a0 This outlook is revealed in the latest Small Business Recovery Report by <a href=\"https:\/\/www.kabbage.com\/\">Kabbage from American Express<\/a>. \u00a0\u00a0In its sixth installment, the report tracks the recovery trends and growth outlook from the polling of 550 small business leaders.\u00a0 For many, the pandemic resulted in a positive and persevering outlook of an uncertain economic future.\u00a0 Small business owners are staying confident focusing on branding, marketing, adjusting for inflation and prioritizing online sales to beat out competitors.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Potential U.S. Recession Concerns<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The survey\u2019s new data illustrates that the majority of U.S. small businesses are expecting a U.S. economic recession and considering its impact on them. While more than four in five respondents (83%) are concerned there will be a U.S. economic recession soon, 80% of businesses are confident that they can withstand it.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For the respondents that are confident they can survive a recession, the pandemic was cited as the top reason (31%) as why they feel this way, saying it helped them find a greater sense of resilience and preparedness to be successful in the future despite economic turbulence.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Continuing to Adjust for Inflation <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">As small businesses weigh a potential U.S. recession, they continue to face economic hurdles such as inflation and supply chain disruptions. In the March 2022 <a href=\"https:\/\/newsroom.kabbage.com\/news\/new-kabbage-survey-shows-u-s-small-business-average-monthly-revenues-increased-in-six-months-as-pandemic-challenges-fade\/\"><em>Small Business Recovery Report on Kabbage<\/em><\/a>, respondents reported increasing prices by an average of 21% across industries, largely due to increased costs from vendors (54%) and of raw materials (45%).<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The new data shows how inflation is changing how small businesses manage their cash flow. Among those that applied for a line of credit this year or are planning to apply in the next 6 months, 46% said they will most likely use the additional capital to cover inflation costs.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, the March 2022 <em>Small Business Recovery Report<\/em> showed that over half (53%) of small businesses expected their business to be impacted by supply chain obstacles for the next three months to a year. The new report finds that supply chain disruptions continue to be an issue with 24% of small businesses planning to use funding to cover costs due to supply chain shortages.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Competing Through Branding and Marketing <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Given the current market and its various complexities, 45% of businesses are trying out new competitive strategies compared to before the pandemic. This is particularly true among medium and large small business respondents.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A combined 57% of medium and large and 29% of the smallest small businesses surveyed cited branding as their primary differentiator from competitors.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The latest <em>Small Business Recovery Report<\/em> showed a significant push around marketing among small businesses. A combined 44% of medium and large small businesses reported that their business is now marketing through social media and digital channels that are different from their competitors.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Selling Online Continues for Some<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">In the March 2021 <a href=\"https:\/\/newsroom.kabbage.com\/news\/research\/recovery_report_1\/\"><em>Small Business Recovery Report on Kabbage<\/em><\/a>, respondents said their monthly online sales made up on average 57% of their total revenue. Now, with more time passed from the height of the pandemic, that number has slipped to 40%; however, new data shows that some unexpected industries like healthcare have seen a boost in online sales, while others such as hospitality have seen a drop.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">36% of healthcare-related companies stated they were <em>not <\/em>likely to receive most of their revenue online but have seen an increase in online sales since the pandemic. This aligns with a recent <a href=\"https:\/\/www.mckinsey.com\/industries\/healthcare-systems-and-services\/our-insights\/telehealth-a-quarter-trillion-dollar-post-covid-19-reality\">McKinsey study<\/a>\u00a0 that shows a rise in telehealth going forward.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Conversely, 32% of the hospitality companies, stated they typically <em>do<\/em> receive most of their revenue online but have seen online sales dip recently since the peak of the pandemic.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The recovery report shows small businesses continue to adapt and prioritize a variety of strategies as market challenges remain constant.\u00a0 Whether it continues to be the pandemic, a potential recession or other issues that lie ahead, entrepreneurs will continue the will and a way to survive and thrive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recovery report shows small businesses continue to adapt and prioritize a variety of strategies as market challenges remain constant.<\/p>\n","protected":false},"author":7,"featured_media":3101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-3100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>80% of U.S. Small Businesses Are Confident They Could Withstand a U.S. Economic Recession | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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