{"id":3112,"date":"2022-06-21T11:02:06","date_gmt":"2022-06-21T15:02:06","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/06\/21\/cannes-uncensored-day-3\/"},"modified":"2022-06-21T11:02:06","modified_gmt":"2022-06-21T15:02:06","slug":"cannes-uncensored-day-3","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/cannes-uncensored-day-3\/3112\/","title":{"rendered":"Cannes Uncensored &#8211; Day 3"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><em>A daily diary series from Cannes Lions Festival 2022<\/em><\/h1>\n<p class=\"wp-block-paragraph\"><em>By Jon Evans, Chief Growth Officer, System1<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This quote from a chat I had with an editor of a marketing publication today stuck with me: \u201cWho owns the beach owns the agenda,\u201d he said. Today I got to walk the beach and harbour full of super yachts and one word sums up who owns Cannes. Tech. Not just big tech but well-funded\u00a0start-up\u00a0tech, too. Cognitive dissonance soon ensued as this a creative festival. Surely, we should be focused on the work we create just as much as the platform it\u2019s advertised on?<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">However, LinkedIn, which was out in force at Cannes, seems to truly get this whole creativity bit. They invested heavily in their first Cannes sponsorship and I got to see behind the scenes just a bit and I saw the emphasis on creativity they were attempting to foster. Their commitment to creative and effective B2B advertising as well as a desire to demonstrate how it drives growth and job opportunities is the message we all need to hear right now\u2014no matter our industry. I think there is still too much of a focus here on creative people marking their own homework and not enough focus on getting our economy back on track! But maybe whatever I see and experience tomorrow will change my mind a bit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A daily diary series from Cannes Lions Festival 2022<\/p>\n","protected":false},"author":7,"featured_media":3113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cannes Uncensored - Day 3 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/cannes-uncensored-day-3\/3112\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cannes Uncensored - Day 3\" \/>\n<meta property=\"og:description\" content=\"A daily diary series from Cannes Lions Festival 2022\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/cannes-uncensored-day-3\/3112\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T15:02:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/06\/169aerial-view-of-cannes-picture-id984826076.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/cannes-uncensored-day-3\\\/3112\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/cannes-uncensored-day-3\\\/3112\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Cannes Uncensored &#8211; 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