{"id":3164,"date":"2022-06-29T09:23:14","date_gmt":"2022-06-29T13:23:14","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/06\/29\/progressives-flo-reunites-with-old-flame-jon-hamm-in-love-and-other-bundles\/"},"modified":"2022-06-29T09:23:14","modified_gmt":"2022-06-29T13:23:14","slug":"progressives-flo-reunites-with-old-flame-jon-hamm-in-love-and-other-bundles","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/progressives-flo-reunites-with-old-flame-jon-hamm-in-love-and-other-bundles\/3164\/","title":{"rendered":"Progressive\u2019s Flo Reunites With Old Flame Jon Hamm in \u201cLove and Other Bundles\u201d"},"content":{"rendered":"\n

Did you know Progressive\u2019s Flo and actor Jon Hamm used to be an item? One might even say they were once quite the bundle together! Progressive\u2019s latest \u201cLove and Other Bundles\u201d<\/a> ad campaign from Arnold Boston establishes a romantic narrative for the insurance spokescharacter that recalls a blind date between Flo and Hamm from years prior.<\/p>\n\n\n\n\n\n\n\n

\"flo<\/figure>\n\n\n\n

Will love continue to bundle itself in mysterious ways? Let\u2019s find out!<\/p>\n\n\n\n\n

“Old Flame”<\/strong><\/h2>\n

In \u201cOld Flame,\u201d Flo is having coffee with the rest of the Progressive crew when Jon Hamm pulls up. He immediately recognizes her. Flo, however, remembers him as a struggling actor who didn\u2019t know how much he could save in car insurance.<\/p>\n\n\n\n\n


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Determined to rekindle their spark together, Jon asks Flo out. Flo agrees, but only because \u201cTom Hamm\u201d is a potential customer. Uh oh. It appears that Flo might have someone else that she\u2019s interested in\u2026 and that someone is Progressive savings.<\/p>\n\n\n\n\n

“Table for Two”<\/strong><\/h2>\n

In a secluded booth over dinner, Flo and Jons date night starts off with \u2014 what else? \u2014 Flo telling a story about savings with a Progressive bundle! Both start laughing and Jon finds a way to see the beauty in a bundle. Two things\u2026 coming together\u2026 like a force of nature\u2026<\/p>\n\n\n\n\n


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This proverbial bundle is meant to be. Even Flo can see that.<\/p>\n\n\n\n\n\n\n\n

So, in typical Flo fashion, she arranges for Rodney to set up a Progressive bundle for Jon. As the camera pulls back, we realize everyone<\/em> from the Progressive team is present during date night. Oh, and Jamie needs a ride home.<\/p>\n\n\n\n\n

“Love and Other Bundles” <\/strong><\/h2>


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Will they or won\u2019t they bundle up? The full \u201cLove and Other Bundles\u201d commercial tracks the full Flo-mance between Flo and Jon from their fateful reunion together outside the coffee shop to Jamie\u2019s (terrible) dating tips meant to win over Flo\u2019s heart.<\/p>\n\n\n\n\n


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The one way guaranteed to make Flo swoon for you? Endlessly repeat \u201cbundle and save\u201d to her. Or sing the bundle song that she\u2019s thinking about. You know the one!<\/p>\n","protected":false},"excerpt":{"rendered":"

The one way guaranteed to make Flo swoon for you? Endlessly repeat \u201cbundle and save\u201d to her. Or sing the bundle song that she\u2019s thinking about. You know the one!<\/p>\n","protected":false},"author":7,"featured_media":3165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-3164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"\nProgressive\u2019s Flo Reunites With Old Flame Jon Hamm in \u201cLove and Other Bundles\u201d | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/progressives-flo-reunites-with-old-flame-jon-hamm-in-love-and-other-bundles\/3164\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Progressive\u2019s Flo Reunites With Old Flame Jon Hamm in \u201cLove and Other Bundles\u201d\" \/>\n<meta property=\"og:description\" content=\"The one way guaranteed to make Flo swoon for you? 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