{"id":3203,"date":"2022-07-12T11:58:54","date_gmt":"2022-07-12T15:58:54","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/07\/12\/what-are-brand-mascots-tweeting-about-in-summer-2022\/"},"modified":"2022-07-12T11:58:54","modified_gmt":"2022-07-12T15:58:54","slug":"what-are-brand-mascots-tweeting-about-in-summer-2022","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/","title":{"rendered":"What are Brand Mascots Tweeting About in Summer 2022?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor, Advertising Week<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As the esteemed PopIcon editor, I like to keep up with brand mascots and how they spend their summer vacations. Brand mascots are some of advertising\u2019s hardest working employees, after all and they deserve a little break. Let\u2019s see what they\u2019re up to in during summer 2022 as observed through their tweets on Twitter.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mr. Peanut: Spending the Summer Snacking<\/strong><\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/07\/mr_peanut_bushs_nbeans_twitter.png\" alt=\"mr peanut and bush beans conversation on twitter\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This summer, Mr. Peanut has nothing but <a href=\"https:\/\/popicon.life\/mr-peanuts-design-mascot-100-years\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"peanuts on his mind, click to see more on pop icon site\">peanuts on his mind<\/a>. The iconic legume is tweeting near-daily about his snack plans and the various best peanut pairings including as a single snack bowl, a charcuterie\/peanuterie board and beer and nuts.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">What sets Mr. Peanut\u2019s foodie tweets apart are the characters chiming in the conversation. Bush\u2019s Baked Beans \u2014 and presumably their mascot, Duke \u2014 knows their beans aren\u2019t necessarily peanuts but they like the idea of the charcuterie board remix nonetheless.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/07\/mr_peanut_monopoly_twitter.png\" alt=\"twitter conversation\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Mr. Monopoly wants Mr. Peanut to know the snack bowl isn\u2019t complete unless you\u2019ve got a board game. (To which a stunned Mr. Peanut tweets \u201cwait\u2026 you don\u2019t have a monocle?! My whole 106 years of life have been a lie\u2026)<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Charlie the Tuna: Rest and Relaxation<\/strong><\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/07\/starkist_twitter.png\" alt=\"twitter conversation\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing \u201csorry Charlie\u201d about this tweet. StarKist\u2019s <a href=\"https:\/\/popicon.life\/charlie-the-tuna-60th-birthday\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"charlie the tuna, click to read on pop icon site\">Charlie the Tuna<\/a> is OOO and on a vacation complete with surf, sun and sand (volleyball). Can we join you next year, Charlie?<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cap&rsquo;n Crunch: Dragging Jean LaFoote<\/strong><\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/07\/capn_crunch_twitter.png\" alt=\"mascots on twitter\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some summer vacations are best spent in the sun, others thrive on throwing shade. Cap\u2019n Crunch\u2019s salty tweet reminds all the other brand mascots that his nemesis <a href=\"https:\/\/popicon.life\/legend-jean-lafoote\/\" target=\"_blank\" rel=\"noopener\">Jean LaFoote<\/a> can never be a real Cap\u2019n. Jean can\u2019t be besties with Sea Dog!<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chester Cheetah: Hot Cheetos Summer<\/strong><\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/07\/chester_cheetah_twitter.png\" alt=\"hot cheetos summer\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Cheetos brand mascot is dialing up the heat with tweets snacks you need on road trips and a wildly popular tweet about discontinued Cheetos that should be brought back along with flavors of Cheetos that don\u2019t exist but should.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">All the tweets requesting Pizza Cheetos might be onto something. Chester might wind up spending the rest of his summer whipping up new flavors!<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Murph: Tweet Tweet<\/strong><\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/07\/murph_nerf_twitter.png\" alt=\"chester on twitter\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/popicon.life\/nerf-debuts-first-mascot-murph\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"nerf's new mascot, read more on pop icon site\">Nerf\u2019s new mascot Murph<\/a> is officially on Twitter and finding their footing at @MurphFromNerf. (It\u2019s kind of the perfect handle.)<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Mr. Monopoly welcomes Murph to Twitter and asks a bold question: \u201cEver think about adding a top hat to your look?\u201d Where\u2019s Mr. Peanut to second this vote of confidence?<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mr. Owl: Summer Punnin&rsquo;<\/strong><\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/07\/mr_owl_twitter.png\" alt=\"mr owl on twitter\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The one and only Tootsie Pop mascot has been spending the summer cracking wise but in a wholesome kind of way. The joke about books owls like to read was an immediate hit with State Farm who proclaimed Mr. Owl is a hoot.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">My fingers are crossed that Jake from State Farm wrote back to Mr. Owl! I like the idea of a brand mascot and a spokesperson crossover.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sour Patch Kids: VIBES<\/strong><\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/07\/sour_patch_kids_twitter.png\" alt=\"sour patch kids on twitter\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps nobody else is tweeting up a storm, or being unapologetically themselves, this summer than the <a href=\"https:\/\/popicon.life\/design-evolution-sour-patch-kids\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"colony of sour patch kids, read more on pop icon site\">colony of Sour Patch Kids<\/a>.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/07\/sour_patch_kids_twitter_2.png\" alt=\"sour patch kids on twitter\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">A quick scroll through their handle reveals tweets about how they don\u2019t talk about life before the blue Sour Patch Kid entered the picture, encourage fans to throw their Sour Patch Kids bags into the freezer for a sour and cool treat and a tweet submitted straight to the Twitter bird itself where they refuse to apologize for stealing tweets.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">I am also ready to watch the version of \u201cHot Ones\u201d featuring sour candies. \u201cSour Ones?\u201d Make it happen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand mascots are some of advertising\u2019s hardest working employees, after all, and they deserve a little break. Let\u2019s see what they\u2019re up to in during summer 2022 as observed through their tweets on Twitter.<\/p>\n","protected":false},"author":7,"featured_media":3204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-3203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What are Brand Mascots Tweeting About in Summer 2022? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are Brand Mascots Tweeting About in Summer 2022?\" \/>\n<meta property=\"og:description\" content=\"Brand mascots are some of advertising\u2019s hardest working employees, after all, and they deserve a little break. Let\u2019s see what they\u2019re up to in during summer 2022 as observed through their tweets on Twitter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-12T15:58:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169socialicons.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"What are Brand Mascots Tweeting About in Summer 2022?\",\"datePublished\":\"2022-07-12T15:58:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/\"},\"wordCount\":597,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/07\\\/169socialicons.jpg\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/\",\"name\":\"What are Brand Mascots Tweeting About in Summer 2022? | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/07\\\/169socialicons.jpg\",\"datePublished\":\"2022-07-12T15:58:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/07\\\/169socialicons.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/07\\\/169socialicons.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Brand Mascots on Twitter\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-are-brand-mascots-tweeting-about-in-summer-2022\\\/3203\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What are Brand Mascots Tweeting About in Summer 2022?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What are Brand Mascots Tweeting About in Summer 2022? | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/","og_locale":"en_US","og_type":"article","og_title":"What are Brand Mascots Tweeting About in Summer 2022?","og_description":"Brand mascots are some of advertising\u2019s hardest working employees, after all, and they deserve a little break. Let\u2019s see what they\u2019re up to in during summer 2022 as observed through their tweets on Twitter.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/","og_site_name":"AW360","article_published_time":"2022-07-12T15:58:54+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169socialicons.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"What are Brand Mascots Tweeting About in Summer 2022?","datePublished":"2022-07-12T15:58:54+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/"},"wordCount":597,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169socialicons.jpg","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/","name":"What are Brand Mascots Tweeting About in Summer 2022? | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169socialicons.jpg","datePublished":"2022-07-12T15:58:54+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169socialicons.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169socialicons.jpg","width":1600,"height":900,"caption":"Brand Mascots on Twitter"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/what-are-brand-mascots-tweeting-about-in-summer-2022\/3203\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"What are Brand Mascots Tweeting About in Summer 2022?"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=3203"}],"version-history":[{"count":3,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3203\/revisions"}],"predecessor-version":[{"id":15061,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3203\/revisions\/15061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/3204"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=3203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=3203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=3203"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=3203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}