{"id":3206,"date":"2022-07-13T15:09:30","date_gmt":"2022-07-13T19:09:30","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/07\/13\/going-live-with-twitch-content-creators\/"},"modified":"2022-07-13T15:09:30","modified_gmt":"2022-07-13T19:09:30","slug":"going-live-with-twitch-content-creators","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/","title":{"rendered":"Going Live With Twitch Content Creators"},"content":{"rendered":"\n

Whether it\u2019s running from zombies, taking lessons from a chess Grandmaster, or enjoying a concert\u2014as many as 8 million streamers go live on Twitch<\/a> every month to share these experiences with their communities.\u00a0On Twitch, audiences watched 1.3 trillion minutes of content in 2021 and an average of 31 million visitors tuned in each day.\u00a0As the ultimate livestreaming destination, Twitch offers a place for brands, audiences, and content creators to connect in real time.<\/p>\n\n\n\n\n\n\n\n

In a new series, Going Live,<\/em><\/strong>\u00a0Amazon Ads explores how popular Twitch creators found their communities and cultivated a space where viewers, streamers, and brands can connect in real time. Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.<\/p>\n\n\n\n\n

Sharing passions with chess superstars, Alexandra and Andrea Botez<\/strong><\/h2>\n\n
\"alexandra<\/figure>\n\n

The so-called \u201cQueens of Chess,\u201d Alexandra and Andrea Botez<\/a>, have 1.1 million followers on their Twitch channel BotezLive<\/a>. Their channel has grown to include a host of different passions and hobbies. Sometimes they\u2019ll play poker, they\u2019ll take circus lessons, they\u2019ll cook, they\u2019ll play Jenga with their roommates. They\u2019ve also launched the Botez Travel show, where they explore cities around the world to meet players, attend competitions, and learn strategies from the best in the game of chess.<\/p>\n\n\n\n\n\n

In the early days of her stream, Alexandra said she had a few dedicated sponsors and members of her community who financially supported her life as a full-time chess content creator.\u00a0Now, working with brands has created some of their favorite moments while streaming, like an Uno tournament in LA, hosted by Cash App, where they got to hang out with other Twitch streamers in person and play games.\u00a0Chess.com<\/a> has also been a major supporter because of the creative freedom they gave to the sisters. \u201cA lot of traditional brands come in with a script or things like that. But on Twitch, that doesn\u2019t work and it\u2019s not authentic. Brands who understand Twitch and let their creators have control tend to do a lot better,\u201d Alexandra said.<\/p>\n\n\n\n\n\n\n\n

\u201cBrands are always looking for a way to grow. You could do it through traditional marketing or on TV or social media ads. But influencer marketing is a really big category,\u201d said Alexandra. \u201cThe cool thing about Twitch is the audience tends to be a lot more engaged than other<\/p>\n\n\n\n\n

[services]<\/p>\n\n

, and has loyal viewers. So, you need to think about how much more viewers are dedicated to the fact that it\u2019s live. So, when you do brand sponsorships on a stream, if people are there for you, they\u2019re not going to skip through your content.\u201d<\/p>\n\n\n\n\n

Supporting Art With Musicians and Filmmaking Duo, Courtney Birk and Ashleigh Coffelt<\/h2>\n\n
\"Courtney<\/figure>\n\n

Award-winning actors and directors, Birk and Coffelt have appeared in, or made, more than a hundred films which have screened at national and international film festivals, and they have paved their own path in the industry by means of Twitch, with their\u00a0CA in LA\u2019 channel. But in March 2020, as the pandemic was surging, Birk and Coffelt turned to CA in LA\u2019s community for support. \u201cAs soon as we set up a donor (tip) goal for rent, everyone flooded it. They were just like, \u2018Whatever you guys need, I got you.\u2019 And no lie. Everyone had us,\u201d Coffelt said.<\/p>\n\n\n\n\n\n

With the help of their community, which they call their Ohana, the Hawaiian word for family, the duo hunkered down and devoted themselves fully to building their community and creating art.\u00a0While CA in LA\u2019s Ohana has continued to support their art (in late 2021, they reached a $10,000 funding goal for a new film with a $1,772.82 donation from a single viewer), they\u2019ve also worked with brands to help support themselves full-time. Right now, their sponsorships include the beverage company Intent and the lighting company Rosco.<\/p>\n\n\n\n\n\n\n\n

When courting these collaborations between brands and streamers, Birk and Coffelt say it\u2019s important for creators to be proactive and show what they can do for brands. For Birk and Coffelt, it\u2019s all about authenticity. They say it\u2019s important to support brands that they actively want to use\u2014the Rosco lights illuminate every one of their streams.<\/p>\n\n\n\n\n\n\n\n

\u201cThat means we do a lot of research on our end to make sure we align with that company,\u201d Coffelt said. \u201cWe know the influence we have with our community, and they will jump behind something because they see us and trust us at our word. As long as you\u2019ve developed that trust and authenticity and aren\u2019t just like throwing 100 products at them left and right.\u201d<\/p>\n\n\n\n\n

Gaming with Chris “Sacriel” Ball<\/strong><\/h2>\n\n
\"Chris<\/figure>\n\n

Chris \u201cSacriel\u201d Ball\u00a0got his start professionally gaming more than a decade ago. It started as a hobby when he began putting videos of himself playing video games online.\u00a0In early 2012, he got a comment from a fan on one of his videos suggesting he go on Twitch and interact with his viewers live. Sacriel gave it a try, nervous at first about being live where he could make mistakes. But fans were asking him questions live and he was answering in real time. \u201cIt was really exhilarating,\u201d he says of those early streams.<\/p>\n\n\n\n\n\n

As he\u2019s established himself on Twitch, Sacriel has turned his success into meaningful brand partnerships.<\/p>\n\n\n\n\n\n\n\n

To create these meaningful brand partnerships, Sacriel puts a lot of thought and work into picking who he works with and why. Sometimes he said a brand will approach him and other times he\u2019ll approach the brand. He needs to be excited about the brand as much as the brand is excited about him. That\u2019s because these relationships thrive on authenticity.<\/p>\n\n\n\n\n\n\n\n

For brands looking to work with content creators on Twitch, Sacriel suggests they do their research on streamers first. Browse their videos, get to know their community and assess if it\u2019s the right fit. \u201cI think the value for brands, if they work with the right people, is authentic brand representation,\u201d Sacriel said. His audience trusts him, and when he talks about a product during his streams they listen because he believes in it. He can answer questions, he can show the product in action, he can let his audience interact with it. This, he said, is a win-win partnership for brands, him, and his community.<\/p>\n\n\n\n\n\n

Want to learn more about Twitch?<\/strong>\u00a0Visit advertising.amazon.com<\/a>\u00a0to learn how to build a Twitch community in this Amazon post<\/a> and help grow your brand in this Amazon post<\/a> through Twitch Ads<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.<\/p>\n","protected":false},"author":7,"featured_media":3207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nGoing Live With Twitch Content Creators | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Live With Twitch Content Creators\" \/>\n<meta property=\"og:description\" content=\"Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-13T19:09:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169twitchconcre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Going Live With Twitch Content Creators\",\"datePublished\":\"2022-07-13T19:09:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/\"},\"wordCount\":1094,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/07\\\/169twitchconcre.jpg\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/\",\"name\":\"Going Live With Twitch Content Creators | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/07\\\/169twitchconcre.jpg\",\"datePublished\":\"2022-07-13T19:09:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/07\\\/169twitchconcre.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/07\\\/169twitchconcre.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Alexandra and Andrea Botez\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/going-live-with-twitch-content-creators\\\/3206\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Going Live With Twitch Content Creators\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Going Live With Twitch Content Creators | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/","og_locale":"en_US","og_type":"article","og_title":"Going Live With Twitch Content Creators","og_description":"Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/","og_site_name":"AW360","article_published_time":"2022-07-13T19:09:30+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169twitchconcre.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Going Live With Twitch Content Creators","datePublished":"2022-07-13T19:09:30+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/"},"wordCount":1094,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169twitchconcre.jpg","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/","name":"Going Live With Twitch Content Creators | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169twitchconcre.jpg","datePublished":"2022-07-13T19:09:30+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169twitchconcre.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169twitchconcre.jpg","width":1600,"height":900,"caption":"Alexandra and Andrea Botez"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/going-live-with-twitch-content-creators\/3206\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Going Live With Twitch Content Creators"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=3206"}],"version-history":[{"count":3,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3206\/revisions"}],"predecessor-version":[{"id":15062,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3206\/revisions\/15062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/3207"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=3206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=3206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=3206"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=3206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}