{"id":3241,"date":"2022-07-19T11:52:25","date_gmt":"2022-07-19T15:52:25","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/07\/19\/scaling-your-video-content\/"},"modified":"2022-07-19T11:52:25","modified_gmt":"2022-07-19T15:52:25","slug":"scaling-your-video-content","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/scaling-your-video-content\/3241\/","title":{"rendered":"Scaling Video Content &#8211; A Guide to Modernizing Operations to Increase ROI"},"content":{"rendered":"<h1 class=\"wp-block-heading\">The Content Landscape is Flooded.<\/h1>\n<p class=\"wp-block-paragraph\">This is great news for consumers. With the proliferation of platforms, and emergence of new streaming services, entertainment has never been more readily available. Regardless of interest, everyone can find a digital home that houses the type of content they enjoy.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">However, the content ecosystem is evolving at a rate that\u2019s faster than traditional organizational structures can keep up with. This new normal requires a complete reconfiguration of how businesses should optimize their content production operations to drive the greatest ROI from their marketing and production budgets.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">In This Guide, We&rsquo;ll Cover:<\/h2>\n<ul class=\"wp-block-list\">\n \t<li>How content consumption patterns are changing<\/li>\n \t<li>The data privacy regulations that are reconstructing the marketing toolbox<\/li>\n \t<li>Key tips for how to revamp your creative production to unlock cost efficiencies that will allow you to meet demand<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">Download your copy of the guide now!<\/h3>\n<p class=\"wp-block-paragraph\">Fill out the form below and we&#8217;ll email you this exclusive guide.<\/p>\n\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21007392\",\n    formId: \"df1282fd-5ddb-4799-9a5d-7392c1516d40\"\n  });\n<\/script>","protected":false},"excerpt":{"rendered":"<p>To help ease the pressures on content teams, download this guide and learn how to scale your video content and become prepared to navigate today&#8217;s quick shifts.  <\/p>\n","protected":false},"author":7,"featured_media":3242,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[12],"topics":[2],"class_list":["post-3241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-report","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Scaling Video Content - A Guide to Modernizing Operations to Increase ROI | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/scaling-your-video-content\/3241\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scaling Video Content - A Guide to Modernizing Operations to Increase ROI\" \/>\n<meta property=\"og:description\" content=\"To help ease the pressures on content teams, download this guide and learn how to scale your video content and become prepared to navigate today&#039;s quick shifts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/scaling-your-video-content\/3241\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-19T15:52:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/07\/169QFscaling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scaling-your-video-content\\\/3241\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scaling-your-video-content\\\/3241\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Scaling Video Content &#8211; 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