{"id":3367,"date":"2022-08-18T01:33:11","date_gmt":"2022-08-18T05:33:11","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/08\/18\/is-seo-your-best-bet-during-a-recession\/"},"modified":"2022-08-18T01:33:11","modified_gmt":"2022-08-18T05:33:11","slug":"is-seo-your-best-bet-during-a-recession","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/","title":{"rendered":"Is SEO Your Best Bet During a Recession?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Luke Whitaker, SEO Consultant at Organic <\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-07-28\/uk-probably-already-in-recession-former-boe-rate-setter-says#xj4y7vzkg\">According to a former Bank of England rate-setter on Bloomberg, we\u2019re probably already in recession<\/a>\u00a0and the depressing UK headlines keep coming as <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-07-26\/uk-economy-will-have-slowest-growth-in-g7-next-year-imf-says\">Britain is set to have the slowest growth among major industrialised nations next year, as double-digit inflation and rising interest rates squeeze household spending, also reported here on Bloomberg<\/a>. We\u2019ve also been warned that the global economy may also soon be on the cusp of recession.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With that in mind, business leaders\u2019 thoughts are undoubtedly turning to protecting their companies. And whilst SEO may not be the first focus area that springs to mind, it\u2019s actually an uber-effective way to boost your organisation.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Reasons to Invest in SEO During a Recession<\/h2>\n<p class=\"wp-block-paragraph\">During an economic downturn, retailers consider ways to tighten up expenditure while trying to stimulate sales. Enter SEO, an efficient, affordable and ethical approach. Not only does it help you understand customers\u2019 behaviour and needs but it also shines a spotlight on how much they\u2019re willing (and able) to spend and where.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Organic Clicks Do Not Directly Cost<\/h2>\n<p class=\"wp-block-paragraph\">SEO is the process of improving your rankings in unpaid \u2013 organic \u2013 search engine results. Tactics range from keyword research and link building to quality content creation. When you implement an effective SEO strategy and put it at the heart of your business, you raise your digital brand\u2019s visibility and ranking, making it easier for potential customers to find you.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Organic clicks do not incur a direct cost, so if you have a strong SEO roadmap, you\u2019re on track to maximising those all-important zero-cost clicks. However, it is important to note that you do need to pay an agency or employ specialist staff to implement SEO, which will come with a cost. How much of a cost depends on your available budget and like many things in life, the higher the budget, the better the results may be. Remember though that often a large SEO retainer can still be relatively small in comparison to other media budgets within an organisation.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">By contrast, when you pay for ads, resulting website traffic usually comes at a direct per click price. Paid media can be pivotal to businesses, especially in hard times but in terms of longevity, it\u2019s hard to beat the results of good SEO.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">To help ensure you beat your competition in terms of traffic, be sure to avoid common <a href=\"https:\/\/theorganicagency.com\/insight\/biggest-retail-seo-pitfalls\/#body-content\">SEO pitfalls<\/a>. From technical errors like duplicate product descriptions, to high-level blunders like assuming fixes will stay live or not conveying the importance of SEO to your entire organisation \u2013 all challenges need to be considered.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">SEO and Conversions<\/h3>\n<p class=\"wp-block-paragraph\">When hard times hit, consumers set stricter priorities; they\u2019re reluctant to spend money, particularly on non-essential items. That can lead to a decrease in conversions, sales and profit.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t concentrate on SEO during these uncertain periods, the likelihood of that happening is even greater. So, put yourself in the strongest position by doing all you can to ensure customers hit the \u2018Buy Now\u2019 button, whether that\u2019s by improving and streamlining UX, speeding up page load times or optimising for mobile.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">SEO: Measurable and Amendable<\/h3>\n<p class=\"wp-block-paragraph\">Another reason SEO is valuable during a downturn? You can easily track its performance and results. Metrics to focus on range from organic traffic numbers, keyword ranking and SERP visibility to click-through, bounce and conversion rates. As a result, you can identify if you\u2019re falling down somewhere and tweak your SEO plan accordingly.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">The Flexibility of SEO<\/h3>\n<p class=\"wp-block-paragraph\">SEO also allows you to target potential customers locally or internationally \u2013 particularly useful during a recession. For instance, if you\u2019re a small online retailer, it\u2019s all about long-tail keywords that appeal to consumers closest to you \u2013 <a href=\"https:\/\/theorganicagency.com\/insight\/why-your-business-should-be-using-local-and-location-specific-seo\/#body-content\" aria-label=\"location-specific SEO, click to read on The organic agency dot com\">location-specific SEO<\/a>. Indeed, a regular local customer base may well become your lifeline.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Conversely, if you\u2019re a big brand, home in on keywords that will help you reach new markets that may not be feasible in more competitive boom periods.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">SEO and Ethics<\/h3>\n<p class=\"wp-block-paragraph\">By optimising your website, multiple parties share the benefits: your business, your customers and the search engines. Of course, an alternative strategy during a period of economic decline is to slash prices and offer bargain deals but is that sustainable?<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">SEO creates a level playing field, whereby all companies can take part. Those with a strong SEO game reap the rewards, while those who don\u2019t participate at all aren\u2019t actively penalised.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, if an organisation is found to use SEO negatively \u2013 black hat practices \u2013 they may pay the price by being (temporarily) <a href=\"https:\/\/www.searchenginejournal.com\/google-on-the-worst-it-can-do-against-black-hat-seo\/396146\/\" aria-label=\"unindexed by Google, click here to read on search engine journal dot com\">unindexed by Google<\/a> \u2013 an unappealing proposition given the global behemoth dominates the search engine market.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Investing in SEO During a Recession<\/h2>\n<p class=\"wp-block-paragraph\">Bolstering your SEO is a way to help safeguard your digital business during an economic slump. Why? When used effectively, it puts you in a strong position to maximise organic clicks and maintain (or increase) conversions. But remember, SEO is essential to success regardless of whether the world is going through a recession or a boom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bolstering your SEO is a way to help safeguard your digital business during an economic slump.<\/p>\n","protected":false},"author":7,"featured_media":3368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[9],"topics":[2],"class_list":["post-3367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-smb","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is SEO Your Best Bet During a Recession? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is SEO Your Best Bet During a Recession?\" \/>\n<meta property=\"og:description\" content=\"Bolstering your SEO is a way to help safeguard your digital business during an economic slump.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T05:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/search-engine-optimization-concept-for-promoting-ranking-traffic-on-picture-id1337612033.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Is SEO Your Best Bet During a Recession?\",\"datePublished\":\"2022-08-18T05:33:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/\"},\"wordCount\":850,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/08\\\/search-engine-optimization-concept-for-promoting-ranking-traffic-on-picture-id1337612033.jpg\",\"keywords\":[\"SMB\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/\",\"name\":\"Is SEO Your Best Bet During a Recession? | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/08\\\/search-engine-optimization-concept-for-promoting-ranking-traffic-on-picture-id1337612033.jpg\",\"datePublished\":\"2022-08-18T05:33:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/08\\\/search-engine-optimization-concept-for-promoting-ranking-traffic-on-picture-id1337612033.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/08\\\/search-engine-optimization-concept-for-promoting-ranking-traffic-on-picture-id1337612033.jpg\",\"width\":1600,\"height\":900,\"caption\":\"earch-engine-optimization-concept-for-promoting-ranking-traffic-on-picture\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-seo-your-best-bet-during-a-recession\\\/3367\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is SEO Your Best Bet During a Recession?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is SEO Your Best Bet During a Recession? | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/","og_locale":"en_US","og_type":"article","og_title":"Is SEO Your Best Bet During a Recession?","og_description":"Bolstering your SEO is a way to help safeguard your digital business during an economic slump.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/","og_site_name":"AW360","article_published_time":"2022-08-18T05:33:11+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/search-engine-optimization-concept-for-promoting-ranking-traffic-on-picture-id1337612033.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Is SEO Your Best Bet During a Recession?","datePublished":"2022-08-18T05:33:11+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/"},"wordCount":850,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/search-engine-optimization-concept-for-promoting-ranking-traffic-on-picture-id1337612033.jpg","keywords":["SMB"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/","name":"Is SEO Your Best Bet During a Recession? | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/search-engine-optimization-concept-for-promoting-ranking-traffic-on-picture-id1337612033.jpg","datePublished":"2022-08-18T05:33:11+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/search-engine-optimization-concept-for-promoting-ranking-traffic-on-picture-id1337612033.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/search-engine-optimization-concept-for-promoting-ranking-traffic-on-picture-id1337612033.jpg","width":1600,"height":900,"caption":"earch-engine-optimization-concept-for-promoting-ranking-traffic-on-picture"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-seo-your-best-bet-during-a-recession\/3367\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Is SEO Your Best Bet During a Recession?"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=3367"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3367\/revisions"}],"predecessor-version":[{"id":15113,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3367\/revisions\/15113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/3368"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=3367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=3367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=3367"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=3367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}