{"id":3437,"date":"2022-08-31T01:27:02","date_gmt":"2022-08-31T05:27:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/08\/31\/customization-in-your-pocket-restaurant-apps-done-right\/"},"modified":"2022-08-31T01:27:02","modified_gmt":"2022-08-31T05:27:02","slug":"customization-in-your-pocket-restaurant-apps-done-right","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/","title":{"rendered":"Customization in Your Pocket \u2013 Restaurant Apps Done Right"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Jonathan Greenlee, VP and General Manager, Sales &#038; Marketing, <a href=\"https:\/\/sparkfly.com\/\" aria-label=\"Sparkfly, click here to visit\">Sparkfly<\/a><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Inflation, gas prices, a lack of <a href=\"https:\/\/www.conference-board.org\/data\/consumerdata.cfm\" aria-label=\"consumer confidence\u2026oh my! read on conference_board.org what the consumer confidence stats are\">consumer confidence\u2026oh my!<\/a> Restaurants are in the middle of a perfect storm as they continue to recover from the pandemic, tackle today\u2019s uncertainty, and of course, work tirelessly to attract and retain loyal customers. It\u2019s no wonder so many businesses are embracing tech to stay on task.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your Mission, Should You Choose to Accept It<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">According to a <a href=\"https:\/\/www.restaurantbusinessonline.com\/financing\/inflation-has-middle-class-already-planning-restaurant-cutbacks-study-finds\">recent survey from <em>Restaurant Business<\/em><\/a>, 57% of middle-income households anticipate buying fewer takeout and dine-in meals when they can\u2019t tolerate any additional erosion of their spending power. That means restaurants have a critical mission \u2014 make life better for buyers and continually develop new ways to entice them. Restaurant apps are certainly one way to do it, since they give you a spot on consumers\u2019 most-used device, right in their pocket.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Restaurant Apps Done Right<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">McDonald\u2019s, Wendy\u2019s, and Starbucks were among the <a href=\"https:\/\/www.qsrmagazine.com\/outside-insights\/mcdonalds-keeps-driving-traffic-its-app\">most downloaded QSR apps in June 2022, as published here in QSR Magazine.<\/a> The first on our list actually captured the first on <em>that<\/em> list, in part because of a commitment to drive consumers to mobile with attractive incentives to budget-conscious crowds. As these guests continue to crave value, the promise of rewards, coupons, and special promotions at the tap of a finger lead to more and more downloads. In fact, the top 36 quick-service apps achieved their highest quarterly download numbers ever in Q2 2022 at 46.9 million. Whether it\u2019s McDonald\u2019s digital summer camp, Chipotle\u2019s $500 Guac Mode giveaway, or Wendy\u2019s free food on Fridays in February, customers are paying close attention to what&#8217;s being offered. This trend was even more noticeable in June, when <a href=\"https:\/\/blog.apptopia.com\/top-qsr-apps-in-the-u.s.-for-may-2022-by-downloads\">Taco Bell grew its month-over-month downloads by 82.1%, according to Apptopia,<\/a>\u2014 an even bigger spike than they saw from their Taco Lovers subscription earlier this year.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">An important note \u2014 QSRs that are top-performers on digital have apps that provide both basic functions and unique features designed to uplevel the customer experience like out-of-stock alerts, exclusive items, or tracking and customizing a meal. And speaking of customization\u2026<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Now Let&rsquo;s Consider Customization<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">There\u2019s no denying the influence of social media sites like TikTok on food trends \u2014 and it\u2019s spilling over into restaurant apps with requests for customized orders. But what happens when all the hype evolves into hyper-customization? The Culinary Edge offered some suggestions in a <a href=\"https:\/\/www.qsrweb.com\/articles\/how-to-handle-extreme-customization-in-restaurant-apps-websites\/\">recent article here on QSR&#8217;s website<\/a> on how to manage potential mayhem by embracing guest innovation (within reason \u2014 opting in and out as you see fit); making popular orders limited-time offers; using interactions to inform brand engagement and foster collaboration; and optimizing your operations.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to operations, the numbers don\u2019t lie. According to the <a href=\"https:\/\/www.data.ai\/en\/insights\/market-data\/food-and-drink-apps-surge-2020\/\">State of 2021 Mobile Report here on Data.ai<\/a>, sessions inside food and drink apps expanded by 105% in 2020. In addition, a report from <a href=\"https:\/\/go.sensortower.com\/rs\/351-RWH-315\/images\/the-state-of-food-delivery-apps-2021-condensed-final.pdf\">Sensor Tower&#8217;s post here<\/a> revealed that downloads of restaurant-branded apps rose to 91% in 2020. It\u2019s all proof that consumers want the customization and convenience of restaurant apps.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What This Means for You<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!<\/p>\n","protected":false},"author":7,"featured_media":3438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[6],"topics":[2],"class_list":["post-3437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tech","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customization in Your Pocket \u2013 Restaurant Apps Done Right | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customization in Your Pocket \u2013 Restaurant Apps Done Right\" \/>\n<meta property=\"og:description\" content=\"Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-31T05:27:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/happy-man-drinking-checking-his-cell-phone-at-a-coffee-shop-while-a-picture-id1342439538.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Customization in Your Pocket \u2013 Restaurant Apps Done Right\",\"datePublished\":\"2022-08-31T05:27:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/\"},\"wordCount\":561,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/08\\\/happy-man-drinking-checking-his-cell-phone-at-a-coffee-shop-while-a-picture-id1342439538.jpg\",\"keywords\":[\"Tech\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/\",\"name\":\"Customization in Your Pocket \u2013 Restaurant Apps Done Right | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/08\\\/happy-man-drinking-checking-his-cell-phone-at-a-coffee-shop-while-a-picture-id1342439538.jpg\",\"datePublished\":\"2022-08-31T05:27:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/08\\\/happy-man-drinking-checking-his-cell-phone-at-a-coffee-shop-while-a-picture-id1342439538.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/08\\\/happy-man-drinking-checking-his-cell-phone-at-a-coffee-shop-while-a-picture-id1342439538.jpg\",\"width\":1600,\"height\":900,\"caption\":\"man at restaurant looking at phone\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/customization-in-your-pocket-restaurant-apps-done-right\\\/3437\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customization in Your Pocket \u2013 Restaurant Apps Done Right\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customization in Your Pocket \u2013 Restaurant Apps Done Right | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/","og_locale":"en_US","og_type":"article","og_title":"Customization in Your Pocket \u2013 Restaurant Apps Done Right","og_description":"Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/","og_site_name":"AW360","article_published_time":"2022-08-31T05:27:02+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/happy-man-drinking-checking-his-cell-phone-at-a-coffee-shop-while-a-picture-id1342439538.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Customization in Your Pocket \u2013 Restaurant Apps Done Right","datePublished":"2022-08-31T05:27:02+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/"},"wordCount":561,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/happy-man-drinking-checking-his-cell-phone-at-a-coffee-shop-while-a-picture-id1342439538.jpg","keywords":["Tech"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/","name":"Customization in Your Pocket \u2013 Restaurant Apps Done Right | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/happy-man-drinking-checking-his-cell-phone-at-a-coffee-shop-while-a-picture-id1342439538.jpg","datePublished":"2022-08-31T05:27:02+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/happy-man-drinking-checking-his-cell-phone-at-a-coffee-shop-while-a-picture-id1342439538.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/08\/happy-man-drinking-checking-his-cell-phone-at-a-coffee-shop-while-a-picture-id1342439538.jpg","width":1600,"height":900,"caption":"man at restaurant looking at phone"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/customization-in-your-pocket-restaurant-apps-done-right\/3437\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Customization in Your Pocket \u2013 Restaurant Apps Done Right"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=3437"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3437\/revisions"}],"predecessor-version":[{"id":15135,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3437\/revisions\/15135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/3438"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=3437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=3437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=3437"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=3437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}