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We are excited to announce the release of Claritas Attribution 3.0, which brings significant improvements to the accuracy and breadth of reporting available from our suite of Optimization solutions. This fireside chat will familiarize you with what\u2019s to come with these enhancements.<\/p>\n\n\n\n
Our focus with Attribution 3.0 included:<\/strong><\/p>\n\n\n\n \u2013 Tuning the engine of our attribution waterfall<\/p>\n\n\n\n \u2013 Discounting brand preferences that influence consumer engagement<\/p>\n\n\n\n \u2013 Data quality assurances to address changes in the data and privacy landscape<\/p>\n\n\n\n \u2013 Introducing algorithmic Multi-Touch Attribution to handle the breadth of our client\u2019s media portfolios<\/p>\n\n\n\n \u2013 Improving identity resolution with the strength of our enhanced identity graph<\/p>\n\n\n\n Listen as our VP of Product R&D, Phil Keefe<\/a>, highlights the key changes and enhancements that were made with Attribution 3.0, how they differ from what others in the industry are doing with their attribution processes, and the core benefits these changes bring to the marketplace.<\/p>\n\n\n\n In this 20-minute conversation, you\u2019ll learn:<\/strong><\/p>\n\n\n\n \u2013 What measurement actually means and where attribution fits in<\/p>\n\n\n\n \u2013 How Claritas\u2019 attribution solutions have changed and developed over time<\/p>\n\n\n\n We are excited to announce the release of Claritas Attribution 3.0, which brings significant improvements to the accuracy and breadth of reporting available from our suite of Optimization solutions. This fireside chat will familiarize you with what\u2019s to come with these enhancements.<\/p>\n\n\n\n Our focus with Attribution 3.0 included:<\/strong><\/p>\n\n\n\n \u2013 Tuning the engine of our attribution waterfall Listen as our VP of Product R&D, Phil Keefe<\/a>, highlights the key changes and enhancements that were made with Attribution 3.0, how they differ from what others in the industry are doing with their attribution processes, and the core benefits these changes bring to the marketplace.<\/p>\n\n\n\n In this 20-minute conversation, you\u2019ll learn:<\/strong><\/p>\n\n\n\n \u2013 What measurement actually means and where attribution fits in To watch part two of this conversation, which focuses on enhancements we\u2019ve made to the Claritas Identity Graph to stay at the forefront of a continually evolving digital landscape, click here to view on the Claritas site<\/strong><\/a>.<\/p>\n\n\n\n Once you finish watching this video, visit our Multichannel Execution<\/strong><\/a> page to learn even more.<\/p>\n\n\n\n
\u2013 Discounting brand preferences that influence consumer engagement
\u2013 Data quality assurances to address changes in the data and privacy landscape
\u2013 Introducing algorithmic Multi-Touch Attribution to handle the breadth of our client\u2019s media portfolios
\u2013 Improving identity resolution with the strength of our enhanced identity graph<\/p>\n\n\n\n
\u2013 How Claritas\u2019 attribution solutions have changed and developed over time
\u2013 Ways marketers can gain insight into how specific channels impact purchase behaviors
\u2013 The challenges faced when working towards accurate measurement and attribution
\u2013 More about the solutions we\u2019ve found that comply with consumer privacy regulations, without compromising data quality
\u2013 Where the future of media attribution advancements is headed<\/p>\n\n\n\n