{"id":3568,"date":"2022-09-14T10:50:15","date_gmt":"2022-09-14T14:50:15","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/09\/14\/5-tested-creative-strategies-to-improve-your-auto-video-ads\/"},"modified":"2022-09-14T10:50:15","modified_gmt":"2022-09-14T14:50:15","slug":"5-tested-creative-strategies-to-improve-your-auto-video-ads","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/5-tested-creative-strategies-to-improve-your-auto-video-ads\/3568\/","title":{"rendered":"5 Tested Creative Strategies to Improve Your Auto Video Ads"},"content":{"rendered":"\n

The earliest known car ad told Scientific American readers that its product was a\u00a0better investment than a horse, according to this Wired article<\/a>. Today\u2019s auto brands face a crowded and competitive landscape, demanding more inventiveness. Producing an ad that really connects with the viewer can be a challenge. Creative is one tool you can leverage to make significant differences in ROI, and experimenting makes it easy to adapt and update campaigns at scale.<\/p>\n\n\n\n\n\n

To find out what makes auto ads effective, our team analyzed thousands of auto ads on YouTube to better understand what drove performance. Based on our findings, we determined that these five creative strategies set the most successful ads apart.<\/p>\n\n\n\n\n

1. Start high, start fast<\/h2>\n

When it comes to the first few seconds of an auto ad, put the pedal to the metal. Opt for dropping viewers right into the action to hook their attention, over the more traditional wide running car footage they\u2019re used to seeing. From there, introduce dynamism with quickly paced, contrasting visuals paired with audio and supers.<\/p>\n\n\n\n\n\n

\nhttps:\/\/www.youtube.com\/watch?v=RRVapdLqzXY\n<\/div><\/figure>\n\n

The\u00a0Cupra Born YouTube video<\/a>\u00a0spot kicks off with a flash of a speeding car and keeps the momentum going by interspersing clips of the car with fleeting shots of engaging visuals to evoke the energy and excitement of being behind the wheel. The fast pace and rapid-fire stimuli grip the viewer\u2019s attention and keep them engaged throughout the ad.<\/p>\n\n\n\n\n

2. Put people in the center of your ad<\/h2>\n

Facts and specs are important, but they\u2019re not the only things that work to sell a car. Anchoring your story in human experience allows your audience to imagine the tangible experience of the car, and how it might fit into their lives, building a personal, and more powerful, connection to your brand.<\/p>\n\n\n\n\n\n

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