{"id":3577,"date":"2022-09-14T01:56:28","date_gmt":"2022-09-14T05:56:28","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/09\/14\/b2b-on-air-episode-3-decoding-b2b-buyers-path-to-purchase\/"},"modified":"2022-09-14T01:56:28","modified_gmt":"2022-09-14T05:56:28","slug":"b2b-on-air-episode-3-decoding-b2b-buyers-path-to-purchase","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/b2b-on-air-episode-3-decoding-b2b-buyers-path-to-purchase\/3577\/","title":{"rendered":"B2B On Air: Decoding B2B Buyers\u2019 Path to Purchase"},"content":{"rendered":"\n

Google\u2019s B2B On Air webinar series provides actionable marketing insights that help brands accelerate their digital growth. Each episode features new research and stories from innovative B2B brands to help marketers approach industry challenges and achieve success.<\/p>\n\n\n\n\n\n\n\n

Episode 3 will share the most important factors that drive purchases for B2B buyers – and how you can set your team up for success with \u201cmust-win\u201d marketing activities.<\/p>\n\n\n\n\n\n

Original air date: August 24, 2022 10:00 AM<\/strong><\/p>\n\n\n\n\n\n

This video first appeared\u00a0on Ads On Air<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Episode 3 will share the most important factors that drive purchases for B2B buyers – and how you can set your team up for success with \u201cmust-win\u201d marketing activities.<\/p>\n","protected":false},"author":7,"featured_media":3578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nB2B On Air: Decoding B2B Buyers\u2019 Path to Purchase | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/b2b-on-air-episode-3-decoding-b2b-buyers-path-to-purchase\/3577\/\" \/>\n<meta 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