{"id":3583,"date":"2022-09-19T09:17:44","date_gmt":"2022-09-19T13:17:44","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/09\/19\/what-if-the-geico-gecko-was-a-geckosaurus\/"},"modified":"2022-09-19T09:17:44","modified_gmt":"2022-09-19T13:17:44","slug":"what-if-the-geico-gecko-was-a-geckosaurus","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/what-if-the-geico-gecko-was-a-geckosaurus\/3583\/","title":{"rendered":"What If The GEICO Gecko Was a Geckosaurus?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What would happen if the GEICO Gecko physically became larger than life?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The Gecko\u2019s latest adventure, helmed by <a href=\"https:\/\/www.geico.com\/living\/commercials\/gecko-journey-across-america\/\" target=\"_blank\" rel=\"noopener\">The Martin Agency<\/a> and <a href=\"https:\/\/cutandrun.com\/17239\/geico-geckosaurus\/\" target=\"_blank\" rel=\"noopener\">Cut+Run<\/a>, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Geckosaurus&rdquo;<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">A voiceover starts the GEICO commercial about an ordinary Friday night dinner being interrupted by the roar of a massive gecko. It\u2019s a gecko so big it has the power to peer into your home and rattle the Jell-O dessert. It\u2019s a Geckosaurus!<\/p>\n\n\n\n\n<p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:embed {&quot;url&quot;:&quot;https:\/\/youtu.be\/NuTpvCjg-fw&quot;,&quot;type&quot;:&quot;video&quot;,&quot;providerNameSlug&quot;:&quot;youtube&quot;,&quot;responsive&quot;:true,&quot;className&quot;:&quot;wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;} &#8211;&gt;<br \/>\n&lt;figure class=&quot;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;&gt;&lt;div class=&quot;wp-block-embed__wrapper&quot;&gt;<br \/>\nhttps:\/\/youtu.be\/NuTpvCjg-fw<br \/>\n&lt;\/div&gt;&lt;\/figure&gt;<br \/>\n&lt;!&#8211; \/wp:embed &#8211;&gt;<\/p>\n<p>&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">How did we get here? As it turns out, the GEICO Gecko is in the backseat of a taxicab and being pitched a commercial by his driver.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Unsolicited advice? Most definitely. The Gecko politely replies it sounds a bit too aggressive. Not to worry: the cab driver is ready to pivot into a new creative direction.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/09\/geckosaurus.jpeg\" alt=\"Parody of the Geico Gecko reimagined as dinosaur, looking in on couple having dinner\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">How about a commercial where the Geckosaurus is still happening, but he\u2019s friendly? Better yet, he remembers he\u2019s also a brand mascot and there needs to be a tie-in to GEICO for a call to action.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">What if Geckosaurus interrupted dinner not with a roar? What if he said, \u201cBeg your pardon, but bundling your home and car insurance could have you hundreds?\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The Gecko still isn\u2019t sold on the idea, but the character does agree it could be quite the commercial.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Something tells us the Gecko may be hoping for a quiet cab ride home after all these unsolicited pitches. Anyone got miniature Airpods handy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Gecko\u2019s latest adventure, helmed by The Martin Agency and Cut+Run, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way.<\/p>\n","protected":false},"author":7,"featured_media":3584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-3583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What If The GEICO Gecko Was a Geckosaurus? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/what-if-the-geico-gecko-was-a-geckosaurus\/3583\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What If The GEICO Gecko Was a Geckosaurus?\" \/>\n<meta property=\"og:description\" content=\"The Gecko\u2019s latest adventure, helmed by The Martin Agency and Cut+Run, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/what-if-the-geico-gecko-was-a-geckosaurus\/3583\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-19T13:17:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/169geico.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-if-the-geico-gecko-was-a-geckosaurus\\\/3583\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-if-the-geico-gecko-was-a-geckosaurus\\\/3583\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"What If The GEICO Gecko Was a Geckosaurus?\",\"datePublished\":\"2022-09-19T13:17:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-if-the-geico-gecko-was-a-geckosaurus\\\/3583\\\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-if-the-geico-gecko-was-a-geckosaurus\\\/3583\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/09\\\/169geico.jpg\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-if-the-geico-gecko-was-a-geckosaurus\\\/3583\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/what-if-the-geico-gecko-was-a-geckosaurus\\\/3583\\\/\",\"name\":\"What If The GEICO Gecko Was a Geckosaurus? 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