{"id":3651,"date":"2022-09-14T01:26:38","date_gmt":"2022-09-14T05:26:38","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/09\/14\/meet-banking-and-fintech-customers-where-they-are-in-todays-shifting-landscape\/"},"modified":"2022-09-14T01:26:38","modified_gmt":"2022-09-14T05:26:38","slug":"meet-banking-and-fintech-customers-where-they-are-in-todays-shifting-landscape","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/meet-banking-and-fintech-customers-where-they-are-in-todays-shifting-landscape\/3651\/","title":{"rendered":"Meet Banking and Fintech Customers Where They Are in Today\u2019s Shifting Landscape"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In partnership with research firm Known, we ran two studies: one before the pandemic and another study in the fall of 2021. Our findings show that changes in people\u2019s personal and professional lives are pushing some people to think about their finances. And most agree that managing their money has become increasingly important over the past year and a half. Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"2560\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2022\/09\/Google-Finance-Infographic_Desktop_BHFZ94p-scaled.png\" alt=\"Illustrated Google Finance Infographic\" class=\"wp-image-3653\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/Google-Finance-Infographic_Desktop_BHFZ94p-scaled.png 663w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/Google-Finance-Infographic_Desktop_BHFZ94p-78x300.png 78w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/Google-Finance-Infographic_Desktop_BHFZ94p-265x1024.png 265w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/Google-Finance-Infographic_Desktop_BHFZ94p-768x2964.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/Google-Finance-Infographic_Desktop_BHFZ94p-398x1536.png 398w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This article first appeared on\u00a0<a title=\"https:\/\/www.thinkwithgoogle.com\/\" contenteditable=\"false\" href=\"https:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Think with Google<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption.<\/p>\n","protected":false},"author":7,"featured_media":3652,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet Banking and Fintech Customers Where They Are in Today\u2019s Shifting Landscape | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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