{"id":3674,"date":"2022-09-14T01:06:05","date_gmt":"2022-09-14T05:06:05","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/09\/14\/the-digital-marketing-playbook-for-driving-growth-in-a-changing-privacy-environment\/"},"modified":"2026-07-14T08:29:31","modified_gmt":"2026-07-14T08:29:31","slug":"the-digital-marketing-playbook-for-driving-growth-in-a-changing-privacy-environment","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-digital-marketing-playbook-for-driving-growth-in-a-changing-privacy-environment\/3674\/","title":{"rendered":"The Digital Marketing Playbook for Driving Growth in a Changing Privacy Environment"},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">The Google Ads privacy playbook has been recently updated to better represent how Google is committed to supporting businesses of all sizes. Namely, this version includes the latest best practices, Google Ads solutions, and global customer success stories to help you prepare for a privacy-first digital marketing landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prioritizing investments in&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/trending-visual-stories\/first-party-data-and-insights\"><\/a><\/p>\n\n\n<p><u>data and insights<\/u><\/p>\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve updated our privacy and performance playbook with the latest Google Ads measurement solutions to help you prepare for the new privacy landscape and to help you continue to drive strong performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve also included case studies, clearly delineating how companies have used these solutions to improve growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Privacy readiness is paramount, and this playbook can help get you started on the path to peak performance. In this playbook, you\u2019ll learn how to:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2556\" height=\"936\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2022\/09\/google001.png\" alt=\"\" class=\"wp-image-3676\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google001.png 2556w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google001-300x110.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google001-1024x375.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google001-768x281.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google001-1536x562.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google001-2048x750.png 2048w\" sizes=\"auto, (max-width: 2556px) 100vw, 2556px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2556\" height=\"1150\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2022\/09\/google002.png\" alt=\"\" class=\"wp-image-3677\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google002.png 2556w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google002-300x135.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google002-1024x461.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google002-768x346.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google002-1536x691.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google002-2048x921.png 2048w\" sizes=\"auto, (max-width: 2556px) 100vw, 2556px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/privacy-and-trust\/drive-audience-engagement-with-relevant-ads\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2554\" height=\"980\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google003.png\" alt=\"google003\" class=\"wp-image-13904\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google003.png 2554w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google003-300x115.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google003-1024x393.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google003-768x295.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google003-1536x589.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google003-2048x786.png 2048w\" sizes=\"auto, (max-width: 2554px) 100vw, 2554px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/privacy-and-trust\/marketing-privacy-playbook\/\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"386\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2022\/09\/google004-1024x386.png\" alt=\"Get the full marketer's playbook for privacy and performance.\" class=\"wp-image-3678\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google004-1024x386.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google004-300x113.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google004-768x290.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/google004.png 1452w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This article first appeared on&nbsp;<a title=\"https:\/\/www.thinkwithgoogle.com\/\" contenteditable=\"false\" href=\"https:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Think with Google<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Google Ads privacy playbook has been recently updated to better represent how Google is committed to supporting businesses of all sizes. Namely, this version includes the latest best practices, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Digital Marketing Playbook for Driving Growth in a Changing Privacy Environment | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-digital-marketing-playbook-for-driving-growth-in-a-changing-privacy-environment\/3674\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Digital Marketing Playbook for Driving Growth in a Changing Privacy Environment\" \/>\n<meta property=\"og:description\" content=\"The Google Ads privacy playbook has been recently updated to better represent how Google is committed to supporting businesses of all sizes. 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