{"id":3680,"date":"2022-09-14T01:16:36","date_gmt":"2022-09-14T05:16:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/09\/14\/how-etsy-and-tinuiti-capture-demand-and-drive-growth-with-no-fixed-budget\/"},"modified":"2022-09-14T01:16:36","modified_gmt":"2022-09-14T05:16:36","slug":"how-etsy-and-tinuiti-capture-demand-and-drive-growth-with-no-fixed-budget","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-etsy-and-tinuiti-capture-demand-and-drive-growth-with-no-fixed-budget\/3680\/","title":{"rendered":"How Etsy and Tinuiti Capture Demand and Drive Growth With No Fixed Budget"},"content":{"rendered":"\n

Join Etsy\u2019s VP of Analytics and Strategic Finance, Gerald van den Berg, and Tinuiti\u2019s Chief Solutions Officer, Obele Brown-West, as they discuss their unique approach to planning and budgeting. Operating as one integrated unit, Etsy\u2019s finance, analytics, and marketing teams work together with Tinuiti with no fixed budget, enabling them to be more agile and capture demand in real time, driving remarkable growth.<\/p>\n\n\n\n\n\n\n\n

Ready Together spotlights how leading agency and brand partnerships can make industry-changing impact. Focusing on the most important digital transformation topics, Ready Together shows how agencies can become stronger strategic partners by working with their brands to be ready for what\u2019s next \u2014 together.<\/p>\n\n\n\n\n\n\n\n

This video first appeared on the\u00a0Think with Google YouTube channel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Join Etsy\u2019s VP of Analytics and Strategic Finance, Gerald van den Berg, and Tinuiti\u2019s Chief Solutions Officer, Obele Brown-West, as they discuss their unique approach to planning and budgeting.<\/p>\n","protected":false},"author":7,"featured_media":3681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nHow Etsy and Tinuiti Capture Demand and Drive Growth With No Fixed Budget | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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