{"id":3701,"date":"2022-09-29T01:55:19","date_gmt":"2022-09-29T05:55:19","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/09\/29\/is-sports-advertising-poised-to-be-a-womans-game\/"},"modified":"2022-09-29T01:55:19","modified_gmt":"2022-09-29T05:55:19","slug":"is-sports-advertising-poised-to-be-a-womans-game","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/","title":{"rendered":"Is Sports Advertising Poised to Be a Woman’s Game?"},"content":{"rendered":"\n

By Lisa Buckler, SVP of Growth and Partnerships, System1\u00a0<\/em><\/p>\n\n\n\n\n\n

Gender bias impacts many aspects of our lives, but perhaps one of the most clich\u00e9d arenas for male dominance is in the world of sports. The perception of women\u2019s sports as secondary to the \u201cmain event\u201d of men\u2019s sports has perpetuated a cycle of underinvestment, lower wages and fewer opportunities for female athletes. In fact, a 2021 USC\/Purdue study\u202ffound that 95% of TV coverage focused on men\u2019s sports<\/a> in 2019.<\/p>\n\n\n\n\n\n\n\n

However, women\u2019s sports appear ripe for future monetization both on the field and off, given that women\u2019s sporting events have demonstrated time and time again their ability to generate substantial TV audiences, sell out stadiums and deliver value to sponsors. The UEFA Euro 2022 final between England and Germany, for example, set a new attendance record for a final tournament match\u2014men\u2019s or women\u2019s\u2014with over 87,000 fans at Wembley Stadium. It also drew record TV viewership as the UK\u2019s most watched women\u2019s soccer match ever with 17.4 million viewers and another 1 million viewers watching via ESPN in the United States. And of course, when we think of superstar athletes, it\u2019s hard to think of someone who has had more of an impact than Serena Williams, whose dominance in tennis and current farewell tour at the US Open has captured the world\u2019s attention.<\/p>\n\n\n\n\n\n\n\n

All to say that we know that women athletes can dominate on the field. Can the same be said for their ability to support brand building off the field?<\/p>\n\n\n\n\n\n\n\n

The athletic apparel category, which is led by a few major players, is well known for its big budget ad campaigns. Four in 10 ads in the category (40%) predominantly feature males, compared to 31% being predominately female and 29% being more or less balanced in gender casting. System1\u2019s Test Your Ad platform<\/a> assigns a 1-5 Star Rating to ads based on the emotional response viewers have to the creative, predicting long-term brand growth. In recent years, the average score for ads in the category is 2.3-Stars, slightly above the 2.1-Stars seen across categories in the United States. And plenty of ads in the category even break the 3- and 4-Star barriers, giving them stronger long-term brand-building potential.<\/p>\n\n\n\n\n\n\n\n

Yet when measuring for quality, or the ability of an ad to drive positive long-term business effects like profit and market share growth, the numbers swing in favor of women, as we\u2019ve found that athletic apparel ads that feature a female athlete average 2.53-Stars compared to only 2.19-Stars for male-dominated ads.<\/p>\n\n\n\n\n\n

Nike\u2019s ad featuring Serena and Venus is a great example of what can happen when you leverage accomplished, high-profile female athletes<\/a>, scoring 5.9-Stars, the highest possible rating available. And while Gatorade plays in a different category entirely, the brand\u2019s new ad\u2014a tribute to Serena\u2019s career and legacy\u2014scored 3.2-Stars among the general population and 5.9-Stars among Black women. This uplift in score is what we define as a \u201cdiversity dividend\u201d in our Feeling Seen research, through which ads that perform well with the general market do even better with respect to target audiences within under-represented groups.<\/p>\n\n\n\n\n\n

Moving from the court to the pitch, the U.S. women\u2019s national soccer team (USWNT) doesn\u2019t just dominate the sport on the world stage, they also drive incredibly inspiring ads. This 3.8-Star gem<\/a> for Nike, narrated by award-winning actress Viola Davis, celebrates the team and their ability to break down gender barriers and shape the future of women\u2019s sports.<\/p>\n\n\n\n\n\n\n\n

Each of these ads tells a motivational story that appeals to everyone\u2014not just women\u2014proving that creative that\u2019s built around strong storytelling and personal experience is more likely to pack a punch and get viewers engaged in both the material and the brand. This recent Nike ad proves that you don\u2019t need to rely on star power to see strong results<\/a>, showcasing one young woman\u2019s passion for football, generating increasing happiness levels as it progresses. And we know that ads that make people feel happy are more effective at generating brand-building\u202fbusiness effects.<\/p>\n\n\n\n\n\n\n\n

All to say that now\u2019s the time for more advertisers to step up to the plate and bring female-focused stories forward. Amazon Prime\u2019s latest ad<\/a>, \u201cA Girl\u2019s Letter to the Future,\u201d scored 3.8-Stars and directly addresses the issue of baseball traditionally being a boys\u2019 sport. With the right storytelling elements, ads like these are well positioned to score with audiences and also have the added benefit of inspiring the next generation of female athletes to make their own mark in the sports world.<\/p>\n","protected":false},"excerpt":{"rendered":"

All to say that now\u2019s the time for more advertisers to step up to the plate and bring female-focused stories forward.<\/p>\n","protected":false},"author":7,"featured_media":3702,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-3701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nIs Sports Advertising Poised to Be a Woman's Game? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Sports Advertising Poised to Be a Woman's Game?\" \/>\n<meta property=\"og:description\" content=\"All to say that now\u2019s the time for more advertisers to step up to the plate and bring female-focused stories forward.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T05:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/celebrating-the-victory-after-soccer-match-picture-id876899218.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Is Sports Advertising Poised to Be a Woman’s Game?\",\"datePublished\":\"2022-09-29T05:55:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/\"},\"wordCount\":781,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/09\\\/celebrating-the-victory-after-soccer-match-picture-id876899218.jpg\",\"keywords\":[\"Culture\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/\",\"name\":\"Is Sports Advertising Poised to Be a Woman's Game? | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/09\\\/celebrating-the-victory-after-soccer-match-picture-id876899218.jpg\",\"datePublished\":\"2022-09-29T05:55:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/09\\\/celebrating-the-victory-after-soccer-match-picture-id876899218.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/09\\\/celebrating-the-victory-after-soccer-match-picture-id876899218.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Women Celebrating the victory after soccer match!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-sports-advertising-poised-to-be-a-womans-game\\\/3701\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Sports Advertising Poised to Be a Woman’s Game?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is Sports Advertising Poised to Be a Woman's Game? | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/","og_locale":"en_US","og_type":"article","og_title":"Is Sports Advertising Poised to Be a Woman's Game?","og_description":"All to say that now\u2019s the time for more advertisers to step up to the plate and bring female-focused stories forward.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/","og_site_name":"AW360","article_published_time":"2022-09-29T05:55:19+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/celebrating-the-victory-after-soccer-match-picture-id876899218.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Is Sports Advertising Poised to Be a Woman’s Game?","datePublished":"2022-09-29T05:55:19+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/"},"wordCount":781,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/celebrating-the-victory-after-soccer-match-picture-id876899218.jpg","keywords":["Culture"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/","name":"Is Sports Advertising Poised to Be a Woman's Game? | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/celebrating-the-victory-after-soccer-match-picture-id876899218.jpg","datePublished":"2022-09-29T05:55:19+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/celebrating-the-victory-after-soccer-match-picture-id876899218.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/09\/celebrating-the-victory-after-soccer-match-picture-id876899218.jpg","width":1600,"height":900,"caption":"Women Celebrating the victory after soccer match!"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/is-sports-advertising-poised-to-be-a-womans-game\/3701\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Is Sports Advertising Poised to Be a Woman’s Game?"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=3701"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3701\/revisions"}],"predecessor-version":[{"id":15213,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3701\/revisions\/15213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/3702"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=3701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=3701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=3701"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=3701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}