{"id":3754,"date":"2022-09-15T01:31:31","date_gmt":"2022-09-15T05:31:31","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/09\/15\/think-retail-on-air-2022-keynote-turn-curiosity-into-customers-this-holiday-season\/"},"modified":"2022-09-15T01:31:31","modified_gmt":"2022-09-15T05:31:31","slug":"think-retail-on-air-2022-keynote-turn-curiosity-into-customers-this-holiday-season","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/think-retail-on-air-2022-keynote-turn-curiosity-into-customers-this-holiday-season\/3754\/","title":{"rendered":"Think Retail On Air: Turn Curiosity Into Customers This Holiday Season"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shopping habits have completely changed over the past two years, paving the way for a new wave of intuitive shopping. However, macro-economic factors like rising inflation and supply chain disruptions continue to bring uncertainty and shape shopping habits\u2014including the longest holiday season yet and even more competition. Google is here to help retailers turn curiosity into customers this holiday\u2013whenever, wherever, and however they choose to shop.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This video first appeared\u00a0on <a title=\"https:\/\/adsonair.withgoogle.com\/\" contenteditable=\"false\" href=\"https:\/\/adsonair.withgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Ads On Air<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is here to help retailers turn curiosity into customers this holiday\u2013whenever, wherever, and however they choose to shop.<\/p>\n","protected":false},"author":7,"featured_media":3755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Think Retail On Air: Turn Curiosity Into Customers This Holiday Season | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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