{"id":3850,"date":"2022-10-14T09:30:31","date_gmt":"2022-10-14T13:30:31","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/10\/14\/theyre-alive-mcdonalds-brings-back-its-iconic-halloween-pails\/"},"modified":"2022-10-14T09:30:31","modified_gmt":"2022-10-14T13:30:31","slug":"theyre-alive-mcdonalds-brings-back-its-iconic-halloween-pails","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/theyre-alive-mcdonalds-brings-back-its-iconic-halloween-pails\/3850\/","title":{"rendered":"They\u2019re ALIVE! McDonald\u2019s Brings Back Its Iconic Halloween Pails"},"content":{"rendered":"\n

By Heather Taylor, Icon Editor, Advertising Week<\/em><\/p>\n\n\n\n\n\n

Something wicked this way comes back to McDonald\u2019s! The beloved Halloween pail trio<\/a> \u2014 McBoo, McPunk\u2019n, and McGoblin \u2014 are returning to participating McDonald\u2019s restaurants nationwide starting October 18.<\/p>\n\n\n\n\n\n\n\n

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Where Have These Halloween Legends Been?!<\/strong><\/h3>\n

It\u2019s the question on the minds of every elder millennial who grew up loving these pails \u2014 and maybe had a few McBoos used for storage purposes long after the Happy Meal was gone.<\/p>\n\n\n\n\n\n

The McDonald\u2019s Halloween pails first made their debut in 1986. When you ordered a Happy Meal, you\u2019d receive the meal in a festive pail instead of a box or bag. The earliest Halloween Pails, according to Dread Central<\/a>, were all orange with a different face etched on each pail. McBoo was a ghostly wail, McPunk\u2019n a grinning Jack-o\u2019-lantern, and McGoblin a real spooky presence.<\/p>\n\n\n\n\n\n\n\n

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By 1989, the Halloween Pails had been reissued due to increasing popularity and even spent a year on hiatus. They made their return from hiatus in new colors and pail designs which allowed each pail to look more like the monster\u2019s face behind its name. McBoo, McPunk\u2019n, and McGoblin now resembled a ghost, pumpkin, and goblin, respectively. McBoo\u2019s special power? This pail glowed in the dark!<\/p>\n\n\n\n\n


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