{"id":3853,"date":"2022-10-17T01:19:09","date_gmt":"2022-10-17T05:19:09","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/10\/17\/design-evolution-la-bussi-the-sadabell-transit-brand-mascot\/"},"modified":"2022-10-17T01:19:09","modified_gmt":"2022-10-17T05:19:09","slug":"design-evolution-la-bussi-the-sadabell-transit-brand-mascot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/design-evolution-la-bussi-the-sadabell-transit-brand-mascot\/3853\/","title":{"rendered":"Design Evolution: La Bussi, the Sadabell Transit Brand Mascot"},"content":{"rendered":"\n

By Heather Taylor, Icon Editor, Advertising Week<\/p>\n\n\n\n\n\n\n\n

It\u2019s not often we have a design evolution feature for a brand mascot who is barely a month old. But then again, we\u2019ve never seen anything quite like La Bussi, the new brand mascot for Spain\u2019s transit system Sabadell.<\/p>\n\n\n\n\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Upon first glance, I was under the impression La Bussi was essentially a walking bus route. The character had what appeared to be colorful lines and drop-off\/pick-off spots all over its body. This reminded me of a bus map and made enough design aesthetic sense for a mascot representing a transit company.<\/p>\n\n\n\n\n\n\n\n

Here\u2019s the thing though: I don\u2019t know if this is actually correct. La Bussi\u2019s design may not be based on transit lines. Some outlets have speculated the character is meant to be interpreted as an onion. (!)<\/p>\n\n\n\n\n\n\n\n

Let\u2019s see how much of La Bussi\u2019s backstory I can uncover in figuring out if La Bussi is an onion, bus map, or meant to be another character, like a clown, entirely.<\/p>\n\n\n\n\n

Who Is La Bussi?<\/strong><\/h3>\n

Most of the details of La Bussi\u2019s origin story can be found in the caption of its TikTok video.<\/p>\n\n\n\n\n\n

@petit_sabadell<\/a>

La Bussi \u00e9s la nova mascota dels busos urbans de Sabadell. Vol acostar els m\u00e9s petits al transport p\u00fablic. #estictokat<\/a> #peratu<\/a> #parati<\/a><\/p> \u266c sonido original – Petit Sabadell<\/a> <\/section> <\/blockquote>