{"id":3856,"date":"2022-11-01T01:11:52","date_gmt":"2022-11-01T05:11:52","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/11\/01\/whats-real-whats-next-and-whats-the-noise\/"},"modified":"2022-11-01T01:11:52","modified_gmt":"2022-11-01T05:11:52","slug":"whats-real-whats-next-and-whats-the-noise","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/","title":{"rendered":"What\u2019s Real, What\u2019s Next and What\u2019s the Noise?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Becky Johnson for Advertising Week<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Advertising Week 2022 kicked off Monday with a panel filled with dynamic insight into the future of digital marketing, hosted by <a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/speaker\/-10878\">Drew Stein, Founder and CEO of Audigent<\/a>.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Out the gate, the Retail Media Network \u201cplaybook\u201d was front and center as a core trend whereby data rich companies are becoming media powerhouses and how that trend was extending far past just retailers.\u00a0 Maria Weaver, President of Warner Music Group and the innovator behind WMX, discussed WMX\u2019s curated environments and how being\u00a0 \u201cdata-rich\u201d was driving opportunities for marketers and their platform. \u201cWe are at a pivotal moment when it comes to how our audiences are curated,\u201d she said, explaining how WMX\u2019s broad data delivers insight and connection across every step of the consumer journey. Referencing the similarities in the scope of WMX\u2019s data versus some of the thriving retail media networks, Stein asked,\u00a0 \u201cTen years from now would it be crazy to think that WMX could have as much revenue coming from media as it does from streaming?\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat\u2019s the goal,\u201d Weaver confirmed.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Nancy Hall, CEO of Matterkind, saw the positives in the flurry of new offerings discussed on-stage and in-market. \u201cIt is so fantastic that retailers, travel companies, and entertainment companies are all building these media networks, because that competition breeds innovation,\u201d she said.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The conversation then turned to a discussion on the make-up and role of agencies in the future. \u201cThe media agency of the future still has to be expert at strategy and planning and buying\u2026it also has to be expert in data, in tech, in measurement, in identity, in compliance\u2026in order to future proof their brands\u2019 business,\u201d Hall said.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In his signature fashion, Bough Bough, Co-Founder &#038; Chief Strategy Officer of Group Black, flipped the question, pointing out the agency of the future would depend on \u201cwhat the client of the future would look like.\u201d \u201cThe client of the future is a client that realizes that there is a real opportunity in inclusion right now,\u201d he said.\u00a0 Bough further weighed in, picking-up on the theme that data provides insights beyond a single audience make up or preferences and about how Group Black\u2019s strategy goes far beyond targeting any specific groups.\u00a0 Group Black\u2019s portfolio approach is about buying media businesses and not only media companies that reach multicultural audiences.\u00a0 The company is unlocking new scaled opportunities for brands to drive growth by expanding their consumer bases. He summed up a potential misconception right at the start: \u201cJust because you\u2019re black-owned doesn\u2019t mean you\u2019re targeted.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Tying it more closely to a conversation about identity, Weaver discussed how buying media should not be about picking a demographic. She pointed to a common problem with planning where buyers often feel they have to make a choice between minority owned\/targeted media and the general market, and even feeling the need to choose one minority targeted outlet over another. Her advice is to build plans thinking about those platforms as an \u201cAND\u201d and not an \u201cOR.\u201d Often there is little audience duplication and value is left on the table when buyers use an \u201cOR\u201d mindset.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The panel then shifted to a discussion about Curation and how the practice of applying data through the supply path and building Curated Marketplaces is driving exciting outcomes for clients at massive scale.\u00a0 The discussion was highlighted by thoughts about the future health of open exchange inventory and the important role of curation\/curated marketplaces will play.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCurated marketplaces are equally important<\/p>\n\n\n\n\n<p>[as open exchange]<\/p>\n\n<p class=\"wp-block-paragraph\">if not more for accessibility, matching first-party data to a publisher\u2019s or a platform\u2019s data,\u201d Hall said. \u201dI believe both are important.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is an evolution and it is going to be both<\/p>\n\n\n\n\n<p>[open exchange and curation]<\/p>\n\n<p class=\"wp-block-paragraph\">\u201d Weaver said.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Closing the conversation, the panelists agreed that open exchange will maintain a role, while curated marketplaces are new and important to go beyond what open exchange can deliver now and into futures where third party identifiers (such as cookies) are no longer available.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Be sure to watch <a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/session\/-502-2022-10-17-1250-session\">What&#8217;s Real, What&#8217;s Next and What&#8217;s the Noise<\/a> at AWNewYork 2022.<\/strong><\/h3>","protected":false},"excerpt":{"rendered":"<p>Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.<\/p>\n","protected":false},"author":7,"featured_media":3857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What\u2019s Real, What\u2019s Next and What\u2019s the Noise? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s Real, What\u2019s Next and What\u2019s the Noise?\" \/>\n<meta property=\"og:description\" content=\"Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-01T05:11:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/169whatsreal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"What\u2019s Real, What\u2019s Next and What\u2019s the Noise?\",\"datePublished\":\"2022-11-01T05:11:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/\"},\"wordCount\":705,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/169whatsreal.jpg\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/\",\"name\":\"What\u2019s Real, What\u2019s Next and What\u2019s the Noise? | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/169whatsreal.jpg\",\"datePublished\":\"2022-11-01T05:11:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/169whatsreal.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/169whatsreal.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Photo from Audigent's panel at AWNewYork\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whats-real-whats-next-and-whats-the-noise\\\/3856\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What\u2019s Real, What\u2019s Next and What\u2019s the Noise?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What\u2019s Real, What\u2019s Next and What\u2019s the Noise? | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/","og_locale":"en_US","og_type":"article","og_title":"What\u2019s Real, What\u2019s Next and What\u2019s the Noise?","og_description":"Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/","og_site_name":"AW360","article_published_time":"2022-11-01T05:11:52+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/169whatsreal.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"What\u2019s Real, What\u2019s Next and What\u2019s the Noise?","datePublished":"2022-11-01T05:11:52+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/"},"wordCount":705,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/169whatsreal.jpg","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/","name":"What\u2019s Real, What\u2019s Next and What\u2019s the Noise? | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/169whatsreal.jpg","datePublished":"2022-11-01T05:11:52+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/169whatsreal.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/169whatsreal.jpg","width":1600,"height":900,"caption":"Photo from Audigent's panel at AWNewYork"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/whats-real-whats-next-and-whats-the-noise\/3856\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"What\u2019s Real, What\u2019s Next and What\u2019s the Noise?"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=3856"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3856\/revisions"}],"predecessor-version":[{"id":15263,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3856\/revisions\/15263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/3857"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=3856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=3856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=3856"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=3856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}