{"id":3871,"date":"2022-10-25T01:40:36","date_gmt":"2022-10-25T05:40:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/10\/25\/unboxed-2022-4-advertising-trends-to-watch\/"},"modified":"2022-10-25T01:40:36","modified_gmt":"2022-10-25T05:40:36","slug":"unboxed-2022-4-advertising-trends-to-watch","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/","title":{"rendered":"unBoxed 2022: 4 Advertising Trends to Watch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This article is localised from the <\/em><a href=\"https:\/\/advertising.amazon.com\/blog\/4-advertising-trends-to-watch-2022?ref_=adweek_uk_blg_unbxd22_adtrd22\"><em>original version<\/em><\/a><em> written by <\/em><em>Jareen Imam, Sr. Content and Editorial Manager, Amazon Ads. Discover more about <\/em><a href=\"https:\/\/advertising.amazon.com\/blog\/4-advertising-trends-to-watch-2022?ref_=adweek_uk_blg_unbxd22_adtrd22\"><em>advertising trends<\/em><\/a><em> on the Amazon Ads website.<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s the economy, shifting consumer behaviour, innovation in technology, or audience fragmentation, marketers today need to be well-equipped with the knowledge and tools to navigate these new challenges and achieve their business goals.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">From 25 to 27 October, Amazon Ads\u2019 annual conference, unBoxed, returns to New York, where Amazon executives and business leaders will announce new advertising solutions and discuss how marketers can approach the evolving industry. If you won\u2019t be there in person, you can still get the best of unBoxed wherever you are because virtual registration is now open.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Ahead of the event, Amazon Ads leaders discuss some of the <a href=\"https:\/\/advertising.amazon.com\/blog\/4-advertising-trends-to-watch-2022?ref_=adweek_uk_blg_unbxd22_adtrd22\">biggest advertising trends affecting marketers today<\/a> and provide a glimpse of what to expect from unBoxed 2022.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Navigating uncertainty<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Uncertain economic conditions often result in changing consumer spending patterns. Research from PwC shows that eight out of 10 consumers in the UK are planning to rethink or reduce their product spending in the next 12 months because of rising costs.<sup>1<\/sup> In times of shifting consumer behaviour, insight-driven strategies are key to ensuring marketers can deliver return on ad spend (ROAS).<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBeing able to measure the impact of their advertising is always top of mind for marketers, but it\u2019s especially critical in times of economic uncertainty,\u201d said Paula Despins, Vice President of Ads Measurement. \u201cThat\u2019s why measurement across channels, at every stage in the funnel, is especially important right now.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.amazonadvertising-unboxed.com\/page\/2040720\/register\/?utm_campaign=ub22&#038;utm_source=aw&#038;utm_medium=article&#038;utm_content=cta-3\">Learn how to increase channel efficiency and optimise campaigns to increase the impact of your ad spend at unBoxed 2022<\/a>.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. <\/strong><strong>Standing out in the attention econo<\/strong><strong>my<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Audiences are dividing their time and attention across screens and content to shop, play and stream, with 69% of UK viewers saying they use a second screen while watching TV.<sup>2<\/sup> By using engaging creative assets and understanding what content resonates with audiences, brands have the opportunity to break through the noise and stand out.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt Amazon Ads, we have been inventing exciting new creative products and services to fit any marketer\u2019s needs,\u201d said Heather Kehrberg, Director of Global Creative Success at Amazon Ads. \u201cWe know marketers care about quality creative, and we want to delight them with accessible and cost-effective creative solutions that help elevate their campaigns.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.amazonadvertising-unboxed.com\/page\/2040720\/register\/?utm_campaign=ub22&#038;utm_source=aw&#038;utm_medium=article&#038;utm_content=cta-4\">Learn more about enhancing your ad experiences through agile messaging and creative at unBoxed 2022<\/a>.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Finding <\/strong><strong>relevancy in a changing landscape<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Changes in the ad-addressability landscape continue to impact how campaigns reach relevant audiences at scale. These changes represent an opportunity for the advertising industry to develop durable solutions that benefit both customers and marketers.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs new channels pop up online and offline, brands are left trying to understand the impact of their multichannel touch points and increase efficiencies,\u201d said Srishti Gupta, Director of Media Measurement at Amazon Ads. \u201cHaving the right signals and technologies can help brands get better insights and reach their performance goals.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.amazonadvertising-unboxed.com\/page\/2040720\/register\/?utm_campaign=ub22&#038;utm_source=aw&#038;utm_medium=article&#038;utm_content=cta-5\">See how Amazon Ads\u2019 durable solutions can help brands connect with relevant audiences and build meaningful connections at scale at unBoxed<\/a>.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Reaching audiences at scale\n<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Reaching audiences, inspiring consideration and increasing conversions are important factors in any campaign, but there\u2019s also the opportunity to <a href=\"https:\/\/advertising.amazon.com\/blog\/ces-authentic-connections?ref_=a20m_us_blg_unbxd22_adtrd22_blg_ces_athcnn\">build authentic connections with audiences<\/a> that result in brand love and loyalty.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAn always-on approach can help marketers create important connections with audiences throughout their daily lives,\u201d said Claire Paull, Head of Global Marketing at Amazon Ads. \u201cBy showing up where audiences already are, whether they are shopping online or listening to music, your brand can stay top of mind for busy consumers.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time. By using <a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/video-ads?ref_=a20m_us_blg_unbxd22_adtrd22_p_va\">streaming TV ads<\/a>, <a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/audio-ads?ref_=a20m_us_blg_unbxd22_adtrd22_p_aa\">audio ads<\/a>, <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/display-advertising?ref_=a20m_us_blg_unbxd22_adtrd22_gd_dispad\">display ads<\/a> and more, brands can be where audiences already are to stay front-of-mind with consumers at home or on the go.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.amazonadvertising-unboxed.com\/page\/2040720\/register\/?utm_campaign=ub22&#038;utm_source=aw&#038;utm_medium=article&#038;utm_content=cta-6\">At unBoxed 2022, you can discover how to create campaigns that build long-term loyalty using authentic messaging<\/a>.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.amazonadvertising-unboxed.com\/page\/2040720\/register\/?utm_campaign=ub22&amp;utm_source=aw&amp;utm_medium=article&amp;utm_content=cta-7\"><strong><em>Register for unBoxed 2022 today.<\/em><\/strong><\/a><\/h2>\n\n<hr class=\"wp-block-separator\"\/>\n<p class=\"wp-block-paragraph\"><sup>1<\/sup> <a href=\"https:\/\/www.pwc.co.uk\/industries\/retail-consumer\/insights\/consumer-sentiment-survey.html\">PwC Consumer Sentiment Survey Autumn 2022<\/a>, UK, 2022<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><sup>2<\/sup> <a href=\"https:\/\/www.audienceproject.com\/wp-content\/uploads\/audienceproject_study_tv_streaming_2022.pdf?x31150\">AudienceProject Insights 2022: Linear TV and streaming<\/a>, UK, 2022<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time.<\/p>\n","protected":false},"author":7,"featured_media":3872,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>unBoxed 2022: 4 Advertising Trends to Watch | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"unBoxed 2022: 4 Advertising Trends to Watch\" \/>\n<meta property=\"og:description\" content=\"As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-25T05:40:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/Advertising-Week_Hero_1600x900_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"unBoxed 2022: 4 Advertising Trends to Watch\",\"datePublished\":\"2022-10-25T05:40:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/\"},\"wordCount\":699,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/Advertising-Week_Hero_1600x900_logo.jpg\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/\",\"name\":\"unBoxed 2022: 4 Advertising Trends to Watch | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/Advertising-Week_Hero_1600x900_logo.jpg\",\"datePublished\":\"2022-10-25T05:40:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/Advertising-Week_Hero_1600x900_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/Advertising-Week_Hero_1600x900_logo.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Image of a businesswoman holding a tablet computer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unboxed-2022-4-advertising-trends-to-watch\\\/3871\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"unBoxed 2022: 4 Advertising Trends to Watch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"unBoxed 2022: 4 Advertising Trends to Watch | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/","og_locale":"en_US","og_type":"article","og_title":"unBoxed 2022: 4 Advertising Trends to Watch","og_description":"As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/","og_site_name":"AW360","article_published_time":"2022-10-25T05:40:36+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/Advertising-Week_Hero_1600x900_logo.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"unBoxed 2022: 4 Advertising Trends to Watch","datePublished":"2022-10-25T05:40:36+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/"},"wordCount":699,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/Advertising-Week_Hero_1600x900_logo.jpg","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/","name":"unBoxed 2022: 4 Advertising Trends to Watch | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/Advertising-Week_Hero_1600x900_logo.jpg","datePublished":"2022-10-25T05:40:36+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/Advertising-Week_Hero_1600x900_logo.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/Advertising-Week_Hero_1600x900_logo.jpg","width":1600,"height":900,"caption":"Image of a businesswoman holding a tablet computer"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unboxed-2022-4-advertising-trends-to-watch\/3871\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"unBoxed 2022: 4 Advertising Trends to Watch"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=3871"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3871\/revisions"}],"predecessor-version":[{"id":15268,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3871\/revisions\/15268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/3872"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=3871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=3871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=3871"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=3871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}