{"id":3912,"date":"2022-10-27T11:04:25","date_gmt":"2022-10-27T15:04:25","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/10\/27\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/"},"modified":"2022-10-27T11:04:25","modified_gmt":"2022-10-27T15:04:25","slug":"meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/","title":{"rendered":"Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Mascot Editor, Advertising Week<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Every year, two brand mascots are inducted into\u00a0<a href=\"https:\/\/popicon.life\/madison-avenue-walk-of-fame-winner-profiles\/\" target=\"_blank\" rel=\"noopener\">Advertising Week\u2019s Madison Avenue Walk of Fame<\/a>. Since 2004, our winners have reflected familiar faces and newcomers alike in the advertising industry. We\u2019ve seen some of the world\u2019s most iconic characters land major wins as well as new mascots who are making a splash in the cultural zeitgeist.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This year, our nominees ranged from timeless cereal icons like Count Chocola, Boo Berry, and Franken Berry of Monster Cereals fame. Tubby from Duke\u2019s Mayo and Murph from Nerf were new inductees on the nomination ballot. And it was the year of the viral bird with Duo from Duolingo, Mr. Owl from Tootsie Roll, and Owly from Hootsuite \u2014 each with a larger-than-life social media presence \u2014 all nominated for a potential win.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Our slogan nominees continued to reflect life circa 2022 and the changing face of the world. Companies like NASA, Planned Parenthood, AMC Theatres, Tesla, TikTok, Hinge, State Farm, Costco, and many more received nominations for their ubiquitous taglines.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can\u2019t wait to share the news with you!<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Winning Mascots<\/strong><\/h3>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/10\/2022_madison_avenue_walk_of_fame.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And the winners of the 2022 Madison Avenue Walk of Fame are\u2026<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2022&rsquo;s Madison Avenue Walk of Fame Winners: Geoffrey the Giraffe from Toys&rdquo;R&rdquo;Us and Grimace from McDonald&rsquo;s!<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Geoffrey the Giraffe has made 2022 his comeback year.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The Toys\u201dR\u201dUs brand mascot headed on a\u00a0<a href=\"https:\/\/popicon.life\/geoffrey-giraffe-toysrus-world-tour\/\" target=\"_blank\" rel=\"noopener\">global tour<\/a>\u00a0in the summer of 2022 called Geoffrey\u2019s World Tour. The tour concluded with an announcement the Toys\u201dR\u201dUs brand would be in every Macy\u2019s store in the United States through an expanded partnership with WHP Global. This gave Geoffrey his very own Macy\u2019s residency \u2014 and it\u2019s not often we can say a brand mascot gets a residency in one of the world\u2019s most famous department stores!<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/10\/geoffrey-toys-r-us-giraffe.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you also seem to recall Geoffrey was retired, your memories are correct. Geoffrey was created by Toys\u201dR\u201dUs founder Charles P. Lazarus in 1965 and made his commercial debut for Toys\u201dR\u201dUs in 1973. He was honored at Advertising Week\u2019s 2018 Walk of Fame Icon Awards. There he received the \u201cGone Fishing: Icon Retirement Award\u201d as a tribute to his many years in the advertising industry and to honor his recent retirement. However, by October 6, 2018, Toys\u201dR\u201dUs tweeted #GeoffreysBack to announce the return of Geoffrey from retirement. In keeping with the changing times of what it means to retire in 2022, Geoffrey \u201cunretired\u201d and is back working as a beloved mascot to children everywhere.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/10\/grimace.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Our nomination of Grimace was based on the mascot\u2019s brief cameo in the McDonald\u2019s \u201cCan I Get Uhhhhhhhhhhhh\u201d 2022 Super Bowl commercial.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Grimace resides in the McDonaldland universe created by the creatives at the ad agency Needham, Harper &#038; Steers. Originally, Grimace was designed to be something of an antagonist. He was introduced in 1971 as an \u201cevil\u201d purple monster who stole shakes and beverages. The early Grimace designs even had an extra set of arms for snatching drinks.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Luckily, the world saw Grimace for the good guy he really was deep down. By 1972, the brand mascot had received a design refresh. He now had a single set of arms and wasn\u2019t evil \u2014 maybe a little clumsy but always well-meaning. Grimace also has a\u00a0<a href=\"https:\/\/popicon.life\/ronald-mcdonald-grimace\/\" target=\"_blank\" rel=\"noopener\">BFF in Ronald McDonald<\/a>!<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While we have enjoyed seeing the last few years trend in featuring one legendary brand mascot nominee paired with a new up-and-comer, we think it\u2019s pretty cool to see 2022\u2019s inductees reflect the nostalgia many generations grew up alongside. Congratulations, Geoffrey and Grimace!<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Winning slogans for the 2022 Madison Avenue Walk of Fame included \u201cWe Make Movies Better\u201d by AMC Theatres and \u201cLike a Good Neighbor, State Farm Is There\u201d by State Farm.<\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>Grimace and Ronald McDonald image credit:\u00a0<a href=\"https:\/\/www.facebook.com\/FilmingInMcDonaldland\" target=\"_blank\" rel=\"noopener\">Filming In McDonaldland<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can\u2019t wait to share the news with you!<\/p>\n","protected":false},"author":7,"featured_media":3913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-3912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!\" \/>\n<meta property=\"og:description\" content=\"Only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can\u2019t wait to share the news with you!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T15:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/2022_madison_avenue_walk_of_fame.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!\",\"datePublished\":\"2022-10-27T15:04:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/\"},\"wordCount\":664,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/2022_madison_avenue_walk_of_fame.jpg\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/\",\"name\":\"Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners! | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/2022_madison_avenue_walk_of_fame.jpg\",\"datePublished\":\"2022-10-27T15:04:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/2022_madison_avenue_walk_of_fame.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/2022_madison_avenue_walk_of_fame.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Photo of the 2022 Madison Avenue Walk of Fame Winners!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\\\/3912\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners! | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/","og_locale":"en_US","og_type":"article","og_title":"Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!","og_description":"Only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can\u2019t wait to share the news with you!","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/","og_site_name":"AW360","article_published_time":"2022-10-27T15:04:25+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/2022_madison_avenue_walk_of_fame.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!","datePublished":"2022-10-27T15:04:25+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/"},"wordCount":664,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/2022_madison_avenue_walk_of_fame.jpg","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/","name":"Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners! | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/2022_madison_avenue_walk_of_fame.jpg","datePublished":"2022-10-27T15:04:25+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/2022_madison_avenue_walk_of_fame.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/10\/2022_madison_avenue_walk_of_fame.jpg","width":1600,"height":900,"caption":"Photo of the 2022 Madison Avenue Walk of Fame Winners!"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-2022-madison-avenue-walk-of-fame-brand-mascot-winners\/3912\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=3912"}],"version-history":[{"count":3,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3912\/revisions"}],"predecessor-version":[{"id":15280,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/3912\/revisions\/15280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/3913"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=3912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=3912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=3912"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=3912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}