{"id":3931,"date":"2022-11-01T08:42:44","date_gmt":"2022-11-01T12:42:44","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/11\/01\/meet-ruby-the-roo-australias-new-tourism-ambassador\/"},"modified":"2022-11-01T08:42:44","modified_gmt":"2022-11-01T12:42:44","slug":"meet-ruby-the-roo-australias-new-tourism-ambassador","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/meet-ruby-the-roo-australias-new-tourism-ambassador\/3931\/","title":{"rendered":"Meet Ruby the Roo, Australia\u2019s New Tourism Ambassador!"},"content":{"rendered":"\n

By Heather Taylor, Advertising Week<\/em><\/p>\n\n\n\n\n\n

Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia<\/a> is encouraging travelers to \u201ccome and say g\u2019day\u201d and join their unofficial national mascot Ruby the Roo in finding adventure across Australia.<\/p>\n\n\n\n\n\n\n\n

\"\"\/<\/figure>\n\n

“G’day”<\/strong><\/h2>\n

Ruby the Roo is first introduced in the short film \u201cG\u2019day\u201d directed by Michael Gracey. Voiced by Australian actress Rose Byrne, Ruby is a stuffed kangaroo living in a gift shop in Queensland.<\/p>\n\n\n\n\n\n

Ruby desperately wants to see the world outside but can\u2019t get out of her toy box. The arrival of a new toy, Louie the unicorn (voiced by actor Will Arnett), allows Rub to hatch her plan and Louie to keep the flexing his muscle he\u2019s, uh, a magic unicorn. Once outside of the gift shop, Ruby is in awe of their surroundings: the Great Barrier Reef!<\/p>\n\n\n\n\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

The pair stowaway on a boat where they see the Sydney Opera House. From there, Ruby and Louie continue their travels through some of Australia\u2019s most famous landmarks. They drink too much coffee in Melbourne, float along in a hat through Nitmiluk National Park, and nearly get swept away in a waterfall!<\/p>\n\n\n\n\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

After briefly separating, the pair find their footing once again in Uluru Kata-Tjuta National Park where they learn how the stories of Australia live through its people. As Ruby and Louie eagerly talk about their plans to get an act together and tour on the road, the camera pans over to Byrne who is listening to a translator for an Anangu resident named Charmaine.<\/p>\n\n\n\n\n\n\n\n

\u201cDown under, G\u2019day is the start of every good adventure,\u201d Byrne says. \u201cIt\u2019s our way of saying \u2018If you\u2019re not a friend yet, you will be, mate.\u2019\u201d<\/p>\n\n\n\n\n\n\n\n

Byrne encourages travelers to come down and say g\u2019day as the short video ends.<\/p>\n\n\n\n\n

Behind the Scenes of G’day<\/strong><\/h2>


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