{"id":3983,"date":"2022-10-25T01:36:38","date_gmt":"2022-10-25T05:36:38","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/10\/25\/top-industry-leaders-share-their-thoughts-on-the-future-of-search\/"},"modified":"2022-10-25T01:36:38","modified_gmt":"2022-10-25T05:36:38","slug":"top-industry-leaders-share-their-thoughts-on-the-future-of-search","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/top-industry-leaders-share-their-thoughts-on-the-future-of-search\/3983\/","title":{"rendered":"Top Industry Leaders Share Their Thoughts on the Future of Search"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Dave Tan<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Search is evolving. The way people ask questions and explore the world around them is evolving too. At\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=L2fgTx9Qt2I\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n\n\n\n\n<u>Search On<\/u>\n\n<p class=\"wp-block-paragraph\">These\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/search-on-updates\"><\/a><\/p>\n\n\n\n\n<u>latest advances in Search<\/u>\n\n<h2 class=\"wp-block-heading\">Search is becoming more natural and intuitive<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1564\" height=\"372\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.28-AM.png\" alt=\"Image of a Google Executive\" class=\"wp-image-3985\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.28-AM.png 1564w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.28-AM-300x71.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.28-AM-1024x244.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.28-AM-768x183.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.28-AM-1536x365.png 1536w\" sizes=\"auto, (max-width: 1564px) 100vw, 1564px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The new Search announcements point to a future where technology starts emulating the way people process information. I\u2019m excited to see technology catch up to human behaviors. With the introduction of\u00a0<a href=\"https:\/\/blog.google\/products\/search\/multisearch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n\n\n\n\n<u>multisearch<\/u>\n<p class=\"wp-block-paragraph\">, visual Search is taking a big leap forward and Google is going beyond the search box by getting us much closer to understanding what drives search behaviors and ultimately deliver better experiences.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For marketers, this means not just showing up for specific keywords but having the rich and visual content that matches what the person is looking for, no matter how they express their needs.<\/p>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Google is becoming a destination for product inspiration and discovery<\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1570\" height=\"362\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.20-AM.png\" alt=\"Image of a Google Executive\" class=\"wp-image-3986\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.20-AM.png 1570w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.20-AM-300x69.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.20-AM-1024x236.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.20-AM-768x177.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.20-AM-1536x354.png 1536w\" sizes=\"auto, (max-width: 1570px) 100vw, 1570px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The way people explore information today isn\u2019t linear, and Google Search is leading the industry by building new exploration experiences that are natural, intuitive, and fun by providing relevant search results in a variety of engaging formats.<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For instance,\u00a0<a href=\"https:\/\/blog.google\/products\/shopping\/search-on-2022-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n\n\n\n\n<u>the innovations in shopping announced at Search On are brilliant<\/u>\n\n<p class=\"wp-block-paragraph\">Marketers have a tremendous opportunity to optimize their creative for these more prominent visual results, for example, by including more imagery and 3D product images, that Google is making it easier to produce.<\/p>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Google is helping people make sense of the world in new ways<\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1566\" height=\"370\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.12-AM.png\" alt=\"Image of a Google Executive\" class=\"wp-image-3987\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.12-AM.png 1566w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.12-AM-300x71.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.12-AM-1024x242.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.12-AM-768x181.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.12-AM-1536x363.png 1536w\" sizes=\"auto, (max-width: 1566px) 100vw, 1566px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The concept of search \u2014 and optimizing how your business can show up at the right moments \u2014 is constantly evolving.<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Today, Google is no longer just a simple search bar; it\u2019s becoming a natural extension of how humans find and discover information on just about everything.<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As a Google user, I\u2019m personally excited for\u00a0<a href=\"https:\/\/blog.google\/products\/maps\/4-new-updates-maps-searchon-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n\n\n\n\n<u>an enriched experience to virtually explore neighborhoods<\/u>\n\n<h2 class=\"wp-block-heading\">Search remains the best way to be found by consumers<\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"358\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.00-AM.png\" alt=\"\" class=\"wp-image-3988\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.00-AM.png 1562w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.00-AM-300x69.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.00-AM-1024x235.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.00-AM-768x176.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/Screenshot-2022-11-02-at-8.39.00-AM-1536x352.png 1536w\" sizes=\"auto, (max-width: 1562px) 100vw, 1562px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">One of the things we often hear from search advertisers is just how important Google Search is for reaching new customers.<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">There is no substitute for a consumer expressing a need for goods or services by searching for it on Google. We all take for granted that Google Search can organize the world\u2019s information to match our needs in a fraction of a second.<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Both intent and context can be critical to improving the customer and business value. This can only be driven by Google\u2019s advancements in machine learning.<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As we look forward to 2023, Search remains the best way for brands to be found by relevant consumers.<\/p>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>This article first appeared on\u00a0<a title=\"https:\/\/www.thinkwithgoogle.com\/\" contenteditable=\"false\" href=\"https:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Think with Google<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we look forward to 2023, Search remains the best way for brands to be found by relevant consumers.<\/p>\n","protected":false},"author":7,"featured_media":3984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-3983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Industry Leaders Share Their Thoughts on the Future of Search | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/top-industry-leaders-share-their-thoughts-on-the-future-of-search\/3983\/\" 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