{"id":4064,"date":"2022-11-15T08:30:38","date_gmt":"2022-11-15T13:30:38","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/11\/15\/meet-laeeb-the-fifa-world-cup-qatar-2022s-official-mascot\/"},"modified":"2022-11-15T08:30:38","modified_gmt":"2022-11-15T13:30:38","slug":"meet-laeeb-the-fifa-world-cup-qatar-2022s-official-mascot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/meet-laeeb-the-fifa-world-cup-qatar-2022s-official-mascot\/4064\/","title":{"rendered":"Meet La\u2019eeb, The FIFA World Cup Qatar 2022\u2019s Official Mascot!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Advertising Week<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The FIFA World Cup officially kicks off in Qatar on November 20 and <a href=\"https:\/\/www.fifa.com\/fifaplus\/en\/articles\/laeeb-is-revealed-as-qatars-fifa-world-cup-tm-mascot\" target=\"_blank\" rel=\"noopener\">La\u2019eeb<\/a> is ready to play! Wait, who\u2019s La\u2019eeb? He\u2019s the official mascot of the FIFA World Cup Qatar 2022!<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meet La&rsquo;eeb!<\/strong><\/h2><p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:embed {&quot;url&quot;:&quot;https:\/\/youtu.be\/_0OaO6dmxBA&quot;,&quot;type&quot;:&quot;video&quot;,&quot;providerNameSlug&quot;:&quot;youtube&quot;,&quot;responsive&quot;:true,&quot;className&quot;:&quot;wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;} &#8211;&gt;<br \/>\n&lt;figure class=&quot;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;&gt;&lt;div class=&quot;wp-block-embed__wrapper&quot;&gt;<br \/>\n<iframe loading=\"lazy\" title=\"Hi, I&amp;apos;m La&amp;apos;eeb\u2122! | Qatar 2022\u2122\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/_0OaO6dmxBA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n&lt;\/div&gt;&lt;\/figure&gt;<br \/>\n&lt;!&#8211; \/wp:embed &#8211;&gt;<\/p>\n<p>&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Arabic, La\u2019eeb means super-skilled player. La\u2019eeb is highly adventurous, curious, and fun. He brings the joy of football to everyone and encourages everyone to believe in themselves \u201cNow is All.\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Into the Mascot-verse With La&rsquo;eeb<\/strong><\/h2><p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:embed {&quot;url&quot;:&quot;https:\/\/youtu.be\/VVrha8BlP7Y&quot;,&quot;type&quot;:&quot;video&quot;,&quot;providerNameSlug&quot;:&quot;youtube&quot;,&quot;responsive&quot;:true,&quot;className&quot;:&quot;wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;} &#8211;&gt;<br \/>\n&lt;figure class=&quot;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;&gt;&lt;div class=&quot;wp-block-embed__wrapper&quot;&gt;<br \/>\n<iframe loading=\"lazy\" title=\"2022 FIFA World Cup: Mascot La&amp;apos;eeb welcomes the world to Qatar\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/VVrha8BlP7Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n&lt;\/div&gt;&lt;\/figure&gt;<br \/>\n&lt;!&#8211; \/wp:embed &#8211;&gt;<\/p>\n<p>&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most unique aspects of La\u2019eeb as a Qatar 2022 mascot is his unusual backstory. He is from a parallel universe better known as a mascot-verse.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The mascot-verse is meant to be somewhat indescribable. Those unfamiliar with it will be able to find former FIFA World Cup mascots from previous World Cup events. Some notable residents include Juanito from Mexico 1970, Goleo from Germany 2006, and Striker from United States 1994.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As La\u2019eeb explains in the video spot, FIFA World Cup mascots who accomplish their mission \u2014 helping humans play football \u2014 go to the mascot-verse for retirement. But there\u2019s something else humans should know about mascots.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/11\/laeeb-Qatar.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">See, mascots have been there since the very beginning of time. La\u2019eeb explains in the video mascots have been trying to reach out to humans for a long time and not always in the form of mascots either. Sometimes they\u2019re aliens, other times they are a Loch Ness Monster. The human nature of misinterpreting their visits means humans keep missing them.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">La\u2019eeb even argues that Newton\u2019s apple and the first dog in space were \u2014 you guessed it \u2014 mascots! Characters have always been hard at work trying to help humans achieve greatness. People may claim to have invented football \u2014 or fire, mathematics, and music \u2014 but La\u2019eeb insists it was mascots who taught humans these concepts.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt is in the language of the universe. It\u2019s within us. It binds us together. In our wombs, our first move is to kick. We yearn to innovate from that very movement onwards,\u201d says La\u2019eeb.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This time, we cannot forget what unites us and must commit to making this time different, knowing Now is All.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/11\/laeeb_Qatar_world_cup.png\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">As for La\u2019eeb, now is certainly his time to shine. The mascot revealed in the video he has tried to attend a few World Cups before it was his time and he got grounded a few times because of it. Not this year at FIFA World Cup Qatar 2022! Now the goals he scores \u2014 oops, I mean the humans score! \u2014 will be among some of his most famous contributions in football history.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Watch the FIFA World Cup starting November 20 through December 18, 2022 and keep up with La\u2019eeb on Facebook, Instagram, TikTok, Twitter, WhatsApp, and Snapchat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FIFA World Cup officially kicks off in Qatar on November 20 and La\u2019eeb is ready to play! Wait, who\u2019s La\u2019eeb? He\u2019s the official mascot of the FIFA World Cup Qatar 2022!<\/p>\n","protected":false},"author":7,"featured_media":4065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-4064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet La\u2019eeb, The FIFA World Cup Qatar 2022\u2019s Official Mascot! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-laeeb-the-fifa-world-cup-qatar-2022s-official-mascot\/4064\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet La\u2019eeb, The FIFA World Cup Qatar 2022\u2019s Official Mascot!\" \/>\n<meta property=\"og:description\" content=\"The FIFA World Cup officially kicks off in Qatar on November 20 and La\u2019eeb is ready to play! 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Wait, who\u2019s La\u2019eeb? 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