{"id":4097,"date":"2022-11-28T01:22:16","date_gmt":"2022-11-28T06:22:16","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/11\/28\/3-clues-to-the-mystery-of-creativity\/"},"modified":"2022-11-28T01:22:16","modified_gmt":"2022-11-28T06:22:16","slug":"3-clues-to-the-mystery-of-creativity","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/3-clues-to-the-mystery-of-creativity\/4097\/","title":{"rendered":"3 Clues to the Mystery of Creativity"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By <a href=\"https:\/\/www.robinlanda.com\/\"><em>Robin Landa<\/em><\/a><em>, Professor, Kean University USA<\/em><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Mystery surrounds many things. Take the Jersey Devil, for example, a ghastly flying horse with glowing red eyes, supposedly born to a \u201cwitch\u201d named Mother Leeds in colonial New Jersey. The Jersey Devil disappeared into the Pine Barrens of New Jersey and, according to legend, has haunted that special area ever since.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In <em>The Secret History of the Jersey Devil, <\/em>professors Brian Regal and Frank Esposito, my colleagues at Kean University, elucidate\u2013everything you think you know about the Jersey Devil is wrong.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Regal and Esposito explain that the namesake of New Jersey\u2019s hockey team\u2019s origins was not a product of witchcraft or a misbegotten union between a woman and the devil, but of political fights and \u201c<a href=\"https:\/\/www.press.jhu.edu\/books\/title\/11818\/secret-history-jersey-devil\">religious upheavals of colonial America. A product of innuendo and rumor, as well as scandal and media hype, the Jersey Devil enjoys a rich history involving land grabs, astrological predictions, mermaids and dinosaur bones, sideshows, Napoleon Bonaparte&#8217;s brother, a cross-dressing royal governor, and Founding Father Benjamin Franklin<\/a>.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Mystery shrouds the notion of creativity, as well. If you believe that creativity is an inborn golden nugget of genius that only the talented few possess, then everything you think you know about creativity is wrong. Sure, some people are predisposed to thinking creatively. Is it nature, nurture, or a combination thereof? I won\u2019t answer that fully here but what I will tell you from my own research as a professor of design and advertising and my teaching is that the people who exhibit creative thinking are also those who are prone to practicing extreme curiosity, noticing possibilities, and are intentional observers, mindful listeners, and open to multiple perspectives.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The secret? Some might be prone to these behaviors but anyone can acquire them and nurture creativity. No mystery there. Here\u2019s how.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let someone else take you there<\/strong>. Many years ago, my then beau Gary, wanted to go hiking in the <a href=\"https:\/\/www.nps.gov\/articles\/cascadesierra.htm\">Cascade Range<\/a> but my ideal vacation would have been museum hopping or tangoing in Buenos Aires. After much apprehension, I agreed to hike. All I can say is the views from Mount Rainier are spectacular. If you\u2019re heading to a museum with a friend, allow your friend to suggest which exhibits to see. Or if you\u2019re selecting music, a film or book, try a new genre. If you never read the science or tech section of the news, please give it a read. Be open to new experiences.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ask, \u201cWhat if\u2026?\u201d<\/strong> Think, \u201cI wonder what would happen if\u2026\u201d or \u201cIf only we could\u2026\u201d Imagine \u201cwhat if\u2026\u201d scenarios that are beyond your realm of experience. If you think about the great science fiction writers, you\u2019ll realize that they are posing these kinds of speculative questions in order to imagine other worlds and technology that we don\u2019t yet have.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Intentionally observe<\/strong>. What do observational comedian <a href=\"https:\/\/www.imdb.com\/name\/nm2345104\/\">Michelle Buteau<\/a>, inventor George de Mestral and Dr. Alexander Fleming have in common? Mindful observation. Buteau\u2019s humor allows you to look at the ordinary things in life in a new way. She takes something familiar but notices things we haven\u2019t. Tip: Listen to observational comedians\u2019 acts or read their writing.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you paid attention to your elementary school science teacher, you might recall the surprising story of the discovery of penicillin\u2014one that surprised Alexander Fleming himself. When Fleming, a physician and scientist, returned from vacation to his untidy laboratory, he observed something that others might have missed\u2014a mold (called Penicillium) had contaminated one of his Petri dishes containing colonies of <em>Staphylococcus aureus<\/em> (a bacteria). Fleming examined the mold and set a <em>goal<\/em>\u2014to determine why it prevented the normal growth of the staphylococci. He went on to experiment and research.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ceoworld.biz\/2022\/09\/26\/8-ways-you-can-set-your-goals-by-thinking-creatively\/\">When you\u2019re observant<\/a>, what you see, hear, notice, or investigate might trigger a significant thought. Take George de Mestral. You might not recognize his name, but you\u2019ve heard of Velcro, a combination of \u201cvelvet\u201d and \u201ccrochet\u201d (which means \u201chook\u201d in French). While walking in the woods, de Mestral noticed that his pants and his Irish Pointer\u2019s hair were covered in burs from a burdock plant. Curious, he studied the burs under a microscope to realize that they bind themselves to almost any fabric, even to dog hair. \u201c<a href=\"https:\/\/www.velcro.com\/blog\/2016\/11\/an-idea-that-stuck-how-george-de-mestral-invented-the-velcro-fastener\/\">His idea was to take the hooks he had seen in the burs and combine them with simple loops of fabric. The tiny hooks would catch in the loops, and things would just, well, come together.<\/a>\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Like observational comedians, you might be good at recognizing a phenomenon in the environment or in people\u2019s behaviors. You can recognize a characteristic of human behavior because you\u2019re observant and always seeking to understand human behavior. A prepared mind recognizes this kind of phenomenon.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Respectfully wander through the New Jersey Pine Barrens\u2019 forests to find a <a href=\"https:\/\/pinelandsalliance.org\/learn-about-the-pinelands\/pinelands-overview\/\">surprising variety of scenery, habitats and species in this island of biodiversity<\/a>, but you won\u2019t encounter the Jersey Devil. Now you know that there is a fascinating secret history of the Jersey Devil and a precious ecosystem in the great state of New Jersey. What\u2019s more, creativity still might hold mystery for some, but you know it\u2019s yours for the taking.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.robinlanda.com\/\"><em>Robin Landa<\/em><\/a><em> is a distinguished professor at Kean University USA and a globally recognized ideation expert. She is a well-known \u201ccreativity guru\u201d and a best-selling author of books on creativity, design, and advertising, including<\/em> <a href=\"https:\/\/www.routledge.com\/Strategic-Creativity-A-Business-Field-Guide-to-Advertising-Branding-and\/Landa\/p\/book\/9781032137797\"><strong><em>Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design<\/em><\/strong><\/a><em> and<\/em> <a href=\"https:\/\/www.robinlanda.com\/the-new-art-of-ideas\"><strong><em>The New Art of Ideas: Unlock Your Creative Potential<\/em><\/strong><\/a><strong><em><\/p>\n\n\n\n\n<u>. <\/u>\n<p class=\"wp-block-paragraph\"><\/em><\/strong><em>She has won numerous awards and The Carnegie Foundation counts her among the &#8220;Great Teachers of Our Time.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Respectfully wander through the New Jersey Pine Barrens\u2019 forests to find a surprising variety of scenery, habitats and species in this island of biodiversity, but you won\u2019t encounter the Jersey Devil.<\/p>\n","protected":false},"author":7,"featured_media":4098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[7],"topics":[2],"class_list":["post-4097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Clues to the Mystery of Creativity | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-clues-to-the-mystery-of-creativity\/4097\/\" \/>\n<meta property=\"og:locale\" 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