{"id":41,"date":"2020-12-08T08:30:21","date_gmt":"2020-12-08T13:30:21","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2020\/12\/08\/finding-new-founders-for-a-better-world\/"},"modified":"2020-12-08T08:30:21","modified_gmt":"2020-12-08T13:30:21","slug":"finding-new-founders-for-a-better-world","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/finding-new-founders-for-a-better-world\/41\/","title":{"rendered":"Finding New Founders for a Better World"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376258 = window.plc376258 || 0;\n            document.write('<' + 'div id=\"placement_376258_' + plc376258+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376258, [300,250], 'placement_376258_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376258++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><strong><em>Mickey Paxton is a freelance ECD and longtime advertising agency executive<\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We are now at a point where technology\u00a0is outpacing\u00a0humanity.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Efficiency, convenience, and speed come at the expense of the truth, empathy, and interactions critical to human beings. We\u2019ve become more impressed with economics than human progress. The corporate C-Suite power-hungry autocrats are as soulless as the algorithms that rule our lives. The dystopia we\u2019ve created is destroying the very nature of being a compassionate human being. But there\u2019s still good news.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">I recently sat down with James Vincent to discuss this topic, and how his\u00a0partnership\u00a0FNDR (that\u2019s \u2018founder&#8217; without the vowels) can help us reverse the path of self-destruction we\u2019ve created for ourselves.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For those of you who don\u2019t know James Vincent, he founded TBWA Arts Lab with Ad Industry icon Lee Clow for Chiat Day. He worked directly with Steve Jobs for over a decade, helping him stage the launch of iTunes and the iPod,\u00a0as well as the iPhone and iPad, and so\u00a0literally changing the world with technology that improves the human condition. Vincent believes there are some companies, like Apple, who understand that social contracts with a value system are what people\u00a0value. They will be able to take us into a future that doesn\u2019t abuse our privacy and ruin our world completely.\u00a0 Because when you\u2019re meaningful in culture, you\u2019re sustainable in business.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\">After working with the Godfather of tech founders, Vincent was now ready to help new visionaries create a more sustainable, conscientious business model post-Covid 19. His partners from a past life hail from some of the most inspiring companies in the world. Steve Butler is the idealist; he\u2019s an expert at connecting a brand&#8217;s essence with its core storytelling.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Rebekah Jefferies plays the role of a realist, always involved in entrepreneurial pursuits. Nick Barham is a structuralist, understanding how the shifting patterns of human behavior can create real business evolution. Together, these principles are committed to embracing the narrative of technology with one that improves the human condition.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">After Apple, the partners worked together\u00a0with Brian Chesky on the launch of Airbnb,\u00a0and decided to build\u00a0FNDR\u00a0together\u00a0in 2017 and\u00a0have since\u00a0worked with Snap, Glossier, Farfetch, Airtable, and many more.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This won\u2019t work with companies like Uber or Facebook. Vincent\u00a0prefers not to\u00a0work with Facebook because\u00a0Zuckerberg as founder,\u00a0doesn\u2019t\u00a0seem to\u00a0give a f%#K.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Vincent believes Facebook allows behavior that takes away from the human condition. It allows hate, lies, and deceit; it encourages the worst in humanity, without accepting the responsibility of its creation.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The theory is that Covid-19 has accelerated the digital process ahead at least 10 years.\u00a0Is it 2030 already?\u00a0If you look at New York with no cars and no people, you realize we don\u2019t have\u00a0well planned\u00a0micro-mobility solutions, and not many schools are successfully doing online learning.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We thought there was a scientific revolution 500 years ago when we overtook nature, but nature is smarter than we are. We didn&#8217;t invent stem cells. We didn&#8217;t invent DNA sequences. It was always there. There&#8217;s an openness now because of the ravaging of nature, and because of the massive systemic failures in the leadership of the companies, we trusted. The future is about commerce leading us out of these things because the government, healthcare, and education are all failing us.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">FNDR has now moved from being a little\u00a0VC start-up\u00a0helper to\u00a0working with\u00a0a select group of\u00a0high growth, founder-led\u00a0companies find their intentional narrative to solve the mega problems of the day,\u00a0many\u00a0that Covid-19 has\u00a0further\u00a0revealed.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Vincent believes they\u00a0are transitioning into an \u201cAge of Consideration.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">FNDR is looking to move founders away from moving fast and breaking things, to moving carefully and making things.\u00a0They worked with Good RX on\u00a0correcting the flaws of a failing healthcare system. They worked with Bumble\u00a0on women building stronger relationships, by\u00a0women make the first move. They work with Spin, on\u00a0creating the software platform for cities to flow better, having just\u00a0got bought by Ford. They worked with\u00a0Allonia\u00a0using biology to get rid of \u201cforever chemicals.\u201d They\u2019re helping\u00a0Oatly\u00a0become one of the world\u2019s most sustainable brands.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The world needs better founders right now. Let\u2019s hope Vincent and his team are able to find them before we descend further into the robotic oblivion where our world becomes void of humanity, feeling, and emotional wellbeing.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376259 = window.plc376259 || 0;\n            document.write('<' + 'div 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outpacing\u00a0humanity.<\/p>\n","protected":false},"author":7,"featured_media":42,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Finding New Founders for a Better World | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/finding-new-founders-for-a-better-world\/41\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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