{"id":4117,"date":"2022-11-30T01:46:38","date_gmt":"2022-11-30T06:46:38","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/11\/30\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/"},"modified":"2022-11-30T01:46:38","modified_gmt":"2022-11-30T06:46:38","slug":"to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/","title":{"rendered":"To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By <a href=\"https:\/\/www.flox.live\/?gclid=Cj0KCQiA1NebBhDDARIsAANiDD22wvzSxYFmtdp7RbEKoCLNnSTZBG-7U4LCDXfdQ81ft8v64StOsZgaAiYxEALw_wcB\">Flox<\/a> founders\u00a0Alistair Bryan\u00a0and Jaie Genadt<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Since the carbon footprint of COP26 was considered to be as much as <a href=\"https:\/\/www.scotsman.com\/news\/environment\/cop26-carbon-footprint-of-cop26-in-glasgow-more-than-double-that-of-cop25-3453546\">twice<\/a> that of COP25, and flight use (necessarily) soaring for COP27 in remote Sharm El Sheikh, traveling to events of any type has come under increased scrutiny. So much so that campaigners are <a href=\"https:\/\/www.independent.co.uk\/climate-change\/news\/climate-protesters-bikes-cop27-summit-b2218905.html\">arguing<\/a> for a tax on people who fly a lot, as well as those using private jets.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With this political idea gaining traction in some EU countries &#8211; for example, France <a href=\"https:\/\/www.forbes.com\/sites\/alexledsom\/2022\/04\/03\/france-travel-many-short-haul-flights-outlawed-from-april\/?sh=12d3b8f07618\">banned<\/a> the use of domestic short haul flights from April 2022, if a train or bus alternative of two and a half hours or less exists &#8211; many firms are looking at ways to reduce their Scope 3 emissions by slashing travel. Zoom fatigue is real and most of us as re-embracing the presence and proximity with other delegates that physical events give us, many are looking for a way to have the best of both worlds: the ability to be there, but without damaging the environment even more.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Step forward the metaverse. Don\u2019t worry, I\u2019m not about to suggest you buy 20,000 VR headsets and ship them to delegates. Nor am I suggesting you step into some Meta controversy. Instead, virtual events, such as those run by Flox, offer a way to meet and engage with colleagues and peers across the globe in VR, from your laptop or tablet without a headset. A little like Roblox or even Fortnite, your avatar &#8211; complete with your physical likeness &#8211; inhabit 3D space.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With global brands like Molson Coors already shifting some of their global events to virtual ones, or extending them to hybrid versions to cut costs &#8211; as well as boost sustainability, diversity and inclusion &#8211; what are the key motivations for doing so?<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Physical events emit too much carbon dioxide<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">With around 1.5 billion people attending events every year (Event Industry Council: Global<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Meeting Significance), the carbon footprint is significant. Building sets, setting up the stages, transporting all the equipment, providing food and drink and people traveling, often long distances to the events and finding accommodation, not to mention the use of virgin and single-use plastics in-event\u2026it all adds up to a Gordian knot of unsustainable supply chain issues.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">There are ways to decrease the impact and ISO14001 has helped with standard setting for this.\u00a0 Increasingly to meet the challenge of the climate crisis however, companies will need to find ways to reduce this impact, as part of their commitment to Scope 3.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Environmental reporting is increasing <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Though COP is in the headlines once again, focus on the environmental footprint of events is increasing, with organisations &#8211; and their sustainability claims &#8211; under increasingly intense scrutiny. Take the Qatar World Cup 2022. The Carbon Market Watch\u2019s report into Qatar 2022&#8217;s climate credentials, said that carbon neutrality claims were &#8220;misleading and dishonest about the true climate impact that the event will have.&#8221; Indeed, more experts have echoed this to sour the organisers\u2019 carbon neutrality narrative.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For corporates, the UN is currently asking 200 top global companies to start to report on the environmental impact of their events. UNFCCC and UNENV are due to issue frameworks to the event industry on measuring impact.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Encouragingly, a\u00a0<a href=\"https:\/\/www.nature.com\/articles\/s41467-021-27251-2%23Ack1\">recent Cornell University study<\/a>\u00a0found that switching from in-person to virtual and hybrid conferencing has significant emissions reduction benefits\u2014moving to virtual can reduce the carbon footprint by 94%, and for hybrid, by 67% (while maintaining more than 50% in-person attendance).<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Virtual events are making Zoom look as modern as fax machines<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Thankfully the technology available to make virtual events a viable alternative is here. Virtual events offer attendees presence and proximity of being in the same space (unlike Zoom\u2019s separate space), albeit with an avatar of your choice. Of course, today, that avatar can have a brilliant likeness of your face, adding to the \u2018as real\u2019 feeling.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For some it can take a little getting used to at first, though not for those who play Fortnite, Roblox or even Call of Duty online with friends scattered around town, country or the world.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Many people who we work with at FLOX, including the senior marketing team Molson Coors, think it\u2019s the future. You can quickly get all the people that you need in one virtual space, without the travel, cost or jet lag. For another large global drinks brand, we held an event which had a huge sustainability impact. Based on the average attendee of its physical event, we saved 338 metric tonnes of CO2 (750kgs), with 2,800 people attending virtually.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now.<\/p>\n","protected":false},"author":7,"featured_media":4118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[6],"topics":[2],"class_list":["post-4117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tech","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why\" \/>\n<meta property=\"og:description\" content=\"Whether it\u2019s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T06:46:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/abstract-digital-people-connected-with-5g-signal.jpg_s1024x1024wisk20cER1TQuTAFbN55_DUjVFRKMtzTN_JEmVVnWSNe6nCD40.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why\",\"datePublished\":\"2022-11-30T06:46:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/\"},\"wordCount\":799,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/11\\\/abstract-digital-people-connected-with-5g-signal.jpg_s1024x1024wisk20cER1TQuTAFbN55_DUjVFRKMtzTN_JEmVVnWSNe6nCD40.jpg\",\"keywords\":[\"Tech\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/\",\"name\":\"To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/11\\\/abstract-digital-people-connected-with-5g-signal.jpg_s1024x1024wisk20cER1TQuTAFbN55_DUjVFRKMtzTN_JEmVVnWSNe6nCD40.jpg\",\"datePublished\":\"2022-11-30T06:46:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/11\\\/abstract-digital-people-connected-with-5g-signal.jpg_s1024x1024wisk20cER1TQuTAFbN55_DUjVFRKMtzTN_JEmVVnWSNe6nCD40.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/11\\\/abstract-digital-people-connected-with-5g-signal.jpg_s1024x1024wisk20cER1TQuTAFbN55_DUjVFRKMtzTN_JEmVVnWSNe6nCD40.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Abstract digital people \\\/ virtual meeting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\\\/4117\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/","og_locale":"en_US","og_type":"article","og_title":"To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why","og_description":"Whether it\u2019s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/","og_site_name":"AW360","article_published_time":"2022-11-30T06:46:38+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/abstract-digital-people-connected-with-5g-signal.jpg_s1024x1024wisk20cER1TQuTAFbN55_DUjVFRKMtzTN_JEmVVnWSNe6nCD40.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why","datePublished":"2022-11-30T06:46:38+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/"},"wordCount":799,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/abstract-digital-people-connected-with-5g-signal.jpg_s1024x1024wisk20cER1TQuTAFbN55_DUjVFRKMtzTN_JEmVVnWSNe6nCD40.jpg","keywords":["Tech"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/","name":"To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/abstract-digital-people-connected-with-5g-signal.jpg_s1024x1024wisk20cER1TQuTAFbN55_DUjVFRKMtzTN_JEmVVnWSNe6nCD40.jpg","datePublished":"2022-11-30T06:46:38+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/abstract-digital-people-connected-with-5g-signal.jpg_s1024x1024wisk20cER1TQuTAFbN55_DUjVFRKMtzTN_JEmVVnWSNe6nCD40.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/11\/abstract-digital-people-connected-with-5g-signal.jpg_s1024x1024wisk20cER1TQuTAFbN55_DUjVFRKMtzTN_JEmVVnWSNe6nCD40.jpg","width":1600,"height":900,"caption":"Abstract digital people \/ virtual meeting"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/to-make-events-sustainable-and-support-your-esg-goals-travel-to-the-metaverse-3-reasons-why\/4117\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"To Make Events Sustainable and Support Your ESG Goals, \u2018Travel\u2019 to the Metaverse \u2013 3 Reasons Why"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/4117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=4117"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/4117\/revisions"}],"predecessor-version":[{"id":15343,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/4117\/revisions\/15343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/4118"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=4117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=4117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=4117"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=4117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}