{"id":4154,"date":"2022-11-28T09:12:24","date_gmt":"2022-11-28T14:12:24","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/11\/28\/where-to-start-a-health-and-wellness-ecosystem-for-your-brand\/"},"modified":"2022-11-28T09:12:24","modified_gmt":"2022-11-28T14:12:24","slug":"where-to-start-a-health-and-wellness-ecosystem-for-your-brand","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/where-to-start-a-health-and-wellness-ecosystem-for-your-brand\/4154\/","title":{"rendered":"Where to Start: A Health and Wellness Ecosystem for Your Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Becky Johnson, Advertising Week Contributor<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">There isn\u2019t a brand in existence that doesn\u2019t need to implement health and wellness into its identity from the inside out, starting with its own employees and internal culture and sharing that self-love out to its customers. Start that journey here with the <a href=\"https:\/\/advertisingweek.com\/healthlinemedia\">Healthline Media Hub<\/a>. If you\u2019re new to the Hub, you have options on where to begin.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">VIDEOS ON DEMAND (VOD)<\/h2>\n<p class=\"wp-block-paragraph\">Healthline Media wants to meet you where you need to be with VOD.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Kick off with <a href=\"https:\/\/advertisingweek.com\/sum-of-the-parts-how-micro-changes-lead-to-macro-wellness-effects\/\">watching Sum of the Parts: How Micro Changes Lead to Macro Wellness Effects<\/a>. Gabe Howard, Podcast Host &#038; Chronic Condition Advocate at Inside Mental Health Podcast lends us his humor as he moderates a panel with Dr. Jenny Yu, MD FACS, Head of Medical Affairs at Healthline Media, Karina Kogan, CMO of \u014cura, and Mark Mullet, Co-Founder &#038; Co-CEO of ob\u00e9. Dr. Jenny, Karina and Mark talk about meeting the customer where they are, listening when they say they want more from a service or product, and being careful to \u201ccut the data\u201d more than one way, as Mark put it.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Next, try <a href=\"https:\/\/advertisingweek.com\/the-beauty-of-intersectionality\/\">The Beauty of Intersectionality<\/a> and <a href=\"https:\/\/advertisingweek.com\/a-recipe-for-tomorrow-bridging-culture-and-nutrition\/\">A Recipe for Tomorrow<\/a> videos. Don\u2019t miss Tyler Rochwerg, Senior Brand Manager at Neutrogena\u2019s quote in The Beauty of Intersectionality, \u201cThe office is a dangerous place from which to view the business.\u201d You\u2019ll find even more in the Hub.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">ARTICLES<\/h2>\n<p class=\"wp-block-paragraph\">After watching the VOD <a href=\"https:\/\/advertisingweek.com\/a-recipe-for-tomorrow-bridging-culture-and-nutrition\/\">A Recipe for Tomorrow<\/a>, read the in-depth companion article piece, <a href=\"https:\/\/advertisingweek.com\/how-cultural-understanding-brings-more-people-to-the-table-in-nutrition-and-overall-well-being\/\">How Cultural Understanding Brings More People to the Table, in Nutrition and Overall Well-Being<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">There are also informative articles shared in the Hub that Healthline Media has published elsewhere, like this piece on Forbes called <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/04\/28\/why-brands-should-take-a-whole-person-approach-to-marketing-and-how-to-do-so-effectively\/?sh=1b45a5b6f319\">Why Brands Should Do A Whole-Person Approach to Marketing \u2013 And How to Do So Effectively<\/a>.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">REPORTS<\/h2>\n<p class=\"wp-block-paragraph\">Healthline Media shares many reports and insights for free.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Take advantage of Healthline Media\u2019s curated audience data and insights and download the <a href=\"https:\/\/advertisingweek.com\/small-steps-for-maximum-impact-in-health-wellness\/\">reports, <\/a><a href=\"https:\/\/advertisingweek.com\/small-steps-for-maximum-impact-in-health-wellness\/\">Small Steps for Maximum Impact in Health &#038; Wellness <\/a>and <a href=\"https:\/\/advertisingweek.com\/rebuilding-consumer-trust-in-skincare\/\">Rebuilding Consumer Trust in Skincare<\/a>, which are both explored in Healthline Media\u2019s VOD panels from Advertising Week.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/advertisingweek.com\/healthlinemedia\">Healthline Media Content Hub on advertisingweek.com<\/a> is purposefully built to be informationally holistic. Each piece written, every video chosen and all of the guests invited show Healthline Media\u2019s mindful intent towards a clean, organized, congruent hub that represents both our focus on real human needs and our ability to bridge our partner resources to people in need.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There isn\u2019t a brand in existence that doesn\u2019t need to implement health and wellness into itsidentity from the inside out, starting with its own employees and internal culture, and sharing that self-love out to its customers.<\/p>\n","protected":false},"author":7,"featured_media":4155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-4154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Where to Start: A Health and Wellness Ecosystem for Your Brand | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/where-to-start-a-health-and-wellness-ecosystem-for-your-brand\/4154\/\" \/>\n<meta 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