{"id":4229,"date":"2022-12-12T10:16:16","date_gmt":"2022-12-12T15:16:16","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/12\/12\/lidl-bear-becomes-the-unexpected-star-in-lidls-holiday-campaign\/"},"modified":"2022-12-12T10:16:16","modified_gmt":"2022-12-12T15:16:16","slug":"lidl-bear-becomes-the-unexpected-star-in-lidls-holiday-campaign","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/lidl-bear-becomes-the-unexpected-star-in-lidls-holiday-campaign\/4229\/","title":{"rendered":"\u201cLidl Bear\u201d Becomes The Unexpected Star In Lidl\u2019s Holiday Campaign"},"content":{"rendered":"\n

By Heather Taylor, Advertising Week<\/em><\/p>\n\n\n\n\n\n

It all started with a shrunken jumper. In the new Lidl GB<\/a> holiday ad campaign, a dad\u2019s once human-sized jumper is accidentally shrunk in the wash. The daughter quickly put it on her stuffed teddy bear. The moment the jumper fitted the teddy bear, a star was born. A stuffed star known as the Lidl Bear.<\/p>\n\n\n\n\n\n\n\n

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As the advert\u2019s voiceover narration declares, retail chain company Lidl never planned to create a Christmas character. But the Lidl jumper chose this teddy bear and it is about to experience the highs and lows of celebrity like no other stuffed animal has before.<\/p>\n\n\n\n\n

The Lidl Bear Skyrockets To Fame!<\/strong><\/h2>\n

\u201cThe Story of Lidl Bear\u201d follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.<\/p>\n\n\n\n\n\n

Lidl notices the Lidl-branded jumper on the bear and gives it the spotlight in its branded social media and advertising campaigns. Before long, the Lidl Bear is hitting the red carpet and starring as the cover story on magazines.<\/p>\n\n\n\n\n\n\n\n

The Lidl Bear also begins to lean into celebrity. A bit too much, I\u2019m afraid. We see the teddy board private jets and start wearing sunglasses with the jumper. As Lidl Bear watches a morning show interview featuring its owner, the little girl who misses her teddy bear, the Lidl Bear character starts to shake. Its face remains perfectly emotionless, but something is tugging on the teddy\u2019s heart.<\/p>\n\n\n\n\n\n\n\n

On Christmas Day, the daughter wakes up to find everything she had wished for in her home. A table full of tasty food and a big hug from the Lidl Bear, who parachuted safely from the plane and back into her home.<\/p>\n\n\n\n\n


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