{"id":4284,"date":"2022-12-28T23:44:28","date_gmt":"2022-12-29T04:44:28","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/12\/28\/the-mms-spokescandies-head-to-super-bowl-lvii-for-a-legendary-return\/"},"modified":"2022-12-28T23:44:28","modified_gmt":"2022-12-29T04:44:28","slug":"the-mms-spokescandies-head-to-super-bowl-lvii-for-a-legendary-return","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-mms-spokescandies-head-to-super-bowl-lvii-for-a-legendary-return\/4284\/","title":{"rendered":"The M&#038;M\u2019S Spokescandies Head To Super Bowl LVII For a \u201cLegendary\u201d Return"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Advertising Week<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots \u2014 specifically spokescandies.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/12\/Mars_2023_MMS_SuperBowl.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mars announced on December 22, 2022, the M&#038;M\u2019S brand and its mascots, are returning for the Super Bowl.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Will Happen In The Game Day Spot?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Over the years, the M&#038;M\u2019S have enjoyed some of Super Bowl\u2019s most celebrated Game Day commercials. Memorable spots included 2021\u2019s \u201cCome Together\u201d commercial starring actor Dan Levy and 2018\u2019s \u201cHuman\u201d where Red wishes to be turned into a human and transforms into actor Danny DeVito.<\/p>\n\n\n\n\n<p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:embed {&quot;url&quot;:&quot;https:\/\/youtu.be\/Uth5Vt6bc-M&quot;,&quot;type&quot;:&quot;video&quot;,&quot;providerNameSlug&quot;:&quot;youtube&quot;,&quot;responsive&quot;:true,&quot;className&quot;:&quot;wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;} &#8211;&gt;<br \/>\n&lt;figure class=&quot;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;&gt;&lt;div class=&quot;wp-block-embed__wrapper&quot;&gt;<br \/>\n<iframe loading=\"lazy\" title=\"M&amp;M&amp;apos;s Super Bowl Commercial 2018 Danny DeVito Human\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/Uth5Vt6bc-M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n&lt;\/div&gt;&lt;\/figure&gt;<br \/>\n&lt;!&#8211; \/wp:embed &#8211;&gt;<\/p>\n<p>&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Thus far, we know the M&#038;M\u2019S return to the Super Bowl will be summed up in one word: legendary.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMars has delivered some of the most buzz-worthy Super Bowl moments over the years, and we&#8217;re inspired by the M&#038;M&#8217;S brand being back in the mix in a new way for 2023,&#8221; said Gabrielle Wesley, Chief Marketing Officer at Mars Wrigley North America.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;M&#038;M&#8217;S brings people together through the power of fun to foster belonging, with universal humor that entertains fans in a way only a globally loved and legendary brand like M&#038;M&#8217;S can. The latest campaign extends our purposeful work over the last year but is rooted in a new creative territory and we can&#8217;t wait for our fans to see what&#8217;s about to unfold.&#8221;<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If this new campaign is said to be legendary and purposeful, I think it\u2019s safe to place your bets the new M&#038;M, Purple, will be in the Game Day commercial. Purple is the newest addition to the M&#038;M\u2019S spokescandies. She made her debut in September 2022 as the first new character in a decade.<\/p>\n\n\n\n\n<p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:embed {&quot;url&quot;:&quot;https:\/\/youtu.be\/E_B4Oz4CPu0&quot;,&quot;type&quot;:&quot;video&quot;,&quot;providerNameSlug&quot;:&quot;youtube&quot;,&quot;responsive&quot;:true,&quot;className&quot;:&quot;wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;} &#8211;&gt;<br \/>\n&lt;figure class=&quot;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;&gt;&lt;div class=&quot;wp-block-embed__wrapper&quot;&gt;<br \/>\n<iframe loading=\"lazy\" title=\"Purple - \u201cI\u2019m just gonna be me\u201d (Official Video)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/E_B4Oz4CPu0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n&lt;\/div&gt;&lt;\/figure&gt;<br \/>\n&lt;!&#8211; \/wp:embed &#8211;&gt;<\/p>\n<p>&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d start guessing now what these fun-loving mascots will be up to on Game Day, but let\u2019s wait for the teaser spots to drop. Can\u2019t wait to see new and familiar M&#038;M\u2019S together during the Super Bowl again!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots \u2014 specifically spokescandies.<\/p>\n","protected":false},"author":7,"featured_media":4285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-4284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The M&amp;M\u2019S Spokescandies Head To Super Bowl LVII For a \u201cLegendary\u201d Return | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-mms-spokescandies-head-to-super-bowl-lvii-for-a-legendary-return\/4284\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The M&amp;M\u2019S Spokescandies Head To Super Bowl LVII For a \u201cLegendary\u201d Return\" \/>\n<meta property=\"og:description\" content=\"It\u2019s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! 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