{"id":4327,"date":"2023-01-10T01:56:58","date_gmt":"2023-01-10T06:56:58","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/01\/10\/what-media-companies-need-to-know-about-employee-engagement-during-a-time-of-crisis-and-redundancies\/"},"modified":"2023-01-10T01:56:58","modified_gmt":"2023-01-10T06:56:58","slug":"what-media-companies-need-to-know-about-employee-engagement-during-a-time-of-crisis-and-redundancies","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/what-media-companies-need-to-know-about-employee-engagement-during-a-time-of-crisis-and-redundancies\/4327\/","title":{"rendered":"What Media Companies Need To Know About Employee Engagement During A Time of Crisis and Redundancies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Cate Murden, CEO of <a title=\"https:\/\/www.pushmindandbody.com\/\" contenteditable=\"false\" href=\"https:\/\/www.pushmindandbody.com\/\">PUSH Mind and Body<\/a><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The media industry is dealing with significant change and uncertainty. As companies like Twitter and META announce mass redundancies, staff within the media industry are more worried than ever about the stability of their careers.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This fear is only compounded by the prevailing effects of the pandemic and the changing nature of work. Collectively, employees are more stressed than ever before, with mental health taking a significant hit.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">At PUSH Mind and Body, we recently surveyed employees, middle managers and c-suite executives at media companies in the UK. We found that, since the pandemic, 88% of managers say teams have faced \u201cstress\u201d and \u201canxiety\u201d, while a further 63% say teams are experiencing a \u201ccommunication breakdown\u201d and are suffering from \u201cburnout\u201d.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">To overcome these turbulent times, organisations need to recognise that uncertainty can also hold the key to growth. However, positive change won\u2019t happen by itself. Growth, change and innovation require a certain set of conditions to occur.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll explore how media companies can support employees and equip them with the right conditions, not just to survive \u2013 but to truly thrive during a time of crisis.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, if redundancies are inevitable, we\u2019ll discuss why it\u2019s so important to maintain good relationships with these people and help them get back on their feet.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Employees need support from managers<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Given the escalating economic crisis, a sharp increase in cost-of-living and a spate of redundancies in the media sector, employees are now facing a tumultuous and uncertain time.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The pivot to remote and hybrid working has fundamentally changed how businesses operate but companies haven\u2019t implemented the right environment to allow people to thrive, nor have managers equipped employees with the right skills and behaviours needed to navigate a crisis.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This isn\u2019t just a matter of opinion. It\u2019s backed by hard data.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For example, we asked employees at media companies what skills and behaviours they need to make hybrid work at a time of crisis better. 88% of employees want \u201cadvice from managers on how to switch off\u201d and \u201cstrategies to deal with loneliness\u201d, while 41% are seeking \u201cbetter communication\u201d and more than a quarter (26%) want \u201cburnout support\u201d.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These problems stem from a lack of organisational willingness to support employees and prioritise wellbeing, particularly at a time when already damaged people are being asked to operate in an entirely new framework.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Clearly, a new solution is needed if organisations can hope to remedy the problem at hand.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Helping the existing workforce deal with change and uncertainty<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Mounting social and economic pressure places a significant burden on mentally bruised people to adapt, evolve and thrive on their own accord.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Since the pandemic, more than a quarter of employees (28%) say work has gone down in their list of priorities. At the same time, \u201cself-care\u201d has more than doubled in its importance to employees, jumping from just 14% pre-pandemic to 38% post-pandemic.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">People are crying out for engagement, support and to be heard.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Uncertainty is one of the root causes of anxiety, so media companies must find ways to implement preventative mental health training that gives people the tools needed to manage their minds through continual volatility.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This is the next best thing to having a superpower and enables people to \u201cthink better\u201d and \u201cfeel better\u201d when life throws them a curveball.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For companies that want to improve the performance of the existing workforce, we must embrace skills that go against the traditional walls of safety we have built around ourselves.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This means embracing behaviours that enable a growth mindset, such as:<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li>Looking at failure as a learning experience and creating an environment where failure is accepted<\/li>\n \t<li>Embracing curiosity and using this to drive innovation, rather than trying to control or assess everything with assumptions and judgments<\/li>\n \t<li>Instilling confidence within employees to form deep, meaningful relationships, deal with conflict effectively and speak up for themselves<\/li>\n \t<li>Creating a culture of self-acceptance where people will stop fighting what is and stay focused on the future<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>How to look to the future if redundancies are inevitable<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">If media companies are forced to make tough decisions regarding redundancies in the coming months, then support for employees shouldn\u2019t be an after-thought.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Instead, find ways to help people get back into a fulfilling career. Here are some quick-win strategies to support employees during a lay-off:<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li>Openly and honestly communicate the situation<\/li>\n \t<li>Walk people through the shock of redundancy and explain how the brain copes with change to help them reframe and resize their life, ambitions and outlook<\/li>\n \t<li>Take some time to help them with financial planning amidst changing circumstances<\/li>\n \t<li>Reset the individual&rsquo;s purpose, values and mindset<\/li>\n \t<li>Help refine their interview techniques, tactics and presence<\/li>\n \t<li>Provide advice on personal brand and identity, with practical tools such as helping to develop their LinkedIn profile<\/li>\n \t<li>Invest in personalised mental health and wellbeing support<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">At PUSH Mind and Body, we have created a new service called \u201cLook to the Future\u201d, which is an in-person day programme of modules which take people through the pathway of shock and grief at being let go, how the brain copes with change and then how to reframe and resize their life, ambitions, outlook, finances and personal marketing to get them back into a fulfilling career.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These efforts will positively impact the employer brand, create brand advocates (even during a time of stress and uncertainty) and lets the rest of the organisation know that the company truly cares about its people \u2013 even after they have been let go.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If media companies can get this right and ensure employees are prepared to face whatever the future brings, then the organisation will be better equipped to ride the next wave of uncertainty and be more innovative than ever before.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis.<\/p>\n","protected":false},"author":7,"featured_media":4328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-4327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Media Companies Need To Know About Employee Engagement During A Time of Crisis and Redundancies | AW360<\/title>\n<meta name=\"robots\" content=\"index, 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