{"id":4357,"date":"2023-01-13T14:45:15","date_gmt":"2023-01-13T19:45:15","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/01\/13\/from-spend-to-staffing-a-holistic-look-at-connected-tv-advertising\/"},"modified":"2023-01-13T14:45:15","modified_gmt":"2023-01-13T19:45:15","slug":"from-spend-to-staffing-a-holistic-look-at-connected-tv-advertising","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-spend-to-staffing-a-holistic-look-at-connected-tv-advertising\/4357\/","title":{"rendered":"From Spend to Staffing: A Holistic Look at Connected TV Advertising"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.<\/h2>\n<p class=\"wp-block-paragraph\">Connected TV (CTV) usage is on the up. Consumers are cutting cords and transitioning to streaming services in ever-increasing numbers \u2014 an estimated 109.3 million households will view content on CTV in 2022.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Connected TV will continue to grow in popularity with consumers, so advertisers need to learn how to best use the platform. To accomplish this, you must have a holistic understanding of CTV advertising \u2014 the challenges, the opportunities, how it has improved and where it\u2019s headed in the future.\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This report by MNTN provides you with these teachings and more. Download your copy today to get ahead of your competition.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Complete the form to download this report.<\/strong><\/h3>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21007392\",\n    formId: \"863b7771-00cc-40b5-8132-38060c26ba85\"\n  });\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.<\/p>\n","protected":false},"author":7,"featured_media":4358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[12],"topics":[2],"class_list":["post-4357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-report","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Spend to Staffing: A Holistic Look at Connected TV Advertising | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-spend-to-staffing-a-holistic-look-at-connected-tv-advertising\/4357\/\" \/>\n<meta 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