{"id":4392,"date":"2023-01-23T09:17:16","date_gmt":"2023-01-23T14:17:16","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/01\/23\/game-on-mr-peanut-is-heading-to-super-bowl-lvii\/"},"modified":"2023-01-23T09:17:16","modified_gmt":"2023-01-23T14:17:16","slug":"game-on-mr-peanut-is-heading-to-super-bowl-lvii","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/game-on-mr-peanut-is-heading-to-super-bowl-lvii\/4392\/","title":{"rendered":"Game On! Mr. Peanut Is Heading To Super Bowl LVII!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Advertising Week<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Super Bowl Sunday just got nuttier! Mr. Peanut, the iconic PLANTERS brand mascot, will be returning with a game day commercial for Super Bowl LVII.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When We Last Saw Mr. Peanut At The Super Bowl&hellip;<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Do you remember the last time you saw <a href=\"https:\/\/popicon.life\/ripeanut-mr-peanut-heroically-sacrifices-life-for-friends-before-super-bowl-liv\/\" target=\"_blank\" rel=\"noopener\">Mr. Peanut at the Super Bowl<\/a>? The brand mascot\u2019s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.<\/p>\n\n\n\n\n<p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:embed {&quot;url&quot;:&quot;https:\/\/youtu.be\/r3FO4UvBoxg&quot;,&quot;type&quot;:&quot;video&quot;,&quot;providerNameSlug&quot;:&quot;youtube&quot;,&quot;responsive&quot;:true,&quot;className&quot;:&quot;wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;} &#8211;&gt;<br \/>\n&lt;figure class=&quot;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;&gt;&lt;div class=&quot;wp-block-embed__wrapper&quot;&gt;<br \/>\n<iframe loading=\"lazy\" title=\"Planters Mr Peanut Funeral. Super Bowl 2020\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/r3FO4UvBoxg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n&lt;\/div&gt;&lt;\/figure&gt;<br \/>\n&lt;!&#8211; \/wp:embed &#8211;&gt;<\/p>\n<p>&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A funeral service, #RIPeanut, was held during his Game Day commercial. Fellow icons including Mr. Clean and The Kool-Aid Man were in attendance. The tears of The Kool-Aid Man allowed Mr. Peanut to be reborn as Baby Nut and throughout 2020 Mr. Peanut shellebrated his <a href=\"https:\/\/popicon.life\/mr-peanut-peanut-jr\/\" target=\"_blank\" rel=\"noopener\">new stages of life<\/a> and growing up.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Will Mr. Peanut Experience #RIPeanut Again?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">While we still don\u2019t have all the details on what will happen during Super Bowl LVII, it\u2019s a safe bet this legume will not experience another widely publicized death and rebirth. This year, PLANTERS hints at an ad which shows the lighter side of Mr. Peanut\u2019s personality and proves PLANTERS Dry Roasted Peanuts are the ultimate for a salty and entertaining game day snack.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere\u2019s no bigger night to gather around the nut bowl than the big game,\u201d said Rafik Lawendy, head of marketing at Hormel Foods. \u201cOver the years, the PLANTERS brand has built a reputation for its showstopping commercials and this year will be no different. We\u2019re excited to give Mr. Peanut an opportunity to show his comedic side to a national audience &#8211; prepare to be entertained!\u201d<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/01\/PLANTERS-Super-Bowl-Announce-hero.jpg\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Sounds good to us!\u00a0 The PLANTERS :30 spot will be produced by VaynerMedia and air in the third quarter of Super Bowl LVII on Sunday February 12, 2023. Mr. P, we can\u2019t wait to see how you crack us up!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot\u2019s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.<\/p>\n","protected":false},"author":7,"featured_media":4393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-4392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Game On! 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