{"id":4410,"date":"2023-01-24T10:20:00","date_gmt":"2023-01-24T15:20:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/01\/24\/5-reasons-why-i-dont-think-maya-rudolph-is-the-new-mms-spokesperson\/"},"modified":"2023-01-24T10:20:00","modified_gmt":"2023-01-24T15:20:00","slug":"5-reasons-why-i-dont-think-maya-rudolph-is-the-new-mms-spokesperson","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/5-reasons-why-i-dont-think-maya-rudolph-is-the-new-mms-spokesperson\/4410\/","title":{"rendered":"5 Reasons Why I Don\u2019t Think Maya Rudolph Is The New M&#038;M\u2019S Spokesperson"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Advertising Week<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Like most of the internet, on Monday January 23 I took a moment to pause at the announcement from the M&#038;M\u2019S spokescandies they had decided to take a pause from their brand mascot duties. The new M&#038;M\u2019S spokesperson, AKA the &#8220;Chief of Fun,&#8221; is actress and comedian Maya Rudolph.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/01\/mms_maya_rudolph.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve got nothing against Maya. In fact, I like her quite a bit! I always have! But I don\u2019t believe the M&#038;M\u2019S spokescandies are taking an indefinite pause from their roles.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In true internet fashion, I have decided the only way to truly make my case is by creating a listicle of all the reasons why the M&#038;M\u2019S spokescandies can\u2019t really be on pause (Hey, I\u2019ve been writing online for more than 10 years. For better or worse, the listicle is one of the few, proven ways we still get the collective attention of the masses.)<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Suspicious Announcement Timing.<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Everything about this announcement timing seems pretty sus to me.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The spokescandies confirmed in December 2022 they would be making a <a href=\"https:\/\/popicon.life\/mms-spokescandies-super-bowl-lvii\/\">\u201clegendary\u201d return<\/a> to Super Bowl LVII on Sunday, February 12, 2023. Obviously, this means every spokescandy will be present and accounted for in their Game Day commercial spot.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Brand mascots work hard in the advertising industry. The Super Bowl is the time for global snack brands to <em>shine<\/em>. It feels simply too last minute before Game Day for brand mascots of this caliber to back out of a Super Bowl commitment.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Considering the current career climate we\u2019re in, I\u2019d almost buy an announcement that the M&#038;M\u2019S were going through some sort of layoff\/restructuring\/reorganizing process before an \u201cindefinite pause.\u201d<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/01\/mms_chocolate_announcement.jpeg\" alt=\"\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>2. Suspicious Announcement Release.<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">This announcement was released solely on social media channels.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It still doesn\u2019t feel right! In the back of my brain, I\u2019m imagining a version where this announcement is written on the Notes app.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. What About Purple?!<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">What ABOUT <a href=\"https:\/\/popicon.life\/mms-new-character-purple\/\" target=\"_blank\" rel=\"noopener\">Purple<\/a>, AKA the first new M&#038;M\u2019S spokescandy in a decade?<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">There is no way we\u2019re going to debut her and then put her on an indefinite pause! She just made her debut! She needs her commercial screentime to begin building a rapport with audiences.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Maya Is Booked and Busy!<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">How can America expect Maya to be the spokesperson to an indefinite M&#038;M\u2019S pause when she\u2019s in the middle of \u201cLoot\u201d on Apple TV+?<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While I\u2019m sure she is making some time for M&#038;M\u2019S commercials, I don\u2019t think she could squeeze in all the duties and responsibilities which come with being a spokesperson for a candy brand. It\u2019s hard work. There\u2019s a reason why all the existing spokespeople for brands \u2014Allstate, Old Spice, Dos Equis \u2014 are fictional personas.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Did All The M&amp;M&rsquo;S Spokescandies Agree To Do This? Seriously?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">There is no way Red co-signed an indefinite pause. Perhaps most of the M&#038;M\u2019S could be persuaded otherwise, but Red, oh Red, he would dig his heels in on this kind of idea.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAin\u2019t no WAY I\u2019m gonna pause! I\u2019m the best candy of the bunch! America loves Red!\u201d \u2014 Red, probably. (I can hear him now.)<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>This has been a lovingly joking tribute to the M&#038;M\u2019S marketing campaign.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new M&#038;M\u2019S spokesperson, AKA the &#8220;Chief of Fun,&#8221; is actress and comedian Maya Rudolph.<\/p>\n","protected":false},"author":7,"featured_media":4411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-4410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Reasons Why I Don\u2019t 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