{"id":4640,"date":"2023-03-15T16:52:55","date_gmt":"2023-03-15T20:52:55","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/03\/15\/16-best-brand-collaborations-all-time\/"},"modified":"2026-07-17T10:52:03","modified_gmt":"2026-07-17T10:52:03","slug":"16-best-brand-collaborations-all-time","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/16-best-brand-collaborations-all-time\/4640\/","title":{"rendered":"16 of the Best Brand Collaborations of All Time"},"content":{"rendered":"

<\/p>\n\n\n

Brand collaborations have become increasingly popular in recent years, with companies teaming up to create unique products and experiences that combine their individual strengths. Brand collaborations are also an effective way to tap into new markets, reach new consumers and generate buzz and excitement. <\/p>\n\n\n\n

These collaborations often result in limited-edition products that consumers highly covet. Over the years, we have seen some incredible collaborations between brands that have created a lot of buzz and excitement. <\/p>\n\n\n\n

We did a deep dive into the history of brand collaborations and picked out what we think are 16 of some of the best. Some of the criteria we used to select our picks included brand recognition, originality, press exposure and overall product. <\/p>\n\n\n\n

1. Van Leeuwen x Kraft Macaroni & Cheese<\/h2>\n\n\n\n

In 2021, Van Leeuwen, the popular ice cream brand, teamed up with Kraft Macaroni & Cheese to create a unique flavor that combined creamy mac and cheese with ice cream. The unusual combination quickly became a sensation on social media, with fans flocking to try it out.<\/p>\n\n\n\n

\"Van
Photo source: Van Leeuwen<\/figcaption><\/figure>\n\n\n\n

While the Kraft Macaroni & Cheese ice cream is no longer available, fans of interesting food combos need not worry \u2014 Van Leeuwen most recently teamed up with Hidden Valley for Ranch-flavored ice cream<\/a>.<\/p>\n\n\n\n

2. KFC x Lifetime<\/h2>\n\n\n\n

In 2020, KFC took the internet by storm when it collaborated with Lifetime for a 15-minute mini-movie, \u201cA Recipe for Seduction.” The film starred Mario Lopez as a sexy Colonel Sanders fighting for the love of a woman. Twitter, of course, had thoughts<\/a>.<\/p>\n\n\n\n

\"KFC
Image source: Lifetime<\/figcaption><\/figure>\n\n\n\n

3. Doritos x Taco Bell<\/h2>\n\n\n\n

Doritos and Taco Bell teamed up in 2012 to release the Doritos Locos Taco, which quickly became a fan favorite \u2014 and still exists today! It\u2019s now hard to envision a world where a taco shell made from Doritos and filled with Taco Bell’s classic toppings doesn\u2019t exist.<\/p>\n\n\n\n

\"Doritos
Image source: Taco Bell<\/figcaption><\/figure>\n\n\n\n

Learn more about the history of Taco Bell\u2019s Doritos Los Taco here<\/a>.<\/p>\n\n\n\n

4. Peeps x Pepsi<\/h2>\n\n\n\n

Pepsi initially teamed up with Peeps in 2021 to create a limited-run offering of Peeps-flavored soda. The collaboration proved so popular that in early 2023<\/a>, Pepsi and Peeps revived the soda for a nationwide limited run.<\/p>\n\n\n\n

\"pepsi
Image source: Pepsi<\/figcaption><\/figure>\n\n\n\n

5. Oscar Mayer x Seoul Mamas<\/h2>\n\n\n\n

2022 started with an Oscar Mayer skincare line that took the internet by storm. Teaming up with Seoul Mamas, a Korean skincare company, the two brands created a limited edition bologna-themed, moisturizing face mask that sold out in hours<\/a>. <\/p>\n\n\n\n

\"Oscar
Image source: Oscar Mayer<\/figcaption><\/figure>\n\n\n\n

6. Arby\u2019s x Old Spice<\/h2>\n\n\n\n

In 2022, Arby\u2019s and Old Spice released a limited edition \u201cMeat Sweat Defense Kit<\/a>,\u201d intending to save us from the dreaded meat sweats. The kits sold out in three hours and featured Old Spice\u2019s Sweat Defense Dry Spray as well as a limited-edition roast beef-print sweatshirt and sweatpants, a moisture-wicking towel, a headband and a $15 Arby\u2019s gift card. <\/p>\n\n\n\n

\"Old
Image source: Old Spice<\/figcaption><\/figure>\n\n\n\n

7. Oreo x Supreme<\/h2>\n\n\n\n

In 2020, Oreo joined forces with popular brand Supreme to create a limited edition cookie packs that were wrapped in Supreme’s signature red packaging. <\/p>\n\n\n\n

\"Oreo
Image source: Supreme<\/figcaption><\/figure>\n\n\n\n

In true Supreme \u2018drop\u2019 style, Supreme Oreos sold out almost immediately, and at one point, a singular 3-pack was listed on eBay for $92,000<\/a>. <\/p>\n\n\n\n

8. GoPro x Red Bull<\/h2>\n\n\n\n

GoPro and Red Bull came together in the early 2010s for a unique content partnership that showcased the extreme sports lifestyle and took marketing to new heights \u2014 literally.<\/p>\n\n\n\n

\"\"
Image source: GoPro<\/figcaption><\/figure>\n\n\n\n

In a 2014 ad for the Super Bowl, the GoPro x Red Bull collaboration brought us the infamous commercial in which Felix Baumgartner skydives from a space capsule 24 miles above the earth<\/a>, showing that marketing partnerships can really go out of this world.<\/p>\n\n\n\n

9. Target x Lilly Pulitzer<\/h2>\n\n\n\n

In 2015, Target launched its collaboration with \u2018resort wear\u2019 and the much beloved Lilly Pulitzer. This launch was so popular among Lilly lovers that it crashed Target\u2019s website, while others stood in line for hours hoping to get their hands on the products. The result \u2014 A collection of affordable clothing and home goods that sold out within hours of its release.<\/p>\n\n\n\n

\"Target
Image source: Target<\/figcaption><\/figure>\n\n\n\n

10. Panera x Swimsuits<\/h2>\n\n\n\n

In the summer of 2021, Panera and Swimsuits worked together to create a limited edition swimwear line \u2014 also known as Swim Soups<\/a> \u2014 after research revealed that 70% of Panera soup eaters ate soup even in the hottest months of the year.  <\/p>\n\n\n\n

\"panera
Image source: Panera<\/figcaption><\/figure>\n\n\n\n

Inspired by menu items like Broccoli Cheddar Soup, the collaboration was a hit among fans of both brands and quickly sold out \u2014 a common theme among these collaborations!<\/p>\n\n\n\n

11. Crocs x Hidden Valley Ranch<\/h2>\n\n\n\n

Also in 2021, Crocs and Hidden Valley Ranch partnered to create a limited edition of their famous clog that featured a ranch-inspired design. The shoes also came with Jibbitz\u2122 charms that featured some of ranch\u2019s best pairings \u2014 french fries, chicken nuggets, vegetables, pizza and more.<\/p>\n\n\n\n

Image source: Crocs<\/figcaption><\/figure>\n\n\n\n

Also joining the Crocs x Hidden Valley Ranch collaboration was rapper Saweetie, a reigning brand collaboration queen<\/a>. Saweetie helped promote the collaboration to her audience to help get a pair of the much sought-after shoes into the hands of fans.<\/p>\n\n\n\n

12. Sour Patch Kids x Post<\/h2>\n\n\n\n

At the end of 2018, cereal brand Post announced its latest invention \u2014 Sour Patch Kids cereal<\/a>. Purporting to taste like \u2018the real thing,\u2019 Sour Patch Kids cereal quickly went viral with fans of the candy excited to try it. <\/p>\n\n\n\n

\"post
Image source: Post<\/figcaption><\/figure>\n\n\n\n

13. Sephora x Museum of Ice Cream<\/h2>\n\n\n\n

Makeup collaborations are a dime a dozen, but the Sephora x Museum of Ice Cream collaboration stands out from the rest. The curated, Insta-worthy and exclusive nature of this partnership set it apart from others. <\/p>\n\n\n\n

\"sephora
Image source: Sephora<\/figcaption><\/figure>\n\n\n\n

In 2018, the two brands released their \u2018super sweet\u2019 makeup collection<\/a> that incorporated elements of MOIC\u2019s aesthetic. The products were a hit with fans and makeup lovers alike.<\/p>\n\n\n\n

14. Gucci x Disney<\/h2>\n\n\n\n

In early 2020, Gucci and Disney teamed up to create a range of clothing and accessories as part of Gucci\u2019s Cruise 2020 collection. <\/p>\n\n\n\n

\"gucci
Image source: Disney<\/figcaption><\/figure>\n\n\n\n

Featuring classic Disney characters such as Mickey Mouse and Donald Duck, the collection was a hit with both Disney fans and fashion enthusiasts, who loved the playful yet high-end designs.<\/p>\n\n\n\n

15. Liquid Death x Martha Stewart<\/h2>\n\n\n\n

Ahead of Halloween 2022, Liquid Death, a canned water company, teamed up with the legendary lifestyle guru Martha Stewart to make a candle \u2014 though it was not any ordinary candle. This collaboration launched the Dismembered Moments Luxury Candle<\/a>, featuring a life-sized severed hand clutching a can of Liquid Death.<\/p>\n\n\n\n

\"liquid
Image source: Liquid Death<\/figcaption><\/figure>\n\n\n\n

This collaboration was a great success, with consumers loving the quirky partnership between the water company and the domestic goddess.<\/p>\n\n\n\n

16. Nike Air Jordan x Dior<\/h2>\n\n\n\n

In 2020, sportswear giant Nike and luxury fashion house Dior collaborated to create a limited-edition line of high-end sneakers. The shoes combined Nike’s technical know-how with Dior’s high-end design aesthetic and were highly coveted among sneakerheads. Only 13,000 pairs were produced<\/a>, with only 8,000 available for public purchase through a lottery.<\/p>\n\n\n\n

\"nike

Image source: @the_shoeniverse_505\/Instagram<\/p><\/figcaption><\/figure>\n\n\n\n

These 16 brand collaborations will go head-to-head in PopIcon\u2019s Brand Madness, beginning March 23. Head over then to Advertising Week\u2019s Instagram<\/a> to vote on who you think should be named the best brand collaboration of all time. <\/p>\n","protected":false},"excerpt":{"rendered":"

16 of the best brand collaborations based on brand recognition, originality, press exposure and overall product.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":4641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-4640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"\n16 of the Best Brand Collaborations of All Time | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/16-best-brand-collaborations-all-time\/4640\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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