{"id":4791,"date":"2023-04-12T11:37:33","date_gmt":"2023-04-12T15:37:33","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/04\/12\/cg-insurance-and-chemistry-present-aunt-angie\/"},"modified":"2023-04-12T11:37:33","modified_gmt":"2023-04-12T15:37:33","slug":"cg-insurance-and-chemistry-present-aunt-angie","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/cg-insurance-and-chemistry-present-aunt-angie\/4791\/","title":{"rendered":"CG Insurance and Chemistry Present \u201cAunt Angie\u201d"},"content":{"rendered":"\n

An integrated campaign launched last week in 21 countries and jurisdictions in the Caribbean to raise consumer awareness of CG Insurance<\/a>, the largest insurance provider in the area. The new campaign, created by independent creative agency Chemistry<\/a>, introduces the first brand character in the Caribbean space, “Aunt Angie.\u201d This “cool aunt” shows how while her stories may be complicated, with CG insurance coverage isn’t.<\/p>\n\n\n\n\n\n\n\n

As the first brand character in the Caribbean space, bringing Aunt Angie to life required a lot of thought, research, and consumer insight through an island life study before the creative concept was determined.<\/p>\n\n\n\n\n\n\n\n

The thinking behind and execution of this campaign came from an all-Black women led production team at Chemistry\u2019s, Test Tube Productions. Throughout the process, it was extremely important for the Chemistry team to tap into a cultural narrative that resonates with the consumers across the Caribbean and beyond.<\/p>\n\n\n\n\n\n\n\n

“Our Test Tube Productions team truly worked overtime to bring this campaign and this character to life,” says Renee Royal, VP, Head of Production at Chemistry and Test Tube Productions.<\/p>\n\n\n\n\n\n\n\n

Aunt Angie\u2019s crazy stories come to life in this campaign as does her need for insurance (vimeo link here<\/a>). She crashes while hang-gliding with goats and ends up in the hospital, monkeys stealing her car to rob a bank, and her car is hit by a fisherman. These stories are told to her nieces and nephews in great detail when they mention far- more typical scenarios that require insurance coverage. Aunt Angie was covered for all of her ill-fated escapades, so now she is helping to cover others as the new spokesperson for CG Insurance.<\/p>\n\n\n\n\n\n

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