{"id":487,"date":"2021-03-29T08:00:09","date_gmt":"2021-03-29T12:00:09","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/03\/29\/ultimate-guide-to-a-successful-mobile-app-launch\/"},"modified":"2021-03-29T08:00:09","modified_gmt":"2021-03-29T12:00:09","slug":"ultimate-guide-to-a-successful-mobile-app-launch","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/","title":{"rendered":"Ultimate Guide to a Successful Mobile App Launch"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc420988 = window.plc420988 || 0;\n            document.write('<' + 'div id=\"placement_420988_' + plc420988+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,420988, [300,250], 'placement_420988_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc420988++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><strong><em>By Tim Waldenback, co-founder of <a href=\"https:\/\/zutobi.com\/us\">Zutobi Drivers Ed<\/a><\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re planning to launch a mobile app this year, you must be prepared to aggressively compete with the nearly five million apps currently available for download. Begin with an in-depth understanding of what your target customers need and strive to continuously bring value to their in-app experience.\u00a0 In this guide, we suggest which marketing tools and insights will help to increase downloads, keep your users engaged, and ready your newly successful app for an influx of traffic.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A\/B Test Your Way to Success<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Before you go broad with specific app features or marketing tactics, it\u2019s wise to test these approaches among a smaller target base. <a href=\"https:\/\/resources.advertisingweek360.com\/partner\/progress\/drive-better-results-with-ab-testing-560\">A\/B testing can help to save money<\/a> on a big, expensive ad campaign or save you from risking your reputation if an app feature doesn\u2019t resonate well with your customers. First, find a problem you wish to solve. Then, select two different ways to solve that problem. Finally, test to see which approach performs best so that you can feel confident rolling out that feature or campaign to your larger customer base.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Learn About Your Customers to Ensure Your Idea is Spot On<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">You can learn about your customers both directly and indirectly. The indirect method involves tracking your app\u2019s performance to see if what you\u2019re offering brings in healthy download numbers and consistent usage.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\">But you can always find out what customers want by directly reaching out to them. Answer questions in a forum like Quora, ask for feedback on social media, monitor and reply to ratings and reviews posted on the app listing, and become an active participant in forums and groups that relate to your industry.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Look for Incentives that will Motivate your Customers to Share the App<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Referral programs have been <a href=\"https:\/\/www.advertisingweek360.com\/a-step-by-step-guide-to-marketing-your-mobile-app\/\">highly successful in persuading app users<\/a> to share with friends and family. Shopping apps often provide a monetary incentive to users for every person who signs up based on their referral. What kind of incentive you offer is dependent on the type of app and the industry you\u2019re in.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You can offer these incentives in-app, promote the referral program on social media, or pitch to blog writers and journalists to include your app in the popular round-ups that alert readers to ways they can get more value from the apps they\u2019re using.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Include In-App Incentives to Entice Users to Come Back<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Many app developers use in-app rewards to persuade users to engage with the app more frequently. Loyalty programs like these often let users rack up points that equate to free items or services once they reach a particular points threshold.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But another effective way to keep usage levels consistent is to provide information that the user finds especially relevant and useful. For our Zutobi Driving Education app, we provide driving practice apps, tips on reading traffic lights, and other kinds of critical educational tools that will help users achieve their goal of earning their driver\u2019s license. Keep refining your app content to meet the needs of your users.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Learn About Marketing Mobile Apps<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">At the most basic level, marketing mobile apps are much like marketing any product. You must build a deep understanding of who your customers are and what they want. Then you need to study your competition to discover how what you\u2019re offering provides unique value. After you create marketing materials and ads, you\u2019ll need to know how to reach your target market with your sales message.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For <a href=\"https:\/\/www.advertisingweek360.com\/7-online-marketing-tools-you-need-to-start-a-business\/\">marketing mobile apps<\/a>, you must structure your marketing campaigns to reflect the different sales funnel stages that customers pass through on their way to downloading and using your app. For example, your strategy and tactics for creating excitement and buzz pre-launch will differ greatly from what message you\u2019ll present during the acquisition phase. Then, you\u2019ll likely need to use an entirely different approach to retain users or increase app usage.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use App Store Optimization (ASO) to Bring in the Highest Value Clients<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Recent data shows that two-thirds of app downloads occur directly after a search in the iOS or Google Play app stores. In order to persuade high-value clients to download your app, you must target them using the most relevant keywords.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s critical to conduct research to identify the best keywords for your target customers, and then track results to see how well those words performed. For Zutobi\u2019s app, we researched keywords associated with driver\u2019s education and relevant to our pre-teen and teenaged target customers. <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.driverlicenseapp&#038;hl=en&#038;gl=US\">Take a look at the Zutobi Driver\u2019s Ed app page<\/a> to see how we used keywords in our titles and descriptions.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Don&rsquo;t Develop What YOU Want &#8211; Develop What Your USERS Want<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Since app developers are also avid app users, it\u2019s not uncommon to want to include a <a href=\"https:\/\/www.advertisingweek360.com\/understanding-the-essentials-of-in-app-header-bidding\/\">feature that particularly appealed to you<\/a>. But unless you\u2019re in the same demographic as your customer base, that favorite feature of yours will not go over well with the people who will use your app.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why it\u2019s so important to reach out to your customers to find out what they are looking for and to track performance after they get a chance to use your app.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Develop an App That Can Handle Growth<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Plan for your app to be a huge success before it launches. No, that\u2019s not putting the cart before the horse. If your app does indeed take off, you\u2019ll want to be prepared for the technology to work properly to accommodate a high number of users and more frequent usage.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t scale properly, high growth could cause your app to fail, and there\u2019s nothing worse than the customer aggravation and bad press that accompanies a broken app. It will be difficult to reestablish goodwill and encourage new users to download.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Continue to Update to Keep Your Value Proposition Relevant<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The success of your app relies on its ability to be useful, relevant, and provide real value to its users. But value isn\u2019t static. Users\u2019 needs can and do change over time. That\u2019s why it\u2019s essential to continue monitoring the performance of your app and to keep optimizing it to ensure that it provides what users want.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Going Beyond the Launch<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">As you can see, your<a href=\"https:\/\/www.advertisingweek360.com\/10-years-of-the-app-store-how-advertising-turned-mobile\/\"> app\u2019s success will depend on your ability to continue to provide value<\/a> and employ effective marketing techniques beyond the initial launch. Be prepared for how you\u2019ll message users during the post-launch phases and keep tabs on your customers so that you\u2019re always aware of how the app is working for them and what could use improvement.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Author: Tim Waldenback<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Tim Waldenback is the co-founder of <a href=\"https:\/\/zutobi.com\/us\">Zutobi Drivers Ed<\/a>, a gamified e-learning platform focused on online driver education to help teens get their license. Tim founded Zutobi to make world-class driver&#8217;s education fun, affordable and easily accessible for all.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc420989 = window.plc420989 || 0;\n            document.write('<' + 'div id=\"placement_420989_' + plc420989+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,420989, [300,250], 'placement_420989_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc420989++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>In this guide, we suggest which marketing tools and insights will help to increase downloads, keep your users engaged, and ready your newly successful app for an influx of traffic.<\/p>\n","protected":false},"author":7,"featured_media":488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[9],"topics":[2],"class_list":["post-487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-smb","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ultimate Guide to a Successful Mobile App Launch | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimate Guide to a Successful Mobile App Launch\" \/>\n<meta property=\"og:description\" content=\"In this guide, we suggest which marketing tools and insights will help to increase downloads, keep your users engaged, and ready your newly successful app for an influx of traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-29T12:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/03\/169launch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Ultimate Guide to a Successful Mobile App Launch\",\"datePublished\":\"2021-03-29T12:00:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/\"},\"wordCount\":1185,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/03\\\/169launch.jpg\",\"keywords\":[\"SMB\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/\",\"name\":\"Ultimate Guide to a Successful Mobile App Launch | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/03\\\/169launch.jpg\",\"datePublished\":\"2021-03-29T12:00:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/03\\\/169launch.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/03\\\/169launch.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ultimate-guide-to-a-successful-mobile-app-launch\\\/487\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ultimate Guide to a Successful Mobile App Launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ultimate Guide to a Successful Mobile App Launch | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/","og_locale":"en_US","og_type":"article","og_title":"Ultimate Guide to a Successful Mobile App Launch","og_description":"In this guide, we suggest which marketing tools and insights will help to increase downloads, keep your users engaged, and ready your newly successful app for an influx of traffic.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/","og_site_name":"AW360","article_published_time":"2021-03-29T12:00:09+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/03\/169launch.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Ultimate Guide to a Successful Mobile App Launch","datePublished":"2021-03-29T12:00:09+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/"},"wordCount":1185,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/03\/169launch.jpg","keywords":["SMB"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/","name":"Ultimate Guide to a Successful Mobile App Launch | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/03\/169launch.jpg","datePublished":"2021-03-29T12:00:09+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/03\/169launch.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/03\/169launch.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ultimate-guide-to-a-successful-mobile-app-launch\/487\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Ultimate Guide to a Successful Mobile App Launch"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=487"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/487\/revisions"}],"predecessor-version":[{"id":14226,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/487\/revisions\/14226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/488"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=487"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}