{"id":4928,"date":"2023-05-12T01:33:21","date_gmt":"2023-05-12T05:33:21","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/05\/12\/the-talent-pool-how-internal-mobility-benefits-all\/"},"modified":"2023-05-12T01:33:21","modified_gmt":"2023-05-12T05:33:21","slug":"the-talent-pool-how-internal-mobility-benefits-all","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-talent-pool-how-internal-mobility-benefits-all\/4928\/","title":{"rendered":"The Talent Pool \u2013 How Internal Mobility Benefits All"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Claire Douglas-Pennant, chief people officer, Omnicom Media Group UK<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">An engaged workforce has always been crucial for business success but the focus on talent retention has increased in the past few years as competition for good people has intensified and recruitment has become more difficult across the board.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Within this nationwide situation \u2013 that cuts across sectors \u2013 our world of media and advertising agencies face some specific challenges in the UK. A group network often involves multiple agencies \u2013 each with their own distinct cultures \u2013 being housed within one group.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This can necessitate a delicate balance of consistency and individual culture at the best of times. But it is tested in different ways when it comes to talent management. The best practice for any agency network is to ensure there is sufficient collaboration across agencies to avoid internal competition for talent, while each agency thrives on its own, but employees gain the benefits of working for a group that offers scale and a host of opportunities.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The benefit of a network<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The war for talent in our industry is particularly fierce, which is why we are prioritising internal career growth at OMG UK, to attract \u2013 and retain \u2013 talent. The great benefit of having an agency network is it provides the framework and opportunity for people to progress, work for different agencies or cross-function, be promoted and gain new skills, without having to leave the group fold.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This adds value to us as a business, but it also adds value to our clients, as it means our people gain experience from different agencies within the network rather than them leaving for our competitors. Ultimately everyone wins if expertise across the group is nurtured and developed. We know that employee engagement has a strong link to client engagement so the benefit is shared if people are inspired by their workplace through a broader array of opportunities. This collaborative approach helps improve retention rates \u2013 which in advertising and media can often be problematic compared with other sectors.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Internal mobility<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">But ensuring your network bolsters your talent pool requires forethought and strategy. To avoid internal competition, you need transparent structures and reward levels. This is why at OMG UK we\u2019ve recently introduced internal mobility principles. The aim is to remove any barriers to movement around the group and encourage people \u2013 and their managers \u2013 to proactively manage their career path.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It starts by ensuring everyone knows there are numerous options for discussing career paths internally \u2013 be that with line managers, the People team or the Talent Attraction team. Two essentials are that people can clearly see the job vacancies within the network \u2013 we have a portal of available roles to browse \u2013 and that they feel they can have open conversations about their aspirations.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These principles clearly state the process for applying for jobs within the network. Transparency is vital so that all applications can be carried out openly and with the full knowledge of current line managers, but also to ensure that everyone has the same opportunities and is aware of potential roles or moves across disciplines.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Importance of building talent networks<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Driving talent mobility and widening the talent pool also involves encouraging employees to use their own networks \u2013 inside and outside of the industry \u2013 to help find new talent. We offer employees a referral award for anyone who is successfully hired based on their referral. \u00a0Our people are our best advocates, they know our ways of working, and most importantly, our unique culture.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The benefits of working in a network for career development and movement can be built on for employees at all levels but it is particularly relevant for early-stage talent. In recent years, the role of the employer and the career expectations of junior talent has changed. There is a generation of potential employees whose first experience of work is one of remote or hybrid working. They are looking to us to be more proactive in helping them grow on a personal and professional level, and are hungry for progression in their career. Personal growth relies on building an inclusive work environment which fosters a strong sense of belonging, where difference is valued, and everyone is able to bring their true selves to work.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Fundamentally, talent mobility helps on multiple levels \u2013 it builds trust and collaboration across the agencies; everyone ultimately wins if their people are happy and feel that the agency network is nurturing their career path and offering career opportunities; and holding onto expertise saves on recruitment costs and better serves our clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The benefits of working in a network for career development and movement can be built on for employees at all levels but it is particularly relevant for early-stage talent.<\/p>\n","protected":false},"author":7,"featured_media":4930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-4928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Talent Pool \u2013 How Internal Mobility Benefits All | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-talent-pool-how-internal-mobility-benefits-all\/4928\/\" \/>\n<meta property=\"og:locale\" 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