{"id":4935,"date":"2023-05-05T10:39:09","date_gmt":"2023-05-05T14:39:09","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/05\/05\/easy-give-your-ctv-strategy-performance-boost\/"},"modified":"2026-07-14T11:40:12","modified_gmt":"2026-07-14T11:40:12","slug":"easy-give-your-ctv-strategy-performance-boost","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/easy-give-your-ctv-strategy-performance-boost\/4935\/","title":{"rendered":"It\u2019s Easy to Give Your CTV Strategy a Performance Boost"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"789\" height=\"1024\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/image-789x1024.png\" alt=\"\" class=\"wp-image-13946\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/image-789x1024.png 789w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/image-231x300.png 231w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/image-768x997.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/image-1183x1536.png 1183w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/image-1577x2048.png 1577w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/image-scaled.png 1972w\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h4 id=\"h-how-tapping-into-performance-driven-ctv-is-helping-brands-quickly-drive-outcomes-that-matter\" class=\"wp-block-heading\">How Tapping into Performance-Driven CTV is Helping Brands Quickly Drive Outcomes that Matter<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Connected TV can be an efficient and impactful tool for brands, delivering high-performing ads with a low effort-to-impact ratio with the right tech and approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this new quick hit guide from MNTN, you\u2019ll hear from three brands in three different verticals that quickly launched and managed their CTV campaigns to generate impressive performance outcomes.<\/p>\n<\/div>\n<\/div>\n\n\n\t\t<div class=\"aw-hubspot-contact aw-hubspot-contact--layout-2 wp-block-advertising-week-hubspot-contact-form\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__inner container-small\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__intro\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"aw-hubspot-contact__title h3\"><strong>Complete the form below to get the report.<\/strong><\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aw-hubspot-contact__form-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"aw-hubspot-contact__form-target\"\n\t\t\t\t\tid=\"aw-hbspt-contact-1\"\n\t\t\t\t\tdata-aw-hubspot-portal=\"21007392\"\n\t\t\t\t\tdata-aw-hubspot-form=\"633e7662-c1cd-435d-ab2d-a4ee3b0a9217\"\n\t\t\t\t><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.<\/p>\n","protected":false},"author":7,"featured_media":4936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[12],"topics":[2],"class_list":["post-4935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-report","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>It\u2019s Easy to Give Your CTV Strategy a Performance Boost | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/easy-give-your-ctv-strategy-performance-boost\/4935\/\" \/>\n<meta property=\"og:locale\" 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