{"id":5015,"date":"2023-05-30T01:04:15","date_gmt":"2023-05-30T05:04:15","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/05\/30\/unlocking-creative-effectiveness-with-ai\/"},"modified":"2023-05-30T01:04:15","modified_gmt":"2023-05-30T05:04:15","slug":"unlocking-creative-effectiveness-with-ai","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/","title":{"rendered":"Unlocking Creative Effectiveness With AI"},"content":{"rendered":"<ul class=\"wp-block-list\">\n \t<li><em>With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.<\/em><em>&nbsp;<\/em><\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n \t<li><em> Working with VidMob, Kraft Heinz discovered how creative data and analytics provide unique insights to identify the creative elements responsible for campaign performance, enabling in-flight and future marketing optimisation at scale through creative effectiveness.<\/em><\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n \t<li><em> AI is changing the game right now, offering a competitive advantage to brands when employed as a tool to enhance creativity, enabling marketers to focus on strategies and ideation.<\/em><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">AI (Artificial Intelligence) and creativity have been at <a href=\"https:\/\/www.theguardian.com\/technology\/2022\/nov\/12\/when-ai-can-make-art-what-does-it-mean-for-creativity-dall-e-midjourney\">odds<\/a> recently, with torrents of online discourse prompting calls from tech leaders to <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/elon-musk-urges-top-ai-labs-to-pause-training-of-ai-beyond-gpt-4\/\">halt AI developments<\/a> over \u2018profound risks\u2019 to human society. However, a shift of perspective can establish AI as a tool to help creatives rather than replace them \u2013 as is the case in digital advertising.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Menno Wagenaar, Head of Sales, Central &#038; Eastern Europe at VidMob, was joined by Matt Cosad, Head of Data &#038; Analytics at Kraft Heinz at the last edition of Advertising Week Europe, to discuss how AI can fuel creativity and drive performance through creative effectiveness.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The rapid expansion of digital content and audience growth has built pressure on marketers to maintain high-quality standards amid budgeting constraints, but Wagenaar feels optimistic about the future of the industry with the emergence of AI. \u201cThere\u2019s an opportunity for brands and agencies to help the industry move forward rapidly by embracing AI and creative effectiveness.\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stiff competition in a saturated market<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Standing out from the crowd is increasingly challenging for brands, as the advertising sector expands, and the market saturates with competitors vying for consumers\u2019 attention, said Cosad. \u201cA lot of brands are entering numerous channels, but people\u2019s time to consume media isn\u2019t changing significantly. We\u2019re reaching a point where the volume of brands we\u2019re competing against for consumer attention is growing astronomically. Finding competitive advantage is going to be a key differentiator when it comes to success.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Maintaining tone and consistency of messaging across different platforms and content types, while still optimising the creative output to fit each channel, is particularly challenging for brands to manage. \u201cIt\u2019s impossible to manually track a campaign\u2019s performance with so much content across so many channels, sometimes in multiple markets. We\u2019ve seen this happen with our customers, where assistance is needed to produce the best results\u201d added Wagenaar.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Funding analytics<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">To free up the budget to spend on technology, procurement, as well as in-housing talent, Kraft Heinz decided to consolidate its partners. The brand managed to increase the volume of production and, curious about the true value of creative effectiveness, brought in VidMob for an in-depth analysis of the creative assets available.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Last January, Heinz Brazil tasked VidMob to deliver media efficiencies for its Mayonnaise campaign in Brazil. Limited by the industry\u2019s lack of accurate creative quality measurement tools, Kraft Heinz needed VidMob\u2019s expertise to focus on creative insights to deliver media efficiencies.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Having analysed the campaign videos created in-house by the Kraft Heinz team over the course of last year, VidMob generated a set of learnings on minute creative details, such as using keywords in the beginning, highlighting the Heinz watermark and human presence, that end up significantly driving campaign performance. \u201cApplying those learnings on a recent campaign delivered 47% cheaper CPM, which is a considerable difference.\u201d said Cosad. The positive results of the partnership cemented creative effectiveness as a campaign performance driver.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In-flight and future optimisation<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">\u201cWorking with VidMob, in particular, is giving us the best insights to understand what we need to include in future content production initiatives\u201d. Cosad continued, highlighting a wider industry issue.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A lot of investment goes into producing content that may or may not generate the desired results. VidMob\u2019s AI technology analyses thousands of creative data points within campaigns and past marketing portfolios to measure which elements are driving the best results. The creative insights gathered can then be used for in-flight optimisation, as well as future strategies, eliminating the need to trial campaigns.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As Cosad puts it, \u201cIt\u2019s not something we would have ever been able to really analyse manually, because of the sheer volume of content and creative elements present in each video that could be generating incredibly different results. Partners like VidMob and the work we\u2019re doing with analytics are helping us understand, for this higher volume of production, what is working well and what we should be doing better.\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Competitive advantage<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">AI, the biggest buzzword of 2023 so far, has been framed as a threat to creativity rather than a tool. But in saturated markets where quality trumps quantity to achieve success, AI provides marketers with invaluable capabilities that free their time to focus on strategies and ideation.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As Wagenaar concluded, \u201cDo we believe AI will take over creativity? No, we think it will enrich it. AI is not the future, it\u2019s now. If brands don\u2019t embrace AI tools as soon as possible, they will be at a competitive disadvantage against those, like Kraft Heinz, who do.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":5016,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17],"topics":[2],"class_list":["post-5015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unlocking Creative Effectiveness With AI | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking Creative Effectiveness With AI\" \/>\n<meta property=\"og:description\" content=\"With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-30T05:04:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/169vidmobkraft.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Unlocking Creative Effectiveness With AI\",\"datePublished\":\"2023-05-30T05:04:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/\"},\"wordCount\":851,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/05\\\/169vidmobkraft.jpg\",\"keywords\":[\"AI\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/\",\"name\":\"Unlocking Creative Effectiveness With AI | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/05\\\/169vidmobkraft.jpg\",\"datePublished\":\"2023-05-30T05:04:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/05\\\/169vidmobkraft.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/05\\\/169vidmobkraft.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unlocking-creative-effectiveness-with-ai\\\/5015\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unlocking Creative Effectiveness With AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unlocking Creative Effectiveness With AI | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/","og_locale":"en_US","og_type":"article","og_title":"Unlocking Creative Effectiveness With AI","og_description":"With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.\u00a0","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/","og_site_name":"AW360","article_published_time":"2023-05-30T05:04:15+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/169vidmobkraft.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Unlocking Creative Effectiveness With AI","datePublished":"2023-05-30T05:04:15+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/"},"wordCount":851,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/169vidmobkraft.jpg","keywords":["AI"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/","name":"Unlocking Creative Effectiveness With AI | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/169vidmobkraft.jpg","datePublished":"2023-05-30T05:04:15+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/169vidmobkraft.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/05\/169vidmobkraft.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unlocking-creative-effectiveness-with-ai\/5015\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Unlocking Creative Effectiveness With AI"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/5015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=5015"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/5015\/revisions"}],"predecessor-version":[{"id":15615,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/5015\/revisions\/15615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/5016"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=5015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=5015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=5015"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=5015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}